65: Quitting Instagram as a business owner and content creator with Davida Lederle of The Healthy Maven

Medium Well

Today I chat with Davida Lederle, the founder of The Healthy Maven, all about her decision to quit Instagram as a content creator. We recorded this a couple of weeks before the pandemic shut down most of our country, so while the world we live in is quite different now, this episode is full of insight into the question “how could I possibly run a business in 2020 without Instagram?" Davida shares her experience as a blogger and content creator moving off the platform, how it’s impacted her and her business, and more.

In this episode, we discuss:

• How Davida decided to leave Instagram and what impact it’s had on her and her business

• Davida’s takeaways from being off of Instagram for over six months

• How Davida’s business, The Healthy Maven, has shifted since she transitioned off of Instagram

• Davida’s revenue streams, and why Instagram only played a small role

• The challenges Davida faced when moving off of Instagram

• How Davida redefined her metrics

• Her decision to end her podcast, That’s So Maven

• Davida’s advice for people thinking of starting a blog

All the deets:

• Check out Davida’s blog, The Healthy Maven, for tons of wellness and healthy lifestyle content

• Tag me (@saraweinreb) on Instagram with your favorite takeaways from the episode!