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How to level up your subscription service
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When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
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Manage episode 330818155 series 2997512
Matthew Barnes, founder of Proteus Digital Lab, knows how to help DTC brands optimize their conversion rates for subscriptions. A conversion isn’t just an event; it’s part of a larger customer experience. If you want to get a customer to commit to a subscription, you can’t just focus on the conversion point. You have to consider the entire life cycle of the customer. On this episode of Subscription Radio, Ben and Matthew talk through ways to sweeten your subscription services for customers, how to get past that initial growth plateau, and why going headless isn’t necessarily your best option.
Show Topics
- Use data to accelerate growth
- Sweeten the subscription offer
- Grow your website alongside your business
- Follow customers over time
- Think about lifetime value
- Use subscriptions where they make sense
- Have a clear interface
- Don’t disincentivize customers
- Don’t reinvent the wheel
- Know your customer’s needs
Show Links
- Check out Proteus Digital Lab
- Connect with Matthew Barnes on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 330818155 series 2997512
Matthew Barnes, founder of Proteus Digital Lab, knows how to help DTC brands optimize their conversion rates for subscriptions. A conversion isn’t just an event; it’s part of a larger customer experience. If you want to get a customer to commit to a subscription, you can’t just focus on the conversion point. You have to consider the entire life cycle of the customer. On this episode of Subscription Radio, Ben and Matthew talk through ways to sweeten your subscription services for customers, how to get past that initial growth plateau, and why going headless isn’t necessarily your best option.
Show Topics
- Use data to accelerate growth
- Sweeten the subscription offer
- Grow your website alongside your business
- Follow customers over time
- Think about lifetime value
- Use subscriptions where they make sense
- Have a clear interface
- Don’t disincentivize customers
- Don’t reinvent the wheel
- Know your customer’s needs
Show Links
- Check out Proteus Digital Lab
- Connect with Matthew Barnes on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
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