013: What brand allyship looks like with Aby Hawker

The BrandUp Podcast

Is your brand inclusive? Do you showcase your allyship with marginalised communities?

Today’s guest, Aby Hawker, is here to help us do just that. A few years ago Aby founded TransmissionPR, a communications consultancy for brands, individuals and organisations committed to supporting the trans community.

Aby features, elevates and advocates for people in the trans community through her work as a communications consultant, trainer and ally. She’s seen brands demonstrate beautiful allyship and has watched as others get it badly wrong – to the detriment of the trans community.

In this episode, you’ll hear:

• How aligning inclusivity with brand values will help you make good decisions for your business and community;

• Why the fear of getting it wrong stops so many people from making a positive difference;

• What brands should remember when considering partnering with a transgender person;

• Why you’re not actually inclusive if you’re being selective; and

• How brands tiny and mighty can be more inclusive.

Aby also shares some fantastic resources and introduces us to creators whose work is brilliant to follow and share.

Here are the names of people and organisations Aby mentioned during our chat: https://notaphase.org/, Just Another Beautiful Family, Max Siegel, thenonbionaryparent, Ben Pechey, Dani St James, How to Be a Girl, Pink News, Queer AF

If you’d like to reach out to Aby for support with your communications or support around inclusion of trans communities in your work, you can find her here: https://transmissionpr.com/.