show episodes
 
The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
  continue reading
 
Artwork

1
Fixing up housing policy - from research to reality

Jim Dunn and Cynthia Belaskie, CHEC - Canadian Housing Evidence Collaborative

Unsubscribe
Unsubscribe
Monatlich
 
Housing policy is a mess in Canada. Here's how to fix it: Take all the best housing research, crunch the numbers, and translate that research into reality. This conversation is for researchers, students, and everyone who wants to make housing more affordable for more people. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Listen as they talk to experts and explore data-based solutions to our housing cris ...
  continue reading
 
Loading …
show series
 
SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffre…
  continue reading
 
The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [0…
  continue reading
 
Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she’s thinking about riding the retail media wave. Episode Transcript Please note, this transcript may c…
  continue reading
 
Josef Najm, director of programmatic and partnerships at Thomson Reuters, and Mibbie Plouvier, head of global programmatic strategy at SAS, join The Current Podcast to describe how their partnership has evolved and how trust plays an important part in that evolution. Episode Transcript Please note, this transcript may contain minor inconsistencies …
  continue reading
 
United recently launched Kinective Media, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the cu…
  continue reading
 
Wayfair Head of Brand Marketing Kara O’Brien joins The Current Podcast to discuss blending the in-store and digital shopping experience. Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian [00:00:00] Ilyse: I'm Ilyse Liffreing [00:00:02] Ilyse: And welcome to this edition of Th…
  continue reading
 
Parbinder Dhariwal, VP and GM of CVS Media Exchange, discusses CVS’s self-service advertising offering and the future of DEI initiatives in retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] Damian: I'm Damian Fowler. [00:00…
  continue reading
 
Mark Penn, the chairman and CEO of Stagwell Inc., reflects on his extraordinary career, driven by his passion for politics and marketing, and offers insights on why this is a good year for marketers. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler.…
  continue reading
 
Dr. Sarah Canham is an Associate Professor in the College of Social Work at The University of Utah, and an Adjunct Professor in Simon Fraser University’s Department of Gerontology. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative (CHEC). Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing?…
  continue reading
 
Julia Christensen is Associate Professor in Geography and Planning at Queen's University. She’s the Canada Research Chair in Northern Governance and Public Policy. Her research project, At Home in the North: New Partners in Northern Housing and Homes is under the umbrella of CHEC. Jim Dunn is the Director of the Canadian Housing Evidence Collaborat…
  continue reading
 
Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Dr. Damian Collins is a Professor of Human Geography at the University of Alberta. He is the Director of the Community Housing Canada Research Partnership, which sits within the Collaborative Housing Research Network. Cynthia Belaskie is a managing director at McMaster Univers…
  continue reading
 
Dr. Damian Collins is a Professor of Human Geography at the University of Alberta. He is the Director of the Community Housing Canada Research Partnership, which sits within the Collaborative Housing Research Network. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster Univers…
  continue reading
 
Dr. Catherine Leviten-Reid is an Associate Professor in the MBA in the Community Economic Development program at Cape Breton University. She is a CHEC Node leader researching the effects of different types of affordable housing on vulnerable populations. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a …
  continue reading
 
Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:59] Damian: I'm [00:01:00] Damian ​Fowler. [00:01:05] Ily…
  continue reading
 
Alexandra Flynn an Assistant Professor at UBC's Allard School of Law. She is the principal investigator of CHEC’s Balanced Supply of Housing Node. She is the Director of the Housing Research Collaborative, which comprises CMHC and SSHRC-funded projects focused on Canada’s housing crisis. Read more about her research. Jim Dunn is the Director of the…
  continue reading
 
Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damien Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And w…
  continue reading
 
Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [0…
  continue reading
 
ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.” Episode Transcript Please note, this transcript may contain mi…
  continue reading
 
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers. Episode Transcript Please note, this transcript may contain minor inconsistencies com…
  continue reading
 
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilys…
  continue reading
 
Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian[00:00:01] Illyse: And I'm Ilyse Liff…
  continue reading
 
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm damian Fowler. [00:00:01] Ilyse: And I'm Eileen Sliffering. [00:00:02] Damian: Welcome to this edition of…
  continue reading
 
Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. And Ilyse: I'm Ilyse Li…
  continue reading
 
Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler. [00:00:01] Ilyse: And I'm Ilyse Liffreing. [00:00:02] Damian: And welcome to Seaso…
  continue reading
 
Major League Soccer’s VP of Brand Marketing, Jesse Perl, joins The Current Podcast to discuss how young people are growing more interested in soccer, the league’s deal with Apple TV+, and the importance of building local support for MLS teams. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode …
  continue reading
 
Now firmly entrenched in Americans’ shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company’s tie-ups with Peacock and Roku and how she’s reaching shoppers by framing them as the COOs of their households. Episode Transcript Please note, th…
  continue reading
 
BBDO created the iconic Snickers “You’re Not You When You’re Hungry” campaign. The agency’s President and CEO, Andrew Robertson, breaks down the power of humor. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffreing. D…
  continue reading
 
As the presidential race picks up momentum, The Current Podcast explores what a political campaigner and a CPG brand marketer can learn from each other. Kyle Yadon-Smith, (the head of digital for the National Republican Senatorial Committee), and Vinny Rinaldi, (the head of media and analytics for The Hershey Company), get candid about marketing po…
  continue reading
 
Barbara Shipley, senior VP of brand integration at AARP, discusses on The Current Podcast the risk of perpetuating myths associated with older generations. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing. DAMIAN…
  continue reading
 
Booking.com’s Chief Marketing Officer, Arjan Dijk, joins The Current Podcast to touch on the post-pandemic travel boom and how data supports the company’s omnichannel strategy, saying that 30 percent of his marketing team are “hardcore data scientists.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to th…
  continue reading
 
Fresh off pandemic fame, Moderna wants consumers to know how it’s applying mRNA technology to reimagine health and wellness. Among other strategies, the company is leaning into sports and music to reach consumers when they’re likely to be most receptive. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to t…
  continue reading
 
As a 102-year-old brand, White Castle has become a niche part of culture, from the “Harold & Kumar Go to White Castle” movie to people getting married at the restaurant. Jamie Richardson, VP of marketing and public relations, discusses maintaining the White Castle brand as a pop culture icon. Episode Transcript Please note, this transcript may cont…
  continue reading
 
Weinstein shares why data and technology are crucial to Hilton’s customers’ experience, the creative philosophy for the hotel’s recent campaign with Paris Hilton, and marketing against home-sharing companies. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian F…
  continue reading
 
The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand past its “teenage-acne phase.” Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian F…
  continue reading
 
Read the City of Hamilton’s Housing Sustainability and Investment Roadmap. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing? Subscribe, rate, review, and share. Learn more about fixing Canadian housing policy at: chec_ccrl.ca | Safe, aff…
  continue reading
 
Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. DAMIAN (00:01): I'm Damian Fowler. ILYSE (00:02): And I'm Ilyse Liffreing.…
  continue reading
 
Learn more about Options for Homes. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMaster University. Like what you're hearing? Subscribe, rate, review, and share. Learn more about fixing Canadian housing policy at: chec_ccrl.ca | Safe, affordable, and appropriate housing for al…
  continue reading
 
State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damien Fowler. And Ilyse Liffreing: (00:02) I'm EIS Lfr.…
  continue reading
 
Here’s a link to Rebecca Young's report: Canadian Housing Affordability Hurts | Post (scotiabank.com) She also released a report on seniors and aging at home: Rethinking Retirement in an Age of Longevity | Post (scotiabank.com) Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at McMast…
  continue reading
 
Learn more about the innovative thinking that comes out of Alastair Parvin's Open Systems lab. This season of Fixing up housing policy - From Research to Reality is all about concrete research-based solutions to the housing crisis. Jim Dunn is the Director of the Canadian Housing Evidence Collaborative. Cynthia Belaskie is a managing director at Mc…
  continue reading
 
Leilani Farha is the Global Director of The Shift, a nonprofit that focuses on the human right to housing. Between 2014 and 2020, she was the United Nations special rapporteur on adequate housing. Leilani shares her ideas on financialization, the right to housing, and homelessness. Jim Dunn is the Director of the Canadian Housing Evidence Collabora…
  continue reading
 
The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler: (00:01) I'm Damian Fowler. Ilyse Liffreing: (00:02) And I'm Ilyse Liffreing. And Damian Fowler: …
  continue reading
 
Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian: (00:01) I'm Damian Fowler. Ilyse: (00:02) And I'm Ilyse Liffre…
  continue reading
 
VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode Transcript Please note, this transcript may contain minor inconsistencies compared to the episode audio. Ilyse: (00:01) I'm Ilyse Liffreing. And Damian: (00:02) I'm Da…
  continue reading
 
Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Episode Transcript Francesca's, Traci Graziani Please note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowle…
  continue reading
 
Loading …

Kurzanleitung