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The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman
Archivierte Serien ("Inaktiver Feed" status)
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This feed was archived on August 04, 2025 12:13 (
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Manage episode 366775345 series 2997512
Inhalt bereitgestellt von Ben Fisher. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ben Fisher oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.
In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.
Topics
- How AI is Changing DTC Brand Conversions and Discoverability
- The Future of DTC Brands and eCommerce Market Trends
- The Future of eCommerce and AI-powered Personalization
- Exploring AI Uses in eCommerce and Content Creation
- Incorporating AI in Subscription Strategies for eCommerce
- Leveraging AI for Workflow Optimization and Text Analysis
- Discussing Microsoft Clarity and Its Benefits for eCommerce
- The Evolution of DTC Brands and Paid Memberships in a Post-COVID World
- Mikko's "Big Ask"
- The Use of Customer Data in eCommerce
Links & Mentions
Connect with Mikko
Connect with Ben
- Connect with Ben Fisher on LinkedIn or Twitter
- Check out Rodeo
37 Episoden
Teilen
Archivierte Serien ("Inaktiver Feed" status)
When?
This feed was archived on August 04, 2025 12:13 (
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 366775345 series 2997512
Inhalt bereitgestellt von Ben Fisher. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Ben Fisher oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.
In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.
Topics
- How AI is Changing DTC Brand Conversions and Discoverability
- The Future of DTC Brands and eCommerce Market Trends
- The Future of eCommerce and AI-powered Personalization
- Exploring AI Uses in eCommerce and Content Creation
- Incorporating AI in Subscription Strategies for eCommerce
- Leveraging AI for Workflow Optimization and Text Analysis
- Discussing Microsoft Clarity and Its Benefits for eCommerce
- The Evolution of DTC Brands and Paid Memberships in a Post-COVID World
- Mikko's "Big Ask"
- The Use of Customer Data in eCommerce
Links & Mentions
Connect with Mikko
Connect with Ben
- Connect with Ben Fisher on LinkedIn or Twitter
- Check out Rodeo
37 Episoden
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Ähnelt Subscription Radio
Africa-focused technology, digital and innovation ecosystem insight and commentary.
…
continue reading
The power of Data is undeniable. And unharnessed - it's nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what's possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
A weekly talk show taking a pragmatic look at the art and business of Software Development and the world of technology.
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
…
continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
…
continue reading
Investor Shayle Kann is asking big questions about how to decarbonize the planet: How cheap can clean energy get? Will artificial intelligence speed up climate solutions? Where is the smart money going into climate technologies? Every week on Catalyst, Shayle explains the world of climate tech with prominent experts, investors, researchers, and executives. Produced by Latitude Media.
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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