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The Evolution of CPG & Consumer-Centric brands with Scott Norton of N+1 Ventures
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Manage episode 323459647 series 2997512
Scott Norton, co-founder of Sir Kensington’s and founder of N+1 Ventures, knows a thing or two about marketing consumables in an online world. The internet has changed everything about the way we shop: how we buy, where we’re most receptive to advertising, and who we get our information from. The food industry is no different. From social media posts to internet cookbooks, the internet has shaped the way people buy and consume food. If you want your CPG company to keep up with the trends, you have to change your marketing strategy. Scott joined us on Subscription Radio to discuss CPG marketing, the pitfalls of e-commerce, and how to create a community for your brand.
Show Topics
- Build on ritual and celebration
- Help customers estimate their usage
- Create your own community
- Don’t fall prey to marketing FOMO
- Make membership special
Show Links
- Check out N+1 Ventures
- Connect with Scott Norton on LinkedIn or Twitter
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
Archivierte Serien ("Inaktiver Feed" status)
When? This feed was archived on August 04, 2025 12:13 (). Last successful fetch was on April 15, 2024 11:56 ()
Why? Inaktiver Feed status. Unsere Server waren nicht in der Lage einen gültigen Podcast-Feed für einen längeren Zeitraum zu erhalten.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 323459647 series 2997512
Scott Norton, co-founder of Sir Kensington’s and founder of N+1 Ventures, knows a thing or two about marketing consumables in an online world. The internet has changed everything about the way we shop: how we buy, where we’re most receptive to advertising, and who we get our information from. The food industry is no different. From social media posts to internet cookbooks, the internet has shaped the way people buy and consume food. If you want your CPG company to keep up with the trends, you have to change your marketing strategy. Scott joined us on Subscription Radio to discuss CPG marketing, the pitfalls of e-commerce, and how to create a community for your brand.
Show Topics
- Build on ritual and celebration
- Help customers estimate their usage
- Create your own community
- Don’t fall prey to marketing FOMO
- Make membership special
Show Links
- Check out N+1 Ventures
- Connect with Scott Norton on LinkedIn or Twitter
- Check out Rodeo
- Connect with Ben Fisher on LinkedIn or Twitter
- Connect with Joel Van Horn on LinkedIn or Twitter
37 Episoden
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