Welcome to the Infotagion podcast, the vaccine to disinformation. Hosted by Damian Collins MP, co-founder of Infotagion and former chair of the House Of Commons select committee for Digital Culture, Media, and Sport.
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The official podcast for The Institute Of Rethinking.
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Fixing up housing policy - from research to reality
Jim Dunn and Cynthia Belaskie, CHEC - Canadian Housing Evidence Collaborative
Housing policy is a mess in Canada. Here's how to fix it: Take all the best housing research, crunch the numbers, and translate that research into reality. This conversation is for researchers, students, and everyone who wants to make housing more affordable for more people. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Listen as they talk to experts and explore data-based solutions to our housing cris ...
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SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers
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SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffre…
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Resy’s Hannah Kelly on building community and connection
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20:14
The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [0…
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Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation
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Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Episode Transcript Please note, this transcript may c…
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Reuters and SAS on trusting the brand and publisher relationship
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21:01
Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution. Episode Transcript Please note, this transcript may contain minor inconsistencies …
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United Airlines’ Mike Petrella on personalizing the in-flight experience
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21:10
United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the cu…
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Wayfair’s Kara O’Brien on unifying the in-store and digital shopping experience
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15:42
Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of Th…
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CVS Media Exchange’s Parbinder Dhariwal on the next phase of the retail-media revolution
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Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00…
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Stagwell’s Mark Penn on polling, politics and media
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Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.…
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"After a hospital stay, the senior would be evicted" - Sarah Canham
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Dr. Sarah Canham is an Associate Professor in the College of Social Work at The University of Utah, and an Adjunct Professor in Simon Fraser University’s Department of Gerontology. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative (CHEC). Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing?…
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Julia Christensen - "Where's the communal freezer that stores country food?"
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42:22
Julia Christensen is Associate Professor in Geography and Planning at Queen's University. She’s the Canada Research Chair in Northern Governance and Public Policy. Her research project, At Home in the North: New Partners in Northern Housing and Homes is under the umbrella of CHEC. Jim Dunn is the Director of the Canadian Housing Evidence Collaborat…
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Jim Dunn - "Out of the problem space and into the solution space"
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47:20
Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Dr. Damian Collins is a Professor of Human Geography at the University of Alberta. He is the Director of the Community Housing Canada Research Partnership, which sits within the Collaborative Housing Research Network. Cynthia Belaskie is a managing director at McMaster Univers…
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Damian Collins - "What motivates me is the human right to housing"
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35:21
Dr. Damian Collins is a Professor of Human Geography at the University of Alberta. He is the Director of the Community Housing Canada Research Partnership, which sits within the Collaborative Housing Research Network. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster Univers…
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Dr. Catherine Leviten-Reid: We regulate childcare and LTC, why not housing?
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41:30
Dr. Catherine Leviten-Reid is an Associate Professor in the MBA in the Community Economic Development program at Cape Breton University. She is a CHEC Node leader researching the effects of different types of affordable housing on vulnerable populations. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a …
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Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
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Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian Fowler. [00:01:05] Ily…
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Alexandra Flynn: housing and justice are completely intertwined
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27:45
Alexandra Flynn an Assistant Professor at UBC's Allard School of Law. She is the principal investigator of CHEC’s Balanced Supply of Housing Node. She is the Director of the Housing Research Collaborative, which comprises CMHC and SSHRC-funded projects focused on Canada’s housing crisis. Read more about her research. Jim Dunn is the Director of the…
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Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age
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Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And w…
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e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports
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Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [0…
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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
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ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode Transcript Please note, this transcript may contain mi…
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
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27:42
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode Transcript Please note, this transcript may contain minor inconsistencies com…
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Intuit’s Dave Raggio on creating a media network for small businesses
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18:33
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilys…
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Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
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Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian[00:00:01] Illyse: And I'm Ilyse Liff…
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NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
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19:45
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of…
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Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
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Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Li…
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Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars
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Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Seaso…
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How MLS plans to capitalize on 2026 World Cup fever
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19:33
Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode …
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CMO Laura Jones on the final frontier of Instacart’s retail media ambitions
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Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode Transcript Please note, th…
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BBDO on why marketing needs humor
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BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffreing. D…
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On chocolate and politics: What CPG brands and political campaigns have in common
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24:52
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing po…
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AARP on combatting ageism in marketing
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Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing. DAMIAN…
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Booking.com’s Arjan Dijk on how brands can’t ignore sports if they want to be part of the zeitgeist
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Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to th…
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Moderna’s Kate Cronin on turning a pandemic hero into an everyday hero
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19:54
Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to t…
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White Castle on maintaining itself as a pop culture icon
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18:05
As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon. Episode Transcript Please note, this transcript may cont…
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Hilton’s Mark Weinstein on driving loyalty and inspiring wanderlust
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19:43
Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian F…
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Tubi’s Nicole Parlapiano on sustaining growth after virality
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The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian F…
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Justin Lewis says we need to look at everything
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Read the City of Hamilton’s Housing Sustainability and Investment Roadmap. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing? Subscribe, rate, review, and share. Learn more about fixing Canadian housing policy at: chec_ccrl.ca | Safe, aff…
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Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
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Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing.…
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The 15% solution - Heather Tremain and Options for Homes
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35:30
Learn more about Options for Homes. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing? Subscribe, rate, review, and share. Learn more about fixing Canadian housing policy at: chec_ccrl.ca | Safe, affordable, and appropriate housing for al…
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State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
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State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damien Fowler. And Ilyse Liffreing: (00:02) I'm EIS Lfr.…
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Even the big banks say we need more affordable housing
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Here’s a link to Rebecca Young's report: Canadian Housing Affordability Hurts | Post (scotiabank.com) She also released a report on seniors and aging at home: Rethinking Retirement in an Age of Longevity | Post (scotiabank.com) Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMast…
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Why land should be communal property
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36:06
Learn more about the innovative thinking that comes out of Alastair Parvin's Open Systems lab. This season of Fixing up housing policy - From Research to Reality is all about concrete research-based solutions to the housing crisis. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at Mc…
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Leilani Farha on housing as a human right
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34:42
Leilani Farha is the Global Director of The Shift, a nonprofit that focuses on the human right to housing. Between 2014 and 2020, she was the United Nations special rapporteur on adequate housing. Leilani shares her ideas on financialization, the right to housing, and homelessness. Jim Dunn is the Director of the Canadian Housing Evidence Collabora…
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NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
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The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damian Fowler. Ilyse Liffreing: (00:02) And I'm Ilyse Liffreing. And Damian Fowler: …
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Hosts Jim Dunn and Cynthia Belaskie are back. This season features big thinkers sharing their visionary ideas on how to fix our housing crisis. First episode is dropping Wednesday!Von Jim Dunn and Cynthia Belaskie
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Zillow’s Beverly Jackson on bringing real estate marketing closer to home
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Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffre…
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VML CEO Jon Cook wants more creativity while advertising on streaming platforms
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VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Ilyse: (00:01) I'm Ilyse Liffreing. And Damian: (00:02) I'm Da…
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Francesca’s Traci Graziani on merging in-person experiences with digital
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Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowle…
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LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
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Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive.Von Ilyse Liffreing, Damian Fowler, Tony Marlow
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Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
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19:34
Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy.Von Michelle Peterson, Ilyse Liffreing, Damian Fowler
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Lenovo CMO Emily Ketchen on delivering tech with diversity
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Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers.Von Ilyse Liffreing, Damian Fowler, Emily Ketchen
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VaynerX CMO Andrea Sullivan on moving at the speed of culture
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VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vaynerchuk.Von Damian Fowler, Ilyse Liffreing, Andrea Sullivan
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