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Be A Better Being

Michelle Zellner

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Be A Better Being with Michelle Zellner is all about personal growth. Armed with information and inspiration, Michelle wants YOU to live your healthiest, happiest life. You can also tune into Be A Better Being on YouTube, or wherever you listen to podcasts.
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Design to Convert is a podcast where we delve into the fascinating stories of brands, agencies, and tech partners who have taken their e-commerce to the next level by building on Replo and Shopify. Each episode, we'll hear from industry experts and innovative business owners as they share their experiences, challenges, and successes in creating and growing their online businesses. From start-up entrepreneurs to established companies, we'll explore a wide range of perspectives and strategies ...
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Veteran Kristal Alfonso is the Wine Yogi. After an injury in the Air Force changed her life forever she discovered yoga and used her GI education opportunities to pursue the culinary degree that led her to becoming a level 2 sommelier. Kristal's story is full of twists and turns but it's real, and a testament to the fact that no matter what you go …
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In the episode, Sanjay Jenkins and JP Charles dive into building a bulletproof retention marketing strategy for Black Friday and Cyber Monday (BFCM). As these major shopping days approach, it's critical to focus on email and SMS marketing to maximize your ecommerce store's potential. Jean, from one of the biggest Shopify Plus retention marketing ag…
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This week Michelle shares her interview from earlier this month on the Mandy Connell Show! And it's all about strength training. Michelle has had the privilege of being on Mandy's show close to 50 times over the last five years, and this is her favorite conversation they've ever had. You can listen to Mandy's appearance on episode 31, Healthy Habit…
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In this video, Sanjay and Jordan Hayes continue their deep dive into advanced ecommerce offer strategies. This time, they explore the power of free trials, how to structure challenge-based offers, and how to layer multiple offer types to boost perceived value and conversions. Watch real-life examples of brands successfully implementing these strate…
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In this episode, Jordan Hayes dives deep into ecommerce offer strategies to help brands break through the competition and increase their average order value (AOV). Starting with the fundamentals of what makes an offer, Jordan breaks down five powerful offer types, including quantity breaks, free gift offers, and bundles, showing real-world examples…
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Mariah Prussia is a motivational speaker, professor, non-profit founder, and more with a diverse background in personal training, self defense, and mixed martial arts. She's here to talk confidence, its significance in personal growth, and methods to cultivate it from a young age. Mariah shares insights on the importance of learning from failure, e…
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In this episode, you'll get to learn proven strategies to prepare your ecommerce site for Black Friday and Cyber Monday. It's not just about announcing a sale—it's about effectively communicating your offer to drive conversions and boost revenue. Discover tactics like freezing site updates, leveraging urgency without overdoing it, and using notice …
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In this video, the Replo team breaks down tactical steps to optimize your funnels ahead of Black Friday and Cyber Monday. Learn how to set up a powerful two-step funnel—starting with a listicle page that primes cold traffic and finishing with a high-converting collection page. If you're looking to increase conversions and customer acquisition, this…
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In this episode, Sanjay Jenkins from Replo teams up with Jeff from Daydreamers Design Studio to break down how to supercharge your ecommerce brand with landing pages that convert. They dive deep into why landing pages are critical for Shopify merchants and share strategies on how to prioritize what pages to build first. Whether you’re already runni…
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In this episode, Sanjay Jenkins, Growth Lead at Replo, and Jeff from Daydreamers Design Studio dive into a detailed CRO teardown of a skincare brand's Shopify store. They review key design elements and share actionable tips for ecommerce brands of all sizes. You'll learn about the value of clear headlines, how to leverage social proof, and the role…
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In this episode, Sanjay Jenkins, GTM Lead at Replo, teams up with Jeff from Daydreamers Design Studio to break down the essentials of conversion rate optimization (CRO) and landing page design for Shopify stores. They dive deep into a full teardown of Qure Skincare's homepage and product page, sharing insights on design, performance optimization, a…
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In this episode, Sanjay Jenkins from Replo sits down with Jordan Hayes, founder of Hayes Media, to discuss the ins-and-outs of CRO through targeting different stages of customer awareness. Covering three unique content formats for brands to leverage and an analysis of two different DTC ecommerce sites, this episode teaches businesses how they can b…
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Peach Grayson wrote the book on menopause. Well, at least three of them. After her own tumultuous menopause journey, she realized there were a lot of women, men, and even doctors in desperate need of menopause knowledge. Michelle wraps up Healthy Aging Month with a crucial conversation on importance of understanding menopause for both women and men…
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Kalia Garrido is the founder of Healthy Women Leaders. With Michelle she discusses the inspiration behind the organization, the launch of her new book, and the core life lessons surrounding radical self-care. Kalia also shares her journey from running a tech development company to creating a community focused on wellness, networking, and personal g…
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Trigger warning: This episode discusses suicide and mental health struggles. It may be distressing to some listeners. Ethnographer Jinhyun Shin has been preventing suicides since a fateful phone call at age 15. He highlights the role loneliness and lack of real connection play in suicide, reminds us that the descent to suicidal ideation is never su…
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Michelle wraps up National Wellness Month with guests Tripp Parks and Bret Huotari, who share their expertise in coaching, genetic testing, and senior fitness. The conversation delves into their collaborative efforts to offer tailored health programs, the importance of holistic wellness, and the benefits of focusing on seniors' fitness. Tripp and B…
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Tyneka Pack, founder and CEO of ImPACKt Fitness, is all about empowering women. She shares personal fitness journey from working out ten years ago to founding a fitness company that primarily serves women, especially female entrepreneurs and businesswomen. Tyneka discusses her background, the impact of bodybuilding on her confidence, and how her pa…
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The year is half over and it's been a minute since Sasha has joined the show. As always A LOT is going on and we are over due for a catch up. There are plenty of valuable nuggets throughout the conversation, as well as a major announcement about the show. Tune in to be in the know! Connect with Sasha: IG: @sasha.patricia Connect with us: betterbein…
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Tracie Bearden joined me for a really important topic that does not receive the attention it deserves. As a medical speech therapist, brain injury specialist and a traumatic brain injury survivor herself, she has dedicated herself to educating the public and healthcare providers. Tracie shares her personal experience and discusses the importance of…
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Cody Jones is an entrepreneur, fitness advocate, personal growth enthusiast, and host of the Pure Wisdom Podcast. He believes that mindset, health, and personal growth are foundational influences in our lives. Today Cody shares his journey and insights on men's health. He started a landscaping business at the age of 20 and has learned valuable less…
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Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, in the exciting episode of the DTC Podcast. In this action-packed session, our dynamic duo dives deep into the world of conversion rate optimization (CRO) with a focus on the renowned brand, builtforathletes.com. Get ready for a comprehensive exploration of the brand'…
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Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, take a deep dive into optimizing the conversion rate of jambys.com, a trendy pajama brand for both men and women. In this insightful discussion, Sanjay and Yuxin provide valuable insights and actionable recommendations to enhance the user experience and drive conve…
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Join hosts Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder and CEO of Replo, as they dissect the digital strategy of cookanyday.com, David Chang's premium cookware brand. Delve into a comprehensive analysis aimed at enhancing the website's user experience to drive conversions and boost sales. Discover valuable insights and action…
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🚀 Dive into the world of e-commerce optimization with Replo's CRO Rodeo! Join Sanjay Jenkins, Head of Growth at Replo, and Yuxin Zhu, Co-founder of Replo, as they dissect the success story of jot.co in Episode 2. Witness the evolution of Jot's e-commerce strategy from a traditional model to a highly efficient and streamlined funnel, showcasing the …
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Kathryne Imabayashi is an parents of boys coach, author, and former educator. Today, she and Michelle talk about raising boys and the challenges they face in today's society. Kathy shares her personal journey of understanding the inner emotional world of boys and the societal expectations placed on them. They discuss the impact of stereotypes and t…
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In this insightful CRO Rodeo, Sanjay Jenkins, the head of Growth at Replo, takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad …
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Join Sanjay Jenkins, Head of Growth @ Replo in this CRO Rodeo episode as he dives deep into Suite702's website. Sanjay provides actionable recommendations on improving conversion rates by examining the site's tech stack, ad library, and overall user experience. Get valuable insights on optimizing web elements, crafting compelling CTAs, and leveragi…
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What we have in store. 1) Mastering Google Ads Account Structure in 2024. ​- Learn the art of structuring your Google Ads account for maximum efficiency and ROI. ​- Dive into Branded Search strategies, including match types, bid strategies, and KPIs to dominate search pages while avoiding wasted spend. - Unlock the secrets of Branded Shopping campa…
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​Shopify operators are busy, and between agencies, gurus, courses, and a never-ending discourse on the latest and greatest growth tactics and strategies… It can be hard to separate signals from noise to know exactly what to do next to make more money. ​Thankfully, software can help. Join Replo and Sirge, an AI-powered Shopify Growth Tool that plugs…
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​Stamped.io is the reviews and loyalty platform for eCommerce, helping brands establish credibility by building trust and giving their customers a voice. The platform allows businesses to leverage user-generated content by collecting not only written reviews but also photos and videos from customers, enhancing credibility and engagement. Stamped.io…
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Lance Vieira is the head football coach of Littleton High School. Today he and Michelle talk about the importance of emotional outlets, like sports and physical fitness, for boys and how their needs differ from girls. They discuss how sports can provide an a productive environment to let out aggression, teach teamwork and discipline, and build conf…
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Dr. Darian Parker, a long-time personal trainer and fitness expert, joins Michelle on the podcast to discuss the evolution of the fitness industry and the importance of human connection in personal training. They explore the shift from focusing solely on physical fitness to addressing mental health and well-being. Dr. D emphasizes the need for trai…
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Mandy McGowan thought she wanted to be a nurse until life's twists and turns brought her into the financial industry. After starting her own accounting firm and confronting how money was mismanaged in her own business, she started to connect with other business owners and realized that money troubles are almost universal. Now Mandy is a coach who f…
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Jenya Kuvshinova is an emotional wellness and life navigation coach certified by the International Coaching Federation, nature retreat guide and a world-wide adventure traveler. As a coach and transformational guide Jenya helps people in transitions like loss, career change, midlife crisis or relocation to work through their difficult emotions and …
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This Autism Awareness and Acceptance Month, Sasha reflects on how far Kyan has come and shares her own journey as a parent of a child with autism and the transformative experiences she's had. She discusses the importance of grieving and accepting help, as well as the kindness of strangers and the power of disability access programs. Prioritizing co…
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Janet White is no stranger to life challenges, including finding herself on the brink of death a few short years ago. Not satisfied with the prognosis from her medical team, she set off on a life-altering journey of a different kind. Through her own determination, research, positive thinking and healthy eating, she started to heal. By enduring her …
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This week, Michelle and Sasha discuss the importance of nutrition and the impact of food on the body. They explore childhood eating habits and how they impact us as adults, like giving us misconceptions about things like protein and cholesterol. The most important thing is real food. Remember, PFF is your BFF! Connect with us: betterbeings.net IG: …
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Living an active outdoor life, the idea of heart disease was the furthest thing on the minds of Sarah's family. That all changed, when her father suffered a fatal heart attack when Sarah was just 6 years old. Understandably, this event filled her with fear and misunderstanding, but that wasn't the life she wanted for herself. At age 17 Sarah declar…
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Fran Gallaher is a healer and coach who discovered the power of intuition and metaphysics through her own hardships. Fran teaches that intuition is a key part of healing, providing clarity, guidance, and opportunities to learn about yourself and what you need. Michelle shares her personal experiences working with Fran navigating hardships like the …
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With a background in exercise science, working many years as a personal trainer, Dr. Burron has always had passion to help people be fit and healthy, but as wellness director at a local hospital, Alice found herself working with people in the midst of a health crisis--often with terminal conditions. One particular client wanted to explore how to im…
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Astara Raven spent much of her adult life as an architect and is well-versed in the synergies of landscape and environment. A move from the San Francisco Bay area to Omaha was the catalyst for change, and now as a pragmatic mystic, she utilizes these same skills and gifts to help people get all systems firing and operate at a new frequency. Sasha k…
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This week Michelle is going solo to talk about the new year. How can you set yourself up for an incredible 2024? From health basics to vision boards and what manifestation really looks like, she's got you covered. Sign up for the Mention Your Intentions 2024 Vision Board Workshop here. Connect with us: betterbeings.net IG: @be.a.better.being Michel…
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Michelle and Sasha catch us up on what we've missed and look to 2024. They make a few important announcements, reflect on the word that describes this year, and decide on their words for next year. Only upwards! Sign up for the Mention Your Intentions 2024 Vision Board Workshop here. Connect with us: betterbeings.net IG: @be.a.better.being Michelle…
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Debilitating back pain landed JP Horgan on the medication merry-go-round. At 30 pills per day, he was simply existing and on his 40th birthday decided there must be another way. He navigated his way through a series of protocols to break his addiction and along the say, completely transformed his life. This led JP to create The Next Steps Academy, …
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December 11th is National Stretching Day and there is nobody better suited for this conversation than Cheryl Ilov, aka the FemiNinja. While the day recognizes the benefits of physically stretching your body, Michelle and Cheryl approach the concept from a variety of angles. After a traumatic experience halted her life, Cheryl sought out a way to re…
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After unexpectedly losing her father in 2017, 21 year-old Alyssa Noelle Coelho spiraled. Having never experienced loss or grief before, she watched many parts of her identity crumble, until she stumbled upon the magic that helped her pursue a healing journey. Alyssa joins Michelle for an uplifting and inspiring conversation about love, loss, grief …
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Lisa Shultz came to a time in her life where simplifying and letting go was the route to take. She joins Michelle and Sasha to discuss what led her down this path and how lightening her load impacted her wellbeing. An award-winning author who specializes in non-fiction, self-help and inspirational books and blogs, Lisa offers valuable resources to …
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With the holidays around the corner, family and things are top of mind for many. What started out as something to do during Covid became a multi-year project for Chris Burnett. He’s always had a curious mind and put that to use interviewing family members to gain a deeper understanding and connection. Michelle and Chris have a conversation that mig…
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Tim has been a connector his whole life, whether planning a party for 2000 in the business world as an HR professional or an intimate gathering of friends and family, he is the go-to guy to bring it to life. While the Covid lockdown presented obstacles to congregate, the free time reignited his passion for creativity. And WOW, how he made the most …
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