How your subscription model builds customer loyalty

Subscription Radio

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Matt Mullenax, Co-Founder & CEO at Huron, understands how important it is to be there for your customers. Since Huron carries personal care and skin care merchandise as a subscription, it’s crucial for customers to have enough—but not too much—product on hand. One of the challenges of a subscription model is knowing when your customers will need to order more product. But if you know how to manage shipment timing well, they’ll always have the right amount. On this episode of Subscription Radio, Ben and Matt discuss ways to manage subscription timing, the importance of an authentic brand voice, and the pros and cons of using Amazon.

Show Topics

Manage subscription timing
Use survey data
Foster long-term relationships
Focus on your core values
Let your brand evolve
Take advantage of opportunities
Make the most of your channels
Humanize your brand
Keep moving forward

Show Links

Check out Huron
Connect with Matt Mullenax on LinkedIn or Twitter
Check out Rodeo
Connect with Ben Fisher on LinkedIn or Twitter

37 Episoden

#Tech #Entrepreneur #Business #pBen Fisher #DTC Brands