How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. Not only will this be of benefit to parliamentarians and their staff but also it will be of benefit to anybody working in a policy development role It is presented by Dennis Naughten, a directly elected member of parliament in Ire ...
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Featuring one-on-one interviews conducted by Dr Neil Love with clinical investigators and oncology nurses with expertise in a variety of common cancer types, this series provides practicing clinicians, including nurses and nurse practitioners, with practical information and valuable perspectives that can be applied to optimize patient care.
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The Thriving Equine Professional | Career Connections, Equine Industry Resources, Career Advice.
JodiSpeaksLIFE: Speaker, Career Success Coach, Podcaster
The Thriving Equine Professional. Make Connections and Grow Your Career with Clarity and Confidence. This is the GO-TO show for enthusiastic leaders elevating themselves in equine industry careers! Wondering how to make the connections you need to find a job in the equine industry?! Do you wish you could somehow get the 3 – 5 years of experience that every job posting is looking for?! Not sure how to find the support you need to land that dream job that will grow you and inspire you?! Scared ...
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Former fighter pilot and attorney - Greg Krino - helps you become smart on the subjects of law and war, by having long-form discussions with people who fight in those arenas. Whether you’re looking to advance your career, enhance your understanding of the world, or improve your life in general, this show has it all. Greg has 22 years of experience in the Air Force, including numerous deployments and combat time in fighter aircraft. He ran for political office years ago, he practices law part ...
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Social Media vs. Websites: Are You Leaving Money on the Table?
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It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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72 | How to Navigate and Explore Non-Traditional Equine Careers
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley welcomes Megan Smith, a seasoned equestrian professional whose career has uniquely evolved from a biology major to a prominent role in equine sales. Through engaging dialogue, Megan and Jodi explore the diverse career paths within the equine industry, the importance of s…
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The Key to Your Horse Business Success? Be the CEO With Kelly Giordano
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Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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71 | From the Judging Ring to Thriving Equine Professional at Zoetis with Sara Schaefer
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In this episode of The Thriving Equine Professional, host Jodi Lynch Findley speaks with Sara Schaefer, a pioneering figure in the equine and agricultural education sectors. Coming from a dairy farm background in Wisconsin and now residing in Iowa, Sara's career path has been anything but linear. As the Manager of Training and Facilitation for Live…
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70 | From Stuck to Thriving: 5 Essential Tips for Every Equine Professional
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In this August wrap-up episode of the "Thriving Equine Professional" podcast, Jodi Lynch Findley, the founder of Jodi Speaks Life, dives into the theme of comparison and its implications on personal and professional growth. She acknowledges her own struggles with comparisonitis in recent weeks and discusses the pervasive impact of social media on s…
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Should You Start a Business Outside Your Expertise? With Joni Gerard
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45:59
Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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Science4Parliament Podcast – Dr Sophia Huyer – Episode 13 – Climate Research, Food Security and Gender Equality.
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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69 | How to Find Your Own Unique Career Path in the Equine Industry with Danielle Aamodt
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In this insightful episode of "The Thriving Equine Professional," host Jodi Lynch Findley engages in a fascinating conversation with Danielle Aamodt, a multifaceted equine industry consultant, coach, and insurance agent. Danielle shares her unique journey, starting from her early passion for horses to her diverse roles across the equine industry, a…
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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans
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What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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Get Outside of Your Bubble & Build Connections on Social Media
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If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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68 | Championing Your Career in Vet Med with Sara Adcock-Brazier and Woodside Equine Clinic
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley converses with Sara Adcock-Brazier, an esteemed Licensed Veterinary Technician (LVT) at Woodside Equine Clinic. With a rich background in small animal emergency care, Sara shares her journey and the pivotal moments that led her to thrive in equine veterinary medicine. Li…
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67 | How Denise Alvarez, Owner of Stormlily Marketing Turned her Passion for Horses into a Business
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Welcome to this week's episode of The Thriving Equine Professional, where Jodi is chatting with Denise Alvarez, the founder of Stormlily Marketing. Denise shares her journey from growing up with quarter horses to developing a career in marketing and eventually combining the two passions into a thriving business. Through insightful discussions, she …
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4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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66 | Dr. Melissa Siard Altman's Journey from Passionate Equestrian to Equine Science Professor at Asbury University
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley sits down with Dr. Melissa Siard Altman, a leading figure at Asbury University’s equine program. Dr. Altman shares her transformative journey from a horse-crazy girl in Tennessee to becoming a pivotal educator and researcher in the equine industry. Jodi and Melissa delve…
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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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65 | 3 Ways to Transform Your Community
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In this inspiring solo episode of "The Thriving Equine Professional," Jodi Lynch Findley delves into the profound importance of community building. She opens the episode with an empowering message, celebrating the strength and capabilities of her listeners. Jodi points out the crucial role communities play, especially as we navigate through the cha…
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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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64 | Breaking Barriers in Veterinary Therapeutics with Cassie Younginer
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Welcome back, thrivers! Today I am sitting down with Cassie Younginer. A true industry leader, Cassie shares her journey from a competitive rider to a pivotal player in veterinary pharmaceuticals. Known for her relentless energy and unyielding passion, Cassie offers invaluable insights into pursuing a thriving career in the equine industry. In this…
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What Brands Need to Know About Influencer Marketing with Megan Sullivan
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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63 | How to Outshine Your Competition in the Equine Industry with Krissie
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In this engaging episode of "The Thriving Equine Professional," host Jodi Lynch Findley interviews Krissie d'Aries - a multi-faceted equine nutrition sales specialist at Mars. This conversation delves into Krissie's unique career journey, from her start with horses in childhood to her current role in equine nutrition sales and beyond. Listeners wil…
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What Influencers Need to Know About Influencer Marketing with Megan Sullivan
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54:02
If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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62 | How an Internship at Disney Changed the Career Path for Equine Professional, Ariel Trinder
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Make sure to catch the "uncut" version of this episode on my YouTube channel to get Ariel's advice on what to do to stand out when it comes to applying and getting chosen for internships and jobs in the equine industry. Connect with Ariel Trinder Below on LinkedIn https://www.linkedin.com/in/ariel-trinder-893a057a/ Ready to transform the energy on …
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61 | 3 Critical Skills You’re Not Learning in College
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Welcome back to another episode of "The Thriving Equine Professional" podcast! In this solo episode, Jodi dives deep into the critical examination of higher education and its shortcomings, particularly regarding the development of soft skills essential for young professionals. She draws from her recent experience teaching an ag sales class to empha…
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The Best Investment You Can Make In Your Horse Business
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27:28
How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Science4Parliament podcast – Episode 12 – Dr. Uzma Alam – The Science, Data and Politics Link
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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60 | From College Grad to CEO: Caogi Long's Path to Owning Equine Affaire
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In this episode of the Thriving Equine Professional podcast, host Jodi Lynch Findley chats with Coagi Long, President and Owner of Equine Affaire. They delve into Coagi’s inspiring professional journey from a horse-loving girl who grew up in Michigan to leading one of the equine industry's most significant event organizations. The episode offers a …
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59 | Diego Almeida's Journey to Becoming a Farrier
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In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley engages in an enlightening conversation with decorated farrier, Diego Almeida. Diego has carved a niche for himself in the farrier world and in this episode he recounts his unique journey from Brazil to Montana, sharing insights about his rigorous path, dedication to the…
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Is Consistent Really Better Than Perfect? (I Had My Doubts)
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Science4Parliament – Episode eleven – Dr Mark Costello – Marine Protected Areas
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27:22
Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast, the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Denis Naughten, a directly elec…
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58 | Exploring the World of Inside Sales in the Equine Industry with Autumn Miller
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40:15
In this episode of "The Thriving Equine Professional," host Jodi Lynch Findley engages with Autumn Miller, an influential figure in the equine industry. The dialogue explores Autumn's transformative journey from an aspiring veterinarian to a key player in the equine financial services sector. Autumn discusses the critical milestones in her career, …
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57 | The Glorification of Being Busy & Why It's Killing Your Productivity
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24:44
In the final episode of May 2024 on "The Thriving Equine Professional" podcast, host Jodi Lynch Findley discusses the difference between being busy and being productive. She shares tips on how to prioritize tasks, attend meaningful meetings and events, and take ownership of your time. By focusing on what truly matters and avoiding unnecessary busyn…
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56 | Exploring the World of Equine Finance with the Investing Equestrian, Maria Pizzini
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46:45
In this episode of The Thriving Equine Professional podcast, I welcome Maria Pizzini, known as the Investing Equestrian. We discuss Maria's journey from a pre-vet student to a finance professional specializing in wealth management for equestrians. Maria shares her experience of connecting with the equestrian community through LinkedIn and the impor…
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Science4Parliament - Episode Ten - Dr Aoife Braiden - Critical Raw Materials Act.
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a dire…
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55 | Ryon Springer with Kentucky Equine Research Shares Tips on Internships and Career Growth
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48:23
In this episode, Jodi Lynch Findley interviews Ryon Springer, a research coordinator at Kentucky Equine Research (KER). Ryon shares his journey in the equine industry, from growing up in a family involved in the feed industry to pursuing a career in equine nutrition and research. He discusses the importance of internships in finding one's passion a…
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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Science4Parliament – Episode nine – Dr Aoife Braiden – Geoscience
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31:09
Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a dire…
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54 | Championing the Next Generation of Equine Veterinarians with Dr. Deborah Spike-Pierce
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50:21
In this episode of the Thriving Equine Professional podcast, host Jodi Lynch Findley interviews Dr. Debbie Spike Pierce, CEO of Rood & Riddle Equine Hospital. Dr. Spike Pierce shares her inspiring journey from a horse-crazy kid to becoming a successful equine veterinarian and leader in the industry. She emphasizes the importance of mentorship, netw…
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53 | Your Identity is Up To You: How 3 Ingredients to Authenticity Determine your Equine Career Success
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27:49
Your identity is up to you. Your credibility depends on your authenticity. What does that even mean? “Authenticity comes with risks. The risk of being misunderstood. The risk of not fitting in. The risk of internal conflict between honoring your authentic self vs the pressure to be socially accepted. However, despite its challenges, authenticity is…
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6 Marketing Lessons from My First Equine Affaire
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25:00
Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Science4Parliament - Episode eight - John Oldfield – Water Caucuses
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25:55
Text the Science4Parliament podcast here. Welcome to the Science for Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a …
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52 | Without Discipline, Your Goals are Just Dreams. 5 Steps to Self-Discipline.
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26:54
“Motivation gets you going, but Discipline keeps you growing!” John Maxwell Have you ever really defined Discipline? Thought about how you discipline YOURSELF? Ever wondered how some people seem to have SO MUCH discipline? Let’s talk about disciplining yourself… so other people don’t have to! I am so excited to help YOU thrive! So, get the ponies f…
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
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28:29
Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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51 | The Curiosity Advantage: 5 Curious Steps to a Thriving Career!
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Did you know children ask an average of 107 questions per hour?! Have you lost some of your childhood curiosity? Let's unpack 5 ways to get curious - research says it makes us happier and more productive! I am so excited to help YOU thrive! So, get the ponies fed, grab your journal, and let’s grow! I’m going to help YOU Live Inspired, Fulfilled and…
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50 | Platinum Success for Heather Elliott: Navigating the Course to Director of Client Experience and Sales with Platinum Performance
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57:03
Empathy, Movement, Humility & Connection. Heather Elliott’s keys to success! What does it take to thrive with one of the biggest names in Equine Nutrition? Heather Elliott was the 7th employee with Platinum Performance in 2001 and is now the Director of Client Experience and Sales. What’s the secret to her career success?! From an internship with t…
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49 | Smarty Success: From a 10 Year College Plan to Vice President of Business Development at Smarty Rodeo, Equine Career Success with Amanda Shaffer
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PBR, RFD-TV, Smarty Rodeo… If you love western events, or are fascinated by a great story of grit, it’s a listen and learn episode today! Amanda Shaffer loves horses, rodeo, and the western lifestyle. She has put in the work to go from a struggling 10-year college rodeo plan to Vice President of Business Development at Smarty Rodeo, and what a stor…
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
24:59
24:59
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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48 | Ditch the Negativity Around You! 4 Ways to Harness the Power of Your Energy to Thrive!
24:54
24:54
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If you're not feeling the effects of the human energy crisis, you are certainly seeing it around you. Let's take a looks at the 4 ways you can check in on your own energy, and how it's affecting you, and those around you. I am so excited to help YOU thrive! So, get the ponies fed, fill those water buckets, grab your journal and let’s grow! I’m goin…
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Science4Parliament - Episode Seven- Carlos Álvarez Pereira – Member of the Club of Rome
22:06
22:06
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Text the Science4Parliament podcast here. Welcome to the Science4Parliament podcast. This is the first podcast that aims to foster the relationship between science and decision makers and show how research and innovation are vital to the equitable and sustainable functioning of our societies and economies. It is presented by Dennis Naughten, a dire…
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47 | From Veterinary Dreams to Sales Leader to Thriving Executive Director, Career Success with Debra Hamelback
56:28
56:28
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How do you go from pre-vet, decide against vet school, create a wildly successful career in Animal Health, and then become the Executive Director of the Kentucky Veterinary Medical Association? Let's find out! Debra Hamelback, Executive Director of the KVMA, sits down with us to share her career journey, the latest news and insights from the KVMA l…
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46 | Are You a Champion? 5 Ways to BE A CHAMPION for Yourself, for Others, and For Equine Careers!
20:13
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Are you a Champion? For yourself? For others? For your career? Let’s talk about 5 ways to be a CHAMPION! I am so excited to help YOU thrive! So, get the ponies fed, fill those water buckets, grab your journal and let’s grow! I’m going to help YOU Live Inspired, Fulfilled and Empowered! Cheers! Jodi Want to connect with Jodi?! www.JodiSpeaksLIFE.com…
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