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Brewbike's pandemic pivot with David Silverman
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Manage episode 305192425 series 2997512
David Silverman is the VP of Brand + Digital at Brewbike, a mission-driven coffee company that exists to empower young people through entrepreneurial experience. Pre-pandemic, that was accomplished by giving students the keys to their own coffee business on college campus. That all changed in March 2020, when campuses closed and revenue went to zero overnight. Brewbike quickly created a Shopify store and launched a DTC model that remains a thriving sector of their business over one year later. David joined us to share the steps Brewbike took to embrace DTC, the core pillars of a successful subscription service, and what’s next as Brewbike expand to an additional six campuses this fall.
Show Topics
- Using Shopify as a base will take you far
- Applying online subscriptions to in-person sales
- Leverage conversational communication
- Make subscribers feel special
- Focus on subscription customization
- Communicate with subscribers at the right time
Show Links
- Check out Brewbike
- Connect with David Silverman on LinkedIn
- Check out 1-Click Pony
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 305192425 series 2997512
David Silverman is the VP of Brand + Digital at Brewbike, a mission-driven coffee company that exists to empower young people through entrepreneurial experience. Pre-pandemic, that was accomplished by giving students the keys to their own coffee business on college campus. That all changed in March 2020, when campuses closed and revenue went to zero overnight. Brewbike quickly created a Shopify store and launched a DTC model that remains a thriving sector of their business over one year later. David joined us to share the steps Brewbike took to embrace DTC, the core pillars of a successful subscription service, and what’s next as Brewbike expand to an additional six campuses this fall.
Show Topics
- Using Shopify as a base will take you far
- Applying online subscriptions to in-person sales
- Leverage conversational communication
- Make subscribers feel special
- Focus on subscription customization
- Communicate with subscribers at the right time
Show Links
- Check out Brewbike
- Connect with David Silverman on LinkedIn
- Check out 1-Click Pony
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
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