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How to Work With Investors to grow your DTC Business
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Manage episode 340907784 series 2997512
Rick Watson, ecommerce influencer and strategy consultant at RMW Commerce Consulting, has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model.
Show Topics
- When are subscriptions more hassle than they're worth?
- Should your brand be subscription-only?
- Don’t trick people into commitments
- Not all subscriptions are created equal
- Do you need a subscription model?
- Find out what people excel at
- What does it take to fulfill a product?
- Value consistency and focus
Show Links
- Check out RMW Commerce Consulting
- Connect with Rick Watson on LinkedIn or Twitter
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 340907784 series 2997512
Rick Watson, ecommerce influencer and strategy consultant at RMW Commerce Consulting, has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model.
Show Topics
- When are subscriptions more hassle than they're worth?
- Should your brand be subscription-only?
- Don’t trick people into commitments
- Not all subscriptions are created equal
- Do you need a subscription model?
- Find out what people excel at
- What does it take to fulfill a product?
- Value consistency and focus
Show Links
- Check out RMW Commerce Consulting
- Connect with Rick Watson on LinkedIn or Twitter
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
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