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Inhalt bereitgestellt von Emilie Steckenborn. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Emilie Steckenborn oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
Ähnelt Bottled in China: A Wine & Food Podcast
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Wine Storytelling & Branding with Podcaster Lawrence Francis
Manage episode 347311438 series 1402999
Inhalt bereitgestellt von Emilie Steckenborn. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Emilie Steckenborn oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
More goes into wine branding than the average person might assume. Many marketing strategies are selected to entice consumers through deliberate psychology and storytelling.
In today’s episode, we examine the different methods used in wine marketing alongside Lawrence Francis, Wine Podcaster and Consultant, who was recognized in the 2020 Born Digital Awards Best Interview category. As we look at these branding strategies, we will also discuss the pitfalls of wine marketing and the future of wine communication.
Find out more:
Follow his podcast: Interpreting Wine on Itunes, lybsn
Follow the journey on LinkedIn or Instagram @interpretatingwine
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
179 Episoden
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Manage episode 347311438 series 1402999
Inhalt bereitgestellt von Emilie Steckenborn. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Emilie Steckenborn oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
More goes into wine branding than the average person might assume. Many marketing strategies are selected to entice consumers through deliberate psychology and storytelling.
In today’s episode, we examine the different methods used in wine marketing alongside Lawrence Francis, Wine Podcaster and Consultant, who was recognized in the 2020 Born Digital Awards Best Interview category. As we look at these branding strategies, we will also discuss the pitfalls of wine marketing and the future of wine communication.
Find out more:
Follow his podcast: Interpreting Wine on Itunes, lybsn
Follow the journey on LinkedIn or Instagram @interpretatingwine
Since 2016, Bottled in China brings you into the food and drink scene through conversations with the some of the most happening personalities. Hosted by Emilie Steckenborn, the show is your one spot for all things food, beer, wine and spirits from across the world. Connect with us on LinkedIn or Instagram @bottled.in.china
Podcast available on iTunes, Spotify , online or wherever you listen to your episodes!
179 Episoden
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Ähnelt Bottled in China: A Wine & Food Podcast
Gravy shares stories of the changing American South through the foods we eat. Gravy showcases a South that is constantly evolving, accommodating new immigrants, adopting new traditions, and lovingly maintaining old ones. It uses food as a means to explore all of that, to dig into lesser-known corners of the region, complicate stereotypes, document new dynamics, and give voice to the unsung folk who grow, cook, and serve our daily meals.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
Early in his career, the renaissance man, Premium Pete pioneered the podcasting industry as co-host of the iconic hip-hop program, The Combat Jack Show. In addition to producing podcasts for several major brands such as State Farm & HBO. Premium Pete created his own outlet with The Premium Pete Show. Having a respected voice and being an influential entrepreneur, it only made sense for the goodfella to provide a platform for his guests to tell their stories. Internets! The Premium Pete Show ...
…
continue reading
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by AFAR is your ticket to the world, no passport required. Find more inspiration at afar.com/traveltales.
…
continue reading
WNYC, New York Public Radio, brings you Soundcheck, the arts and culture program hosted by John Schaefer, who engages guests and listeners in lively, inquisitive conversations with established and rising figures in New York City's creative arts scene. Guests come from all disciplines, including pop, indie rock, jazz, urban, world and classical music, technology, cultural affairs, TV and film. Recent episodes have included features on Michael Jackson,Crosby Stills & Nash, the Assad Brothers, ...
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. An all-new season of the investigative podcast Missing Pages premieres ...
…
continue reading
A weekly comic book podcast by fans for fans. Reviews, discussions, news, contests and more.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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