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Fixable

1
Boost your confidence (w/ Master Fixer Ian Robertson) 35:40

vor 11 weeks35:40

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35:40

Anne and Frances are back with a new season of Fixable to tackle a subject that impacts everyone’s experience of work: confidence. In this episode, the pair sit down with Master Fixer Ian Robertson, a professor of psychology at Trinity College Dublin and author of the new book How Confidence Works: The New Science of Self-Belief, to discuss where confidence comes from, how to inspire confidence in others, and how to deal with overconfident leaders. Ian also shares his confidence framework and explains why anxiety is actually your friend. Follow Hosts: Anne Morriss ( @annemorriss | LinkedIn: @anne-morriss ), Frances Frei ( @francesxfrei | LinkedIn: @francesfrei ) Follow Hosts: Anne Morriss ( @annemorriss | LinkedIn: @anne-morriss ), Frances Frei ( @francesxfrei | LinkedIn: @francesfrei ) Guest: Ian Robertson (Instagram: | LinkedIn: | Website:) Links https://anneandfrances.com/ https://ianrobertson.org/ How Confidence Works: The New Science of Self-Belief Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts For the full text transcript, visit ted.com/podcasts/fixable-transcripts Hosted on Acast. See acast.com/privacy for more information.…

Subscription Radio

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Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..

37 Episoden

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands

Subscription Radio

updated vor 2 Jahren

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Ben & lead marketer of 8-figure DTC brands discuss what's (actually) working in subscription growth today..

37 Episoden

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands

Alle Folgen

Subscription Radio

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Beyond the Hype: A Data-Driven Look at Subscription Fatigue w/ Matthew Barnes 1:03:10

vor 2 years1:03:10

1:03:10

Meet Matthew Barnes. He's a mechanical engineer who knows DTC subscriptions inside-out. Brands like Jot, Earth Breeze, and Fat Snax hire him to scale & optimize their business. His key insight? Focus on lifetime revenue, not just new subscribers. Why? Think of a bathtub. New customers are water flowing in. Churn is the drain. To fill the tub, you need more flow in vs out. Eventually, churn caps growth. So get new customers while minimizing churn. In this episode, Matthew reveals marketing strategies that thrive. And why others flop. Join host Ben Fisher to explore customer behavior, optimizing revenue, and subscription fatigue risks. Matthew's insights will shake up your thinking. And show how to spark growth.…

Subscription Radio

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The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman 31:36

vor 2 years31:36

31:36

Mikko Rekola is the Chief Evangelist of Woolman , a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M. In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies. Topics How AI is Changing DTC Brand Conversions and Discoverability The Future of DTC Brands and eCommerce Market Trends The Future of eCommerce and AI-powered Personalization Exploring AI Uses in eCommerce and Content Creation Incorporating AI in Subscription Strategies for eCommerce Leveraging AI for Workflow Optimization and Text Analysis Discussing Microsoft Clarity and Its Benefits for eCommerce The Evolution of DTC Brands and Paid Memberships in a Post-COVID World Mikko's "Big Ask" The Use of Customer Data in eCommerce Links & Mentions Shopify Shop App Lucky Orange Hotjar Microsoft Clarity Pod Squeeze Word Tune Ellis Connect with Mikko Connect with Mikko Rekola on LinkedIn or Twitter Check out Woolman Connect with Ben Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

Subscription Radio

1
Cracking the Code: Effective Strategies for Facebook Advertising 48:49

vor 2 years48:49

48:49

Charles Tichenor , founder of Disrupter School and a partner at Underoutfit Inc , a DTC brand specializing in undergarments, is a strong advocate for embracing change and evolving strategies in response to ever-changing technology and marketplace dynamics. With a deep understanding of the intricacies of Facebook advertising, he has achieved remarkable success in helping businesses navigate the ever-evolving digital landscape. In this episode, Charles uncovers valuable insights, debunks misconceptions, and provides you with actionable strategies for success in Facebook advertising. Topics Debunking common mistakes in digital marketing, specifically in Facebook advertising Shifting focus from short-term gains to long-term cashflow sustainability Embracing change and evolving strategies in response to technology and marketplace dynamics Recognizing the limitations of advertising strategies and evaluating campaign effectiveness Rethinking ad testing and metrics for a more thoughtful and data-driven approach Insights on effective Facebook advertising strategies, including budget consolidation and user-centric approach Links & Mentions Dylan Ander at SplitTesting.com Sarah Levinger Raoul van Heerden at eCom Ads Dara Denney on YouTube Connect with Charles Connect with Charles Tichenor on LinkedIn , Twitter , Instagram , TikTok , or Facebook Group Subscribe: YouTube , iTunes , Spotify Check out Disrupter School Connect with Ben Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

Subscription Radio

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Living Life as an Unconventional Entrepreneur: How Eric Gower Built a Unique Subscription Experience 39:42

vor 3 years39:42

39:42

Eric Gower , founder of Breakaway Matcha , is an unconventional entrepreneur & CEO. In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life. Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences. Topics 02:17 - Creating Breakaway Matcha 05:20 - Pause Your Life 07:55 - Do Things That Don’t Scale 10:30 - Don’t Advertise 13:02 - How to Deal With Varying Levels of Subscriptions 15:38 - Adjust According to Customer’s Needs 23:53 - Be Content with Good Enough 27:18 - Learn From Other Subscriptions 30:39 - Toe the Line of Communication 33:22 - Give Customers Better Value 39:51 - Automation in Today’s World 42:31 - Blend Ambition with Contentedness Links & Mentions Connect with Eric Gower on LinkedIn or Twitter Check out Breakaway Matcha Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

Subscription Radio

1
Hacking Anxiety: Inside My Ketamine Therapy Subscription 24:19

vor 3 years24:19

24:19

Ben has struggled with anxiety for his entire life. He's tried everything from therapy to, prescription medication, to mindfulness, none of which totally relieved his anxiety. Recently, Ben explored alternative options and decided to try ketamine therapy. This consists of a series of sessions where the patient is injected with ketamine, goes on a psychedelic "trip" and then talks through it with a therapist. Ketamine therapy isn't for everyone, but Ben found healing and emotional release. In this episode, Ben shares his experience, what he learned, and how he's implementing those insights in everyday life. Obligatory disclaimer : The following is a personal experience and not medical advice. For ketamine therapy or other treatments, consult a licensed medical professional. Topics Ben's background and reasons for trying Ketamine therapy What is Ketamine therapy Ben's experiences during the therapy sessions Insights and takeaways from the therapy Ben's struggles with writing The importance of emotional state and exercise Combining Ketamine Therapy with good habits A feedback loop is critical to growth Links & Mentions Podcast: The Story of a Brand podcast by Ramon Vela Field Trip (Ketamine clinic) Mind Bloom (DTC ketamine subscription service) " Ketamine: unlocking the shackles of judgment " by Paul DeJoe (co-founder of Mud\Wtr) Playlist from Ketamine sessions: ( Playlist #1 , Playlist #2 ) Power Writing course by Shaan CopyThat writing course by Sam Connect with Ben Fisher on LinkedIn or Twitter Check out Rodeo…

Subscription Radio

1
Developing effective ad testing frameworks & the role of AI 34:10

vor 3 years34:10

34:10

Testing structures that are not tailored to the specific needs of an account can lead to inefficiencies by wasting valuable time and resources. To create an effective testing framework, it's essential to consider the unique characteristics of the account to create a customized testing structure. Landon Shaw , the co-founder of SweatPants Agency , lays out his roadmap for developing effective Facebook ad testing frameworks and how AI can streamline the process. Key points covered: Getting the most statistical significance for individual variables Determining testing structure based on the spending preference Leveraging AI for efficiency and added value Show Links Check out SweatPants Agency Follow Landon Shaw on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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How to stand out in the ecommerce subscription market: Insider tips from Eric Carlson at SweatPants Agency 41:05

vor 3 years41:05

41:05

The average US household spends $200 on subscription services. Ecommerce businesses compete for their share of this figure. Eric Carlson , co-founder of SweatPants Agency , reveals his strategies to gain and keep customers, as well as layout techniques to stand out in the current populated market. Tune in to this episode to learn: The challenges of the ecommerce industry in 2023. How to improve the customer experience for subscription businesses. How to predict customers' needs. Strategies to combat churn rate. Show Links Check out SweatPants Agency Follow Eric Carlson on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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Quickfire Digital's Nathan Lomax on ecommerce agencies as a tool for Shopify brands 48:38

vor 3 years48:38

48:38

As a Shopify business scales and generates millions in revenue, it's easy to feel like things are running smoothly and that there's no need for change. But complacency can be a dangerous trap in the fast-moving world of ecommerce. To keep growing and thriving, Shopify brands need to evaluate their strategies. This is where a skilled ecommerce agency can help. Nathan Lomax of Quickfire Digital explores ways ecommerce agencies can help even the most successful Shopify brands continue to scale and meet their business goals. Key points covered: Why it's essential to focus on targeted metrics to help maximize CRO Refining website and app management to meet the needs of the users How to build stronger relationships with customers and partners for growth and profitability Meet Nathan Lomax Nathan Lomax is the director and co-founder of Quickfire Digital, an ecommerce web development agency. His journey starts at 18 years old, when he decided to start his first agency instead of pursuing higher education. He deferred his university admission for two years and dedicated his time to growing the business. Despite early success, Nathan recognized that his agency had room for growth. He understood the need to revamp his branding and assemble a competent team to support him in taking his business to the next level. In 2017, Nathan rebranded his agency to Quickfire Digital and partnered with two other co-founders to boost their ecommerce strategy, systems process, and finance. About Quickfire Digital Quickfire Digital is a top Shopify Plus ecommerce agency based in the UK that partners with Shopify and Shopify Plus brands to build strategies for growth. The agency was founded with the goal of helping clients maximize their potential, and prides itself on delivering tailored solutions that cater to each brand’s unique needs. Show Links Check out Quickfire Digital Follow Nathan Lomax on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How To Know What Really Matters In Your DTC Company 43:25

vor 3 years43:25

43:25

When DTC brands zig, Daniel Toft zags. He’s built companies from both inside and outside of them. Now, he helps them grow in a more scalable way through advising. In this conversation, he shares lessons he’s learned from all of those experiences. Topics Many ways to do many things Find the real retention signal Growing AOVs for subscriptions It’s not about the numbers Different problems at different moments Lean into experimentation Enable insights from data Show Links Check out DTCo Follow Daniel Toft on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Special Office Hours with Elizabeth Ng Glock 46:01

vor 3 years46:01

46:01

Not all heroes wear capes. Sometimes, they work in Operations. Without folks keeping the trains on track, the customer experience would crumble. In her time at Stryx , Elizabeth Ng Clock has seen this firsthand. In this conversation, we unpack timeless frameworks that anyone can integrate into their work. Topics Build the plane as you go Be intentional with spend One-way and two-way doors Start documenting processes yesterday Anyone can do a job well Who makes a good Operations Manager? Show Links Check out Stryx Follow Elizabeth Ng Glock on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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What Separates Good Subscriptions From Great Ones 49:44

vor 3 years49:44

49:44

Andriy Rudnyk , founder of Good Subscription Agency , has established himself as a top agency for Shopify brands. He’s learned that subscriptions are powerful—but only if they create value for the customer. In this conversation, Andriy and Ben unpack where brands go wrong with the customer experience as it relates to subscriptions and what to do instead. Topics Understanding your business before deciding What are your jobs to be done? See yourself as a software company What "The Membership Economy" teaches us Why consumers love subscriptions Create a better CX without canceling Experiment with prepayment Three pillars of The Membership Economy Subscriptions: tried-and-true Show Links Check out Good Subscription Agency Follow Andriy Rudnyk on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How to Reduce Churn Through Your Subscription Strategy 38:21

vor 3 years38:21

38:21

Jack Rubin , Co-CEO at Purdy & Figg , knows how important strategy is to reducing churn. The top priority for every subscription-based company is keeping its customers. The lower your churn rate is, the higher your long-term gains will be. So, how do you convince subscribers to stick around? Jack turned his company’s churn rates upside down by changing his strategy around frequency and price. On this episode of Subscription Radio, Ben and Jack chat about his tips for reducing churn rate, which companies should (and shouldn’t) move to a subscription model, and what incentivizes customers to stick around. Show Topics Hold on to your customers Create a subscription that makes sense Offer customers the right experience Don’t annoy your customers Analyze CAC to LTV Give customers community Pay attention to social media Show Links Check out Purdy & Figg Connect with Jack Rubin on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How to Work With Investors to grow your DTC Business 43:50

vor 3 years43:50

43:50

Rick Watson , ecommerce influencer and strategy consultant at RMW Commerce Consulting , has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model. Show Topics When are subscriptions more hassle than they're worth? Should your brand be subscription-only? Don’t trick people into commitments Not all subscriptions are created equal Do you need a subscription model? Find out what people excel at What does it take to fulfill a product? Value consistency and focus Show Links Check out RMW Commerce Consulting Connect with Rick Watson on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers 51:23

vor 3 years51:23

51:23

Matt Bahr , founder and CEO of Fairing , understands the importance of attribution. This is why he chose to focus his company Fairing, formerly EnquireLabs, on collecting data to help companies understand the attribution of their customers. The goal at Fairing is to bring speed and scale to survey data in an effort to help solve the issue of attribution. The company helps its clients design surveys that help them determine who their customers are, where they came from, and what will keep them coming back. On this episode of Subscription Radio, Ben and Matt discuss the importance of customer surveys, what questions to ask, and how to use those answers to your competitive advantage. Show Topics How Fairing helps solve attribution Get a competitive advantage Increase completion rate Let people classify themselves Find out where customers are coming from Create surveys with ease Let people come back to the questions Build a profile over time Understand your customers’ motivations Ask more than one question Show Links Check out Fairing Connect with Matt Bahr on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Preserve Recurring Revenue: How to Keep Subscribers Coming Back for More 49:28

vor 3 years49:28

49:28

Subscriptions are your best source for recurring revenue. So, how do you keep customers from churning? The key is flexibility. Some people want their subscription to be as regular as clockwork, while others want to pause and pick up at their leisure. A flexible subscription model will help you keep both sides of your audience coming back for more. In this episode, Ben Fisher shares his experience as a serial entrepreneur, the importance of flexibility in subscriptions, and how convenience keeps customers happy. Show Topics Spend money to save time Focus on returning customers Let people pause Offer flexibility Create a unique experience Give perks to direct buyers Build a middle ground Create convenience for customers Maximize LTV Give customers a happy medium Show Links Check out PipeCandy Connect with Ashwin Ramasamy on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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How to Build a Sustainable DTC Brand Model 26:29

vor 3 years26:29

26:29

Mike Duboe , general partner at Greylock , is an expert on DTC trends. As a growth leader in user acquisition at multiple ecommerce companies, Mike has seen the evolution of DTC firsthand. Today, DTC is less of a category and more of a channel. Whether it’s a new subscription model or NFTs, if you want to grow your DTC brand, you need to diversify your channels. On this episode of Subscription Radio, Ben and Mike discuss what growth looks like in a DTC brand, the rise of NFTs in commerce, and how to build the best subscription experience for your customers. Show Topics Growth differs depending on context Optimize for profit over growth Diversify your channels Understand the commerce NFTs enable Use NFTs for subscription loyalty Don’t force-feed subscriptions Increase your keep rate Build a subscription experience Show Links Check out Greylock Connect with Mike Duboe on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Webpage optimization: how superior site speed can elevate your brand 44:45

vor 3 years44:45

44:45

Shawn O’Neill , founder of SpeedSense Web Performance, is a web performance guru who works with ecommerce brands at the enterprise level. If you’re wondering whether to optimize your website, Shawn is the person to ask. Because the faster your website is, the easier it becomes to hold the attention of your customers. On this episode of Subscription Radio, Ben and Shawn chat about how to speed up the loading time for a webpage, whether or not to go headless, and when to build a custom landing page. Show Topics Make pages as static as possible Show the customer the page is working Load the most relevant content first Run analytics as early as you can Create a façade for videos Make up your mind on headless Know when to build a custom landing page Don’t make a monolith Be mindful of carbon emissions Own your site Show Links Check out SpeedSense Connect with Shawn O’Neill on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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How your subscription model builds customer loyalty 31:05

vor 3 years31:05

31:05

Matt Mullenax , Co-Founder & CEO at Huron , understands how important it is to be there for your customers. Since Huron carries personal care and skin care merchandise as a subscription, it’s crucial for customers to have enough—but not too much—product on hand. One of the challenges of a subscription model is knowing when your customers will need to order more product. But if you know how to manage shipment timing well, they’ll always have the right amount. On this episode of Subscription Radio, Ben and Matt discuss ways to manage subscription timing, the importance of an authentic brand voice, and the pros and cons of using Amazon. Show Topics Manage subscription timing Use survey data Foster long-term relationships Focus on your core values Let your brand evolve Take advantage of opportunities Make the most of your channels Humanize your brand Keep moving forward Show Links Check out Huron Connect with Matt Mullenax on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How to find the right ecommerce tools for your stack 26:41

vor 3 years26:41

26:41

Tim Masek , founder of 1-800-D2C , wants to make life easier for ecommerce founders. Through his experience as a growth operator, Tim discovered the difficulty of making decisions about stacks for ecommerce brands. Many founders don’t have the specialized knowledge to be able to pick the optimal tools for their team. So Tim created a service to help ecommerce founders identify the best tools for their stacks. On this episode of Subscription Radio, Ben and Tim discuss how to pick the right tools for your stack, the benefits of a subscription-only business model, and how different brands are making the most of ecommerce. Show Topics Fill in the gaps Help people find the right tools Trust founder interviews Be thoughtful about your choices Consider the subscription-only model Focus on one thing Innovate on ecommerce Take advantage of TikTok Unlock non-dilutive funding Show Links Check out 1-800-D2C Connect with Tim Masek on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How to level up your subscription service 59:20

vor 3 years59:20

59:20

Matthew Barnes, founder of Proteus Digital Lab, knows how to help DTC brands optimize their conversion rates for subscriptions. A conversion isn’t just an event; it’s part of a larger customer experience. If you want to get a customer to commit to a subscription, you can’t just focus on the conversion point. You have to consider the entire life cycle of the customer. On this episode of Subscription Radio, Ben and Matthew talk through ways to sweeten your subscription services for customers, how to get past that initial growth plateau, and why going headless isn’t necessarily your best option. Show Topics Use data to accelerate growth Sweeten the subscription offer Grow your website alongside your business Follow customers over time Think about lifetime value Use subscriptions where they make sense Have a clear interface Don’t disincentivize customers Don’t reinvent the wheel Know your customer’s needs Show Links Check out Proteus Digital Lab Connect with Matthew Barnes on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How to turn one-time customers into long-term subscribers 34:35

vor 3 years34:35

34:35

William Hicks , co-founder and president of Magic Mind , knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth the commitment. On this episode of Subscription Radio, Ben and William talk through strengthening your subscription model, how to get customers to agree to a subscription, and why you shouldn’t look for a silver bullet. Show Topics Invest in positive changes Pay attention to your model Focus on subscription Give your customers a guarantee Listen to your customers’ needs Don’t underestimate operational complexity Demonstrate success Utilize your financing Give customers an out Don’t look for a silver bullet Show Links Check out Magic Mind Connect with William Hicks on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
How Paying Attention to Subscribers Can Lower Your Churn Rate 39:54

vor 4 years39:54

39:54

Matthew Holman , Head of Growth at QPilot , believes communication is the key to keeping subscribers long term. Most people don’t cancel their subscriptions because of the product itself. They cancel their subscriptions because they aren’t getting the right amount of product at the right time and in the right way. But if sellers listen to their customers’ needs and adjust their subscription packages accordingly, they’ll be able to keep their subscribers happy for longer. On this episode of Subscription Radio, Ben and Matthew discuss the importance of getting feedback from your customers, what you can learn from friction points, and how sellers can best meet the changing demands of their user base. Show Topics Meet changing demands Know your limitations Monitor your delivery outcomes Regulate your subscriptions Communicate with the customer Listen to your customers Give reminders Take a step back Learn from friction points Find opportunities to upsell Show Links Check out QPilot Connect with Matthew Holman on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Why the Subscription Experience is Just as Important as your Product 50:22

vor 4 years50:22

50:22

Taja Dockendorf , founder and creative director of Pulp + Wire , knows the ins and outs of creative marketing strategies. If you want your product to stand out in the online retail world, you have to give your customer not only a great product, but a great overall buying experience. Everything from advertising to the packaging to your loyalty rewards contribute to the customer’s experience with your product. On this episode of Subscription Radio, Taja and Ben talk through strategies to create loyal customers for life. Taja explains how to add value to the customer experience, grow your brand past the $5 million mark, and make the most of your metrics. Show Topics Design with the customer experience in mind Add value with small surprises Keep people interested Utilize social media Trust the people you hire Don’t get too close to the process Look at the metrics Let people choose for themselves Know what your consumer is looking for Give people the rewards they want Show Links Check out Pulp + Wire Connect with Taja Dockendorf on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Can Brands Balance Consumer-Centric Subscriptions and Consistent Revenue? 47:30

vor 4 years47:30

47:30

Patrick Johnson , CEO at Progress Labs , is a brand-building and ecommerce expert. Subscription services are a major part of ecommerce, but are often underutilized and poorly managed. The key to success is finding a balance between subscriptions that are consumer-centric, while still providing a brand with the dependable recurring revenue they need to survive. On this episode of Subscription Radio, Patrick and Ben brainstorm how brands can walk that fine line. Patrick shares his insight on what makes a good subscription service, how to upsell with intuition, and what you can do to give your customers a better subscription experience. Show Topics Make your subscription unique Upsell with intuition Let your competition inspire you Give your customers a better experience Show Links Check out Progress Labs Connect with Patrick Johnson on LinkedIn Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter Connect with Joel Van Horn on LinkedIn or Twitter…

Subscription Radio

1
The Evolution of CPG & Consumer-Centric brands with Scott Norton of N+1 Ventures 45:00

vor 4 years45:00

45:00

Scott Norton , co-founder of Sir Kensington’s and founder of N+1 Ventures , knows a thing or two about marketing consumables in an online world. The internet has changed everything about the way we shop: how we buy, where we’re most receptive to advertising, and who we get our information from. The food industry is no different. From social media posts to internet cookbooks, the internet has shaped the way people buy and consume food. If you want your CPG company to keep up with the trends, you have to change your marketing strategy. Scott joined us on Subscription Radio to discuss CPG marketing, the pitfalls of e-commerce, and how to create a community for your brand. Show Topics Build on ritual and celebration Help customers estimate their usage Create your own community Don’t fall prey to marketing FOMO Make membership special Show Links Check out N+1 Ventures Connect with Scott Norton on LinkedIn or Twitter Check out Rodeo Connect with Ben Fisher on LinkedIn or Twitter Connect with Joel Van Horn on LinkedIn or Twitter…

Subscription Radio

1
Navigating a changing DTC landscape with Patrick Johnson of Progress Labs 1:17:48

vor 4 years1:17:48

1:17:48

High-growth DTC brands encounter roadblocks and questions on a regular basis. That’s because technology is often moving quickly, but different platforms and DTC support systems don’t always talk to one another. Patrick Johnson is an engineer with a background working for Red Antler and the CEO of Progress Labs. His work has attracted clients like Huas, Soma Water, Andie Swim, and many more. He’s found that the key to navigating the DTC landscape lies in educating clients on their options, so that they can make choices that will empower their brand in both the short term and the long haul. Show Topics Differentiate on more than price The caveats of going headless The role of pre-optimization Engineers should educate and guide brands Care about more than conversions Show Links Connect with Patrick Johnson on LinkedIn or Twitter Check out 1-Click Pony Connect with Ben Fisher on LinkedIn or Twitter Connect with Joel Van Horn on LinkedIn or Twitter…

Subscription Radio

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Keep reducing friction in CX and try new things with Dean Bakes of Co-op Commerce 38:09

vor 4 years38:09

38:09

Are you feeling subscription fatigue? With the subscription world getting more competitive, it takes more for brands to stand out. Rather than focusing on making a quick buck, brands need to recognize the need to promote long-term loyalty. That starts with simple things, like not pissing off your customers by shipping without warning, and ends with innovative tactics like data-based reminders and gifting programs. Dean Bakes, Chief of Staff for co-op commerce, has a long history of promoting customer acquisition and tech efficiencies for early-stage brands. He joined us on Subscription Radio to share his thoughts on transparency, customization, scaling, and more. Show Topics Focus on reducing friction Customer loyalty and subscriptions go hand-in-hand Make smart decisions as you scale Bright ideas for subscription innovation Show Links Check out co-op commerce Connect with Dean Bakes on LinkedIn or Twitter Check out 1-Click Pony Connect with Ben Fisher on LinkedIn or Twitter Connect with Joel Van Horn on LinkedIn or Twitter…

Subscription Radio

1
Subscription experience & buy vs build with Alex Malamatinas of Melitas Ventures 25:42

vor 4 years25:42

25:42

What happens when a subscription aficionado becomes a DTC investor? Alex Malamatinas is the founder and managing partner at Melitas Ventures, a VC fund that partners with innovative early-stage food and beverage companies like OLIPOP, Verb Energy, and MUD\WTR to take them to the next level. Alex joined us on Subscription Radio to share why customer experience is so important, and the different ways that the brands backed by Melitas are standing out to customers and investors alike. Show Topics Customer experience is key Leverage the potential of SMS Look at owned tech as IP Introduce subscription flexibility Seek out new platforms to acquire customers Show Links Check out Melitas Ventures Connect with Alex Malamatinas on LinkedIn Check out 1-Click Pony Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

1
Scaling DTC nootropics with Dan Freed 31:38

vor 4 years31:38

31:38

Sometimes a scotch-taped-together tech solution is just what you need to jumpstart your subscription services. But if you grow fast enough, the tape won’t hold up. Dan Freed experienced this firsthand as he grew Formula, an incredible company specializing in personalized nootropics. In this episode, Dan shared how he’s reengineering Formula’s operations to provide the very best customer experience possible, and learning from the customer and competitors every step of the way. Show Topics The formula for a great tech stack Getting out of “technical debt” You can’t improve what you can’t measure Beat competitors with a superior experience Why bootstrapping guarantees a quality product Show Links Check out Formula Connect with Dan Freed on LinkedIn Check out 1-Click Pony Connect with Ben Fisher on LinkedIn or Twitter…

Subscription Radio

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Brewbike's pandemic pivot with David Silverman 43:15

vor 4 years43:15

43:15

David Silverman is the VP of Brand + Digital at Brewbike, a mission-driven coffee company that exists to empower young people through entrepreneurial experience. Pre-pandemic, that was accomplished by giving students the keys to their own coffee business on college campus. That all changed in March 2020, when campuses closed and revenue went to zero overnight. Brewbike quickly created a Shopify store and launched a DTC model that remains a thriving sector of their business over one year later. David joined us to share the steps Brewbike took to embrace DTC, the core pillars of a successful subscription service, and what’s next as Brewbike expand to an additional six campuses this fall. Show Topics Using Shopify as a base will take you far Applying online subscriptions to in-person sales Leverage conversational communication Make subscribers feel special Focus on subscription customization Communicate with subscribers at the right time Show Links Check out Brewbike Connect with David Silverman on LinkedIn Check out 1-Click Pony Connect with Ben Fisher on LinkedIn or Twitter Connect with Joel Van Horn on LinkedIn or Twitter…

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