Belittling Marketing in the Health and Wellness Industry

The Happy Apple

I recently re-entered the world of 'mainstream exercise' by joining up with a friend at a local gym. I was quite stunned... and disgusted by the marketing that was plastered all over every available space at the gym. Most of it was conflicting nutrition advice and all of it was belittling. It made me think how terrible this sort of messaging is and how things really need to change if we are going to genuinely encourage people to take responsibility for their health.