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Inhalt bereitgestellt von Adrian Spataru and Bohdan Andrusyak. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Adrian Spataru and Bohdan Andrusyak oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Inhalt bereitgestellt von Adrian Spataru and Bohdan Andrusyak. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Adrian Spataru and Bohdan Andrusyak oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The podcast for uncommon weird Artificial Intelligence applications and news.
…
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16 Episoden
Alle als (un)gespielt markieren ...
Manage series 2847442
Inhalt bereitgestellt von Adrian Spataru and Bohdan Andrusyak. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Adrian Spataru and Bohdan Andrusyak oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
The podcast for uncommon weird Artificial Intelligence applications and news.
…
continue reading
16 Episoden
ทุกตอน
×Poaching is a multi-billion dollar illegal industry, and AI is being used to combat it. Techniques such as infrared cameras, game theory, sound analysis, reinforcement learning, drones, and 3D printers are being employed to identify and track animals, detect poachers, disrupt the poaching market, and preserve wildlife. Other solutions such as trap cameras and existing datasets are being used to help with the preservation of wildlife and stop poaching. This episode was recorded 2 weeks before the war in Ukraine, some things might feel out of context/out of place. Episode powered by https://cleanvoice.ai…
Can AI be our Friend? In this episode, we talk how AI is used as a companion. We talk about the good, bad and ugly of AI from healthcare to personal development. References: https://arxiv.org/abs/2008.05382 https://arxiv.org/abs/2110.07404 https://arxiv.org/abs/2112.08261 https://arxiv.org/abs/2112.04913 https://replika.ai/ https://www.askui.com/ Twitter Adrian https://twitter.com/adrian_spataru Linkedin Adrain : https://www.linkedin.com/in/spataru Linkedin Bohdan : https://www.linkedin.com/in/bandrusyak/ This podcast is Powered by Cleanvoice ( https://cleanvoice.ai )…
Over the last few years, military funding for artificial intelligence has increased steadily. In this podcast, we talk about current applications of AI in modern warfare, as well as the current state of affairs with AI in the military. References: https://www.researchgate.net/publication/347631413_Artificial_Intelligence_Aided_Electronic_Warfare_Systems-Recent_Trends_and_Evolving_Applications https://www.rand.org/content/dam/rand/pubs/research_reports/RR3100/RR3139-1/RAND_RR3139-1.pdf https://www.brookings.edu/techstream/applying-arms-control-frameworks-to-autonomous-weapons/ Power by https://cleanvoice.ai Twitter Adrian https://twitter.com/adrian_spataru Linkedin Adrain : https://www.linkedin.com/in/spataru Linkedin Bohdan : https://www.linkedin.com/in/bandrusyak/…
Milk? Tomatoes? In this episode, we talk how AI help us in agriculture. From seed generation to harvesting and more in this episode. Strawberry Picker: https://onlinelibrary.wiley.com/doi/full/10.1002/rob.21889 Survey on CV and Agriculture https://arxiv.org/pdf/2006.11391v1.pdf Landscape Vegetation https://arxiv.org/pdf/2005.03743v1.pdf Detecting weeds froms crops https://arxiv.org/pdf/2009.05750v1.pdf WeedNet https://arxiv.org/pdf/1709.03329v1.pdf Find new Corn Species: DeepCorn https://arxiv.org/pdf/2007.10521v2.pdf Startups https://smaxtec.com/en/ https://www.mindwaveai.com/industries/agriculture/…
How can AI help our mental health? Can it identify depression better than humans? What is the impact of current algorithm on our health? We answer these questions and more in this episode. Great Ted talk on how to build embedding of psychiatrist session https://www.youtube.com/watch?v=ZkTvw3usMw4 Papers Overview of articles analysing chatbots for helping with mental health Depression Detection for Social Media http://ceur-ws.org/Vol-2523/paper26.pdf Face Detection Emotions (and detecting fake emotions) https://arxiv.org/pdf/2008.11353v1.pdf https://arxiv.org/abs/2104.11612v1 Chatbot help to diagnose depression Adrian's Twitter: https://twitter.com/adrian_spataru Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/ This podcast is power by cleanvoice.ai…
Can AI create memes? Be funny? In this episode, we explore the dank world of AI generated content. GPT-3 Actually useful for explaining jokes. https://medium.com/ml-everything/using-gpt-3-to-explain-jokes-2001a5aefb68 Actually Jokes https://www.gwern.net/GPT-3#navy-seal-copypasta Papers https://github.com/schesa/ai-memes https://ai.facebook.com/blog/hateful-memes-challenge-and-data-set/ https://arxiv.org/pdf/1806.04510.pdf Questions? Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/…
Should AI be left alone by legal scrutiny? In this episode, we talk about the regulatory frameworks in the USA & EU regarding Artificial Intelligence, what technologies are banned and how the future (from the legal perspective) will look like. References: EU AI Regulations: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_1682 USA AI Regulations: https://www.bakermckenzie.com/-/media/files/people/chae-yoon/rail-us-ai-regulation-guide.pdf Questions? Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/…
Can AI lead our country? In this episode, we explore how AI is helping politicians getting elected, create policies and make our governments more efficient. References The AI Economist:Improving Equality and Productivity with AI-Driven Tax Policies https://arxiv.org/pdf/2004.13332.pdf Examples of data-driven policies https://www.liberalforum.eu/wp-content/uploads/2019/11/PUBLICATION_AI-in-e-governance.pdf Microsoft Report on AI and the public sector https://info.microsoft.com/rs/157-GQE-382/images/EN-CNTNT-eBook-artificial-SRGCM3835.pdf Cases of AI Politicians https://en.wikipedia.org/wiki/Virtual_politician How AI is perceived in policy making? https://www.weforum.org/agenda/2019/03/a-surprising-number-of-people-trust-ai-to-make-better-policy-decisions-than-politicians AI Policy Making by EU https://ec.europa.eu/jrc/communities/sites/jrccties/files/06_berg.pdf Questions? Adrian Spataru Twitter: https://twitter.com/adrian_spataru Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/…
What are we eating today? A questions which we ask our self everyday. What if AI can help us answer this questions. We will explore cooking robots, nutrition detection and more. References Samsung Robot Chef - https://www.techradar.com/news/samsungs-bot-chef-made-me-a-salad-at-ces-2020-and-i-ate-it Towards Automatic Nutritional Understanding of Generic Food - https://arxiv.org/abs/2103.03375 Formation of Social Ties Influences Food Choice - https://arxiv.org/abs/2102.08755 Uncovering the nutritional landscape of food - https://arxiv.org/abs/1408.3600 Questions? Adrian Spataru Twitter: https://twitter.com/adrian_spataru Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/…
AI is a just a tool. It can be used for good or evil. Today, we will talk about the later and the different ways criminals are using AI for profit. References https://www.europol.europa.eu/sites/default/files/documents/malicious_uses_and_abuses_of_artificial_intelligence_europol.pdf https://crimesciencejournal.biomedcentral.com/track/pdf/10.1186/s40163-020-00123-8.pdf Questions? Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/…
From designing clothes to selling them online. We talk how AI is currently changing the Fashion Industry & the ethical implications. Adrian Spataru Linkedin: https://www.linkedin.com/in/spataru/ Bohdan Andrusyak Linkedin: https://www.linkedin.com/in/bandrusyak/ References Startups https://www.reactivereality.com/ https://www.detego.com/ https://datagrid.co.jp/en/ www.holition.com www.intelistyle.com www.snap.vision www.genostyle.com https://www.stitchfix.com/ https://www.zalando.at/ Papers https://arxiv.org/pdf/2102.03503.pdf https://arxiv.org/pdf/2102.11263.pdf https://arxiv.org/pdf/2011.09663v1.pdf https://arxiv.org/pdf/2008.11662v2.pdf https://arxiv.org/pdf/2003.13988v2.pdf https://arxiv.org/pdf/2102.04727v1.pdf…
References Procrastinating Students: https://arxiv.org/abs/2102.00089 Evaluating Teachers: https://arxiv.org/abs/2012.01633 Video Summarization of online classes: https://arxiv.org/abs/2101.06328 Knowledge tracing and performance prediction https://arxiv.org/abs/2012.12218 Improving performance of students: https://arxiv.org/abs/2012.01187 Do online courses provide good education https://arxiv.org/abs/2007.06994 Gamification and Education: https://arxiv.org/abs/2008.05473 Our Data Science Course: https://www.mlgraz.at/course…
#References https://strykerlabs.io/ What AI can do for Football, and What Football can do for AI - Liverpool Research (enough for this podcast..quite dense) https://arxiv.org/pdf/2011.09192v1.pdf Evaluating Soccer Player: from Live Camera to Deep Reinforcement Learning https://arxiv.org/abs/2101.05388v1 TrackNet: A Deep Learning Network for Tracking High-speed and Tiny Objects in Sports Applications https://arxiv.org/abs/1907.03698v1 SoccerNet-v2 : A Dataset and Benchmarks for Holistic Understanding ofBroadcast Soccer Videos https://arxiv.org/pdf/2011.13367v1.pdf https://techcrunch.com/2021/01/06/veo-raises-25m-for-ai-based-cameras-that-record-and-analyze-football-and-other-team-sports/ https://www.stancebeam.com/ https://edisn.ai/ https://www.fullvenue.ai/ https://iqoniq.com/ #Social Media Adrian Spataru - https://www.linkedin.com/in/spataru/ Bohdan Andrusyak - https://www.linkedin.com/in/bandrusyak/…
Adrian's Linkedin: https://www.linkedin.com/in/spataru/ Bohdan's Linkedin: https://www.linkedin.com/in/bandrusyak References: https://heartofnoise.com/products/galaxynth/ https://nsynthsuper.withgoogle.com/ https://ailabs.tw/human-interaction/compound-word-transformer-generate-pop-piano-music-of-full-song-length/ https://ailabs.tw/human-interaction/guitar-transformer-and-jazz-transformer/ https://openai.com/blog/jukebox/ https://magenta.tensorflow.org/studio https://magenta.tensorflow.org/onsets-frames https://magenta.tensorflow.org/music-vae https://magenta.tensorflow.org/lofi-player https://magenta.tensorflow.org/transcultural https://magenta.tensorflow.org/tone-transfer https://www.aiva.ai/ https://www.ampermusic.com/ https://soundraw.io/ https://moises.ai/ https://www.musicbusinessworldwide.com/spotify-just-invented-ai-technology-that-will-police-songwriter-plagiarism/ https://cordis.europa.eu/article/id/421438-ai-composers-create-music-for-video-games https://www.yamaha.com/en/about/ai/dear_glenn/…
References The AI of Alien Isolation: https://www.youtube.com/watch?v=Nt1XmiDwxhY AlphaGo: https://deepmind.com/research/case-studies/alphago-the-story-so-far AlphaMu/AlphaZero Paper: https://arxiv.org/abs/1712.01815 OpenAI Hide & Seek: https://openai.com/blog/emergent-tool-use/ Game Balancing Software: https://machinations.io/ Robust Motion In-betweening: https://static-wordpress.akamaized.net/montreal.ubisoft.com/wp-content/uploads/2020/07/09155337/RobustMotionInbetweening.pdf Deep Reinforcement Learning for Navigation in AAA Video Games: https://montreal.ubisoft.com/en/deep-reinforcement-learning-for-navigation-in-aaa-video-games/…
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