برعاية العتبة الحسينية المقدسة
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Your Voice is a platform created by Aapka Times for youngsters to show their talent to the world. YV provides space to the aspiring poets,storytellers and other artists to show their talent through its Events. YV also aims to produce vernacular digital content and already producing content in English,Hindi,Urdu, Bangla, Bhojpuri and Malayalam. For Advertisement and Brand Collaboration Reach to us at || yourvoiceat@gmail.com || You too can share your poetry with us on our Facebook & Instagram ...
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This is your chance to BrandUp, with Anne D Ferguson, brand voice and messaging strategist. This podcast is for female founders (especially of the neurodiverse variety) whose growing businesses are just waiting to take off with the help of a consciously curated, unique brand voice. Listen for conversations about branding more broadly, brand voice specifically, case studies from Anne's own happy clients, and the occasional carefully selected expert guest, because we learn so much more when we ...
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
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26:30
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
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29:59
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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29:45
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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020: Triumphs and Trials of an ADHD-Fuelled Entrepreneur: Learnings from a Bumpy Year in Business and Life
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2023 was both a beast, and the best, of years. Sometimes the most valuable lessons and strategies for business success and personal growth come from uncomfortable learnings. That was certainly true for 2023. To mark the end of the year, and the close of this second season of The BrandUp Podcast, I’m trying something new: a personal roundup of what …
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019: Branding DEI with a Difference, featuring Sara Kedge
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Meet Sara Kedge – a Diversity, Equity and Inclusion consultant and neurodiversity coach to leaders across the UK and beyond. Sara’s voice stands out in a crowded industry – as much as her bright teal hair stands out in a crowd! DEI transformation can often feel heavy and hard, Sara brings play and joy. Most of all, she creates bespoke solutions for…
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018: Amplifying Diverse Voices: Dani Wallace's Mission of Inclusive Empowerment
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52:03
Ready to be inspired? This week you’ll meet Dani Wallace, public speaker, entertainer, and the powerhouse behind 'I Am The Queen Bee' and the 'Fly Anyway Foundation.' Dani is a force of nature, and someone whose gift lies in helping all people take up space and tell their stories. In this episode we talk about: Inclusive Excellence: Discover how Da…
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017: Pitch with confidence with Adela Hussain
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Media coverage is (generally) good for business. But how to get good coverage in a noisy news world? Adela Hussain believes that every story you pitch is a service – a gift to deadline-driven journalists who always need a fresh perspective. Adela knows first-hand what media coverage can do to grow a brand. Former transformational management consult…
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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016: How to evolve your brand out loud with Ebonie Allard
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What happens when you’re known online for one specialism, but want to change your work completely? Today’s guest shares how she did just that – more than once. Ebonie Allard is an artist, and a Master Coach who works with Multiple Brain Integration Technique with a special interest in neurodivergence. She’s a certified Human Design specialist and a…
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015: This makes marketing easier with Karin McGivern
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Karin McGivern is the epitome of the get-it-done entrepreneur. She’s a firm and opinionated presence in an industry traditionally dominated by men – and she’s not apologising for it. Her evolution from not ruffling feathers, to taking a strong stance and speaking up for her clients is one that took courage, clarity and conviction. On this week’s ep…
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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014: Branding Unmasked with G Sabini-Roberts
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You’re in for a treat this week. My guest G Sabini-Roberts is a brand designer, writer, trainer, speaker, activist and agender creative rockstar. Their unique and lightning-fast visual brand work is unlike anything I’ve ever experienced. And it keeps me coming back for more. This episode is especially delicious for neurodivergent friends who live w…
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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013: What brand allyship looks like with Aby Hawker
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Is your brand inclusive? Do you showcase your allyship with marginalised communities? Today’s guest, Aby Hawker, is here to help us do just that. A few years ago Aby founded TransmissionPR, a communications consultancy for brands, individuals and organisations committed to supporting the trans community. Aby features, elevates and advocates for peo…
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012: Do you control social or does it control you? With Rubbi Bhogal-Wood
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If you’ve ever glanced up from your phone, startled at how much time has passed and wondered why you’re feeling crummy, today’s episode is for you. My guest Rubbi Bhogal-Wood is a social media consultant, trainer and TEDx speaker who is on a mission to reinvent our relationship with social media. You’ll hear her passion and urging for us all to thi…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
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39:25
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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011: When words unite, with Sarah Sproule
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What if you could save time and energy while making marketing easier and more powerful? In this episode you’ll learn how one business owner in Ireland learned to do just that. Sarah Sproule helps caring adults talk to the kid(s) in their care about sensitive subjects like puberty, bodies, consent and more. It can be touchy stuff, and it’s critical …
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010: Grow your business with curiosity, with Katie Tucker
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Do you really know what your clients want, or are you assuming? Our guest today is Katie Tucker, author of the newly released market research book for small business called Do Penguins Eat Peaches? Katie’s brilliant writing and practical tips make a dry subject feel interesting and manageable – a great plus for ADHD and other neurodivergent entrepr…
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009: Language is a force for good, with Ashanti Bentil-Dhue
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Are you distracted by marketing that keeps you busy, but doesn't lead you to the money? Ashanti Bentil-Dhue isn’t. Instead, she’s building a legacy of lasting change with Good Soil Leaders, a business she built on her skills and unique delivery of diversity, equity and inclusion work. Her methodology and language focus on bringing people closer ins…
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
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38:31
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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008: Value beats people pleasing every time - with Helen Perry
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We’re BACK! Welcome to Season two of the BrandUp Podcast, where we talk all things brand, brains and voice. Today’s guest is Helen Perry, a marketing expert who helps creative people market their thing online. Helen is brilliant at helping people get the word out with smart, fad-free marketing that works. In this episode we talk about: How hard it …
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WELCOME BACK to The BrandUp Podcast, a show for neurodivergent founders and their friends who feel overwhelmed by marketing and know there is a better way. In this new series you’ll hear cracking conversations with experts who’ve stepped away from the shoulds and musts to craft marketing that works for their brains AND grows their business. You’ll …
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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22:56
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Welcome to Season Two of The BrandUp podcast! This brand new series is packed with useful information about how to market and grow your business. All without drowning in the overwhelming marketing advice that works for some people – but not for your neurodivergent brain. If you’re looking to grow your brand and your business in a way that makes you…
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Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
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34:54
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
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34:50
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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Why Brands Should Be Their Own Influencers: Full Disclosure with Lola Oritz of Smart Cookie Media
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30:56
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven mark…
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Exploring the Latest Trends in Influencer Marketing: Insights from Jessy Grossman
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37:38
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and tran…
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The How-Tos of Multicultural Marketing with Gregory Curtis of Arecibo
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38:02
Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing. Delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and the signi…
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Fostering Authentic Influencer-Brand Partnerships with Michelle Silverblatt of Vagaro
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32:05
Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand …
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Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
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35:44
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as…
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The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
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38:11
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing cam…
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We Love Navigating the Challenges of Running a Creative Business with Colleen Stauffer of Creative Juice
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36:58
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colle…
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The Future of Influencer Marketing: Moving Towards Performance Measurement and ROI with Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH
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21:10
Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching…
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From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
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35:12
Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influ…
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The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis, CEO and Founder at THE FIFTH Group
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40:05
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digit…
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Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie, Director General at Influencer Marketing Trade Body
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34:02
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator…
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Exploring the Evolving Landscape of Influencer Marketing with Aaron King, VP of Influencer Growth and Innovation at R&C PMK
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34:51
Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, an…
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Welcome to IMpulse: The Influencer Marketing Podcast. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire. Keep up with the latest trends and heed the advice of some of the leading figures in the industry. Make su…
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In this episode: Being filter conscious. What’s driving your choices? The impact of internalising. Generative factors. Did you know that internalised feelings can not only affect your speech but also the individual words your choose to use? Anne walks through three main internal feelings, Trauma, Fear, and Shoulds to explain how each one of these f…
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In this episode: Be brand mindful. Branding Up. Discovering your brand values. Continuing development. Anne brings more great analogies to help illustrate and clarify the difference between understanding why you need to find your brand voice and knowing where it can take your business. She sympathises that the process can be complex, sharing the di…
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In this episode: Brand language - how you use words. Why words matter and what they can do. Relaxing your audience and breaking the rules. Building a community. To help emphasise the importance of brand language, Anne goes back to basics. She explains that how words are used and how we string them together can significantly impact the success of a …
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003: You Are Not Your Brand
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In this episode: Setting boundaries with your brand. Being relevant. Creating space to get creative. It’s time to stop taking things so personally when it comes to your brand. Anne discusses the importance of separating yourself from your brand and setting boundaries. She looks at the correlation between knowing your brand voice and understanding w…
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002: Insides Matching Outsides
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In this episode: Brand voice disconnect The concept of cognitive dissonance Closing the gap Anne delves into brand voice disconnect, looking at how and why it can make audiences uncomfortable and less likely to trust your business. Researching the medical version for this type of mental conflict, cognitive dissonance, Anne breaks down why this disc…
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Episode 1: Nice to meet you In this episode: Brand voice – what the heck is it? Why brand voice is so important to your business. What to expect from the BrandUp podcast. Who is Anne D Ferguson anyway? Anne explains what brand voice is and why it’s vital to pay it close attention if you want your business to grow and be as successful as it can. Fro…
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Your brand voice is the best foundation you can build your whole business on. Meet your host ,Anne D Ferguson, brand voice and messaging strategist, and ADHD-fuelled entrepreneur. Female business founders assemble - neurodiverse or not - and join Anne for a branding journey like no other. Listen, learn, and start mindfully crafting your own brand v…
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Your Voice is a platform created by Aapka Times for youngsters to show their talent to the world. YV provides space to the aspiring poets,storytellers and other artists to show their talent through its Events. You too can share your poetry with us on our Facebook & Instagram handles || @YourVoiceAt ||To get your podcast featured at YourVoice, you m…
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Your Voice is a platform created by Aapka Times for youngsters to show their talent to the world. YV provides space to the aspiring poets,storytellers and other artists to show their talent through its Events. You too can share your poetry with us on our Facebook & Instagram handles || @YourVoiceAt ||To get your podcast featured at YourVoice, you m…
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Your Voice is a platform created by Aapka Times for youngsters to show their talent to the world. YV provides space to the aspiring poets,storytellers and other artists to show their talent through its Events. You too can share your poetry with us on our Facebook & Instagram handles || @YourVoiceAt ||To get your podcast featured at YourVoice, you m…
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