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How to turn one-time customers into long-term subscribers
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When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
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Manage episode 330174394 series 2997512
William Hicks, co-founder and president of Magic Mind, knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth the commitment. On this episode of Subscription Radio, Ben and William talk through strengthening your subscription model, how to get customers to agree to a subscription, and why you shouldn’t look for a silver bullet.
Show Topics
- Invest in positive changes
- Pay attention to your model
- Focus on subscription
- Give your customers a guarantee
- Listen to your customers’ needs
- Don’t underestimate operational complexity
- Demonstrate success
- Utilize your financing
- Give customers an out
- Don’t look for a silver bullet
Show Links
- Check out Magic Mind
- Connect with William Hicks on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 330174394 series 2997512
William Hicks, co-founder and president of Magic Mind, knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth the commitment. On this episode of Subscription Radio, Ben and William talk through strengthening your subscription model, how to get customers to agree to a subscription, and why you shouldn’t look for a silver bullet.
Show Topics
- Invest in positive changes
- Pay attention to your model
- Focus on subscription
- Give your customers a guarantee
- Listen to your customers’ needs
- Don’t underestimate operational complexity
- Demonstrate success
- Utilize your financing
- Give customers an out
- Don’t look for a silver bullet
Show Links
- Check out Magic Mind
- Connect with William Hicks on LinkedIn
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
37 Episoden
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