Game Scoop! podcast

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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

vor 10 Tagen16:31

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What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

Game Scoop!

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Veteran games industry host Daemon Hatfield and the IGN crew break down the biggest gaming news of the week, dive into retro gaming nostalgia, and challenge each other—and the audience—with trivia that puts even hardcore gamers to the test. Whether you're a longtime fan or a new listener, Game Scoop! is one of the longest-running and most beloved video game podcasts, delivering expert insights, lively debates, and endless gaming fun. Game Scoop is a part of Geek Media podcast network, an IGN Entertainment Brand. Visit Geek.com for more information.

718 Episoden

#Tech #Apple #IGN #Microsoft #Nintendo #Scoop #Sony #Video #News #Video Games #Lifestyle #Games and Gambling #Games

Game Scoop!

29,881 subscribers

updated vor 6 Tagen

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718 Episoden

#Tech #Apple #IGN #Microsoft #Nintendo #Scoop #Sony #Video #News #Video Games #Lifestyle #Games and Gambling #Games

Alle Folgen

Game Scoop!

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Game Scoop! 821: Are Video Games Still Recession Proof? 1:15:27

vor 6 Tagen1:15:27

1:15:27

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Peer Schneider, Sam Claiborn, and Mark Medina -- are discussing Donkey Kong Bananza, Atari 50, Mafia: The Old Country, Predator: Killer of Killers, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 820: Our Most-Anticipated Fall 2025 Games 1:14:44

vor 15 Tagen1:14:44

1:14:44

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Justin Davis, and Mark Medina -- are discussing Donkey Kong Bananza, Death Stranding 2, Ghost of Yotei, Battlefield 6, Shinobi: Art of Vengeance, The Outer Worlds 2, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 819: This Scoop Is Bananas 1:14:12

vor 22 Tagen1:14:12

1:14:12

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Justin Davis, and Mark Medina -- are discussing Donkey Kong Bananza, Death Stranding 2, Shadow Labyrinth, Tales of the Shire, Sony suing Tencent, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 818: Nintendo Switch 2's First 10/10 1:25:08

vor 5 weeks1:25:08

1:25:08

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, and Nick Limon -- are discussing Donkey Kong Bananza, Clair Obscure: Expedition 33, Death Stranding 2, Tony Hawk 3 + 4, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 817: Well, That Sucks 1:12:18

vor 6 weeks1:12:18

1:12:18

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, and Justin Davis -- are discussing Perfect Dark, Ghost of Yotei, Death Stranding 2, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! : Donkey Kong Bananza: Killer App or Filler Snack? 1:10:02

vor 7 weeks1:10:02

1:10:02

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Samuel Claiborn, Justin Davis, Nick Limon, and Mitchell Saltzman -- are talking about hands-on time with Donkey Kong Bananza, Death Stranding 2, and Capcom haps. And of course, there's Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! Gaiden: Death Stranding 2, DK Bananza, & More 51:00

vor 8 weeks51:00

51:00

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, and Mark Medina -- are talking Death Stranding 2: On the Beach (we've played it!) and Donkey Kong Bananza. And of course, there's Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 815: Let's Check In With the Listeners 1:13:56

vor 9 weeks1:13:56

1:13:56

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Nick Limon, and Justin Davis -- are discussing the next Xbox, E3, Death Stranding, pre-2010 games, GTA 4, Ballerina, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 814: So Is Mario Kart World Worth $80? 1:23:37

vor 10 weeks1:23:37

1:23:37

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Logan Plant, and Justin Davis -- are discussing Nintendo Switch 2, Mario Kart World, Resident Evil 9, the ROG Xbox Ally, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop!: Game of the Year Watch 2025 Continues 49:05

vor 11 weeks49:05

49:05

Welcome to a special IGN Live edition of Game Scoop! Daemon Hatfield is joined by Justin Davis, Sam Claiborn, and Mark Medina in front of a lively audience to talk through the biggest announcements of the week, and to check in on Game of the Year Watch. From breakout hits like Clair Obscur: Expedition 33 and Doom: The Dark Ages to Split Fiction and Blue Prince, we’re tracking the frontrunners in a stacked 2025 release calendar. Plus, we play a chaotic round of “Video Game: Who Am I?” live on stage! Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 813: The Witcher 3 & Cyberpunk Hit Important Milestones 1:10:16

vor 12 weeks1:10:16

1:10:16

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, and Justin Davis -- are discussing The Witcher 3, Cyberpunk 2, Black Panther, The Last of Us, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 812: Real Fans, Uh, Find a Way 1:06:05

vor 13 weeks1:06:05

1:06:05

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, and Mark Medina -- are discussing Borderlands 4, Doom: The Dark Ages, Stellar Blade 2, Monster Train 2, Perfect Dark, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Doom Scoop!: Rippin' & Tearin' 1:06:56

vor 14 weeks1:06:56

1:06:56

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Nick Limon, and Mark Medina -- are discussing Doom: The Dark Ages, Nintendo, Andor, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 810: The Most Excited I’ve Been for GTA Since Vice City 1:13:38

vor 15 weeks1:13:38

1:13:38

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Justin Davis, and Mark Medina -- are discussing Grand Theft Auto 6, Xbox raising prices, Clair Obscure: Expedition 33, Gears of War, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Game Scoop!

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Game Scoop! 809: A Tale of Two RPGs 1:08:16

vor 16 weeks1:08:16

1:08:16

Welcome back to IGN Game Scoop!, the ONLY video game podcast! This week your Omega Cops -- Daemon Hatfield, Sam Claiborn, Justin Davis, and Nick Limon -- are discussing Nintendo Switch 2, Oblivion Remastered, Clair Obscure: Expedition 33, Thunderbolts*, and more. And, of course, they play Video Game 20 Questions. Learn more about your ad choices. Visit megaphone.fm/adchoices…

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