“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talking about: ➖ Deciding on key client rules and boundaries that your clients must adhere to ➖ How to communicate boundaries so that you feel good (instead of rude and uncompassionate) ➖ Why your systems are the key to setting and keeping clear client boundaries ➖ 3 things your clients NEED to know from you to be the best client possible When you have clear boundaries nailed down – your whole business and life will transform. You’ll have more time, mental capacity and space to grow your business. Did you know you can watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked-Out Wellness Expert. In this (FREE!) 15 minute training, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business ➖ The role of raw data and statistics in moving through self-doubt ➖ How to find power in the tendency we all have to compare ourselves ➖ The massive opportunity that exists for you right now that’s right under your nose You’re only ever a few strategies and upgrades away from changing millions of lives. But if you’re doubting yourself (or this truth)... then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some of the common challenges I see wellness experts face – including: The role of scarcity and urgency in supporting your prospect to make a decision How to make conversations about money and investment in your expertise really supportive and comfortable And how to help you prospect make better decisions for themselves – INCLUDING when they tell you they’d like to discuss it with a partner. This is such a practical, helpful episode that will ultimately make you better at selling your expertise and therefore able to change more lives, including your own! You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including: ➖ Why volume doesn’t correlate with value ➖ How to create a safe and emotionally connected space in which your client can realise change ➖ The importance of mastering the psychology of habit change as well as your expertise ➖ Why people want to pay you for help to implement (not give them more information) ➖ The thing every single client wants from you those most wellness experts are skipping If you’re bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don’t seem to be attracting paying clients… then this episode is for you. Your inner critic tells you that you need more qualifications… but this episode reveals what you really need. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)…

Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing money ➖ Find the right balance between mindset work and understanding business strategy ➖ Why you never need to convince anyone to buy from you again ➖ Why, when you audience see your unshakable commitment, they’ll follow you anywhere All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both personal storytelling and sharing the journey your clients go on ➖ Exactly how to frame the story through 5 key parts ➖ How these stories stir up action and create empathy and trust ➖ Why personal storytelling saw my client book 3 clients in 24 hours ➖ Exactly how to integrate this into your business today. Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer’s journey. If you’re offering discovery calls, talking about your program, but not getting much traction – then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this points to a greater need for specialists over generalists ➖ How this influences your messaging and the need for more tangible promises ➖ Ensuring that you have a business model that will give you the greatest leverage ➖ Why you need to be creating more than you’re consuming If you feel like things are changing quickly and it’s hard to keep up – then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for other wellness experts and adopt that same thinking ➖ Why it’s important to zoom out and ask yourself how certain content makes you feel ➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

I don’t usually use the podcast to share with you, directly, what I’m doing in my business. In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid! ➖ Whether you actually need to believe that success is possible? ➖ Why it’s easier to build a very complex business and how we’ve simplified everything ➖ The downsides of automation (and why it can leave you disconnected for your ideal client) If you’ve not had the start to 2024 that you hoped for… then this episode will help you get back on track, focus on the right things, and shed some light on what’s working in my world. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client who you’ll LOVE working with ➖ How to set these standards in your own life so that you naturally attract this type of person ➖ Examples of the type of characteristic an exceptional client has (to get you thinking) ➖ How to embed this identity into your life and your marketing ➖ Why, if you can master this, you’ll see the calibre of your clients sky-rocket fast! If you feel like you’re attracting flakey, uncommitted, unreliable clients and want to know how to change that… this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the idea of making regular offers ➖ The most important mindset shift that will enable you to do this with confidence ➖ Exactly HOW to make daily offers to your audience ➖ And, why it’s the secret to attracting more clients, more often. This is probably one the most powerful strategies you’ll learn about selling your expertise. But it’s also mentally challenging to get your head around. If you’ve experienced fear around appearing salesly, being criticised for talking about your programs too often, or you just aren’t getting clients often enough – then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how. Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist. We talk about: ➖ Why it’s so important to have a clear area of specialism in order to stand out ➖ The difference between selling what you think people need and what they actually want ➖ What to do when your business accidentally explodes overnight ➖ Why your goal should be to get booked-out even if though it comes with challenges ➖ The importance of knowing your financial situation (and what can happen if you don’t) This is such a practical insight into what it takes to grow a business as a wellness expert – even if the “business side” of things is completely new! You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more money, including: ➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority) ➖ Why providing unparalleled value is going to be key (but there’s a catch to this!) ➖ The power of putting yourself in circles of other wellness experts talking about business ➖ Simplifying your business model and getting FOCUSED ➖ And the reason you need to get back to 1:1 client work as a priority Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact! Tune into this episode to learn: ➖ Why you’re currently attracting clients who want a quick fix rather than long-term change ➖ The exact steps to follow to attract a higher calibre of client who’ll refer you more business ➖ The counterintuitive approach to charging more in order to become more accessible, and; ➖ Understanding the psychology of transformation and how to sell that! Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now . Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…

Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including: Why being laser-focused on who you serve makes content EASY to make How your ego might be getting in the way The power of shifting your attention to community, over content Why outsourcing isn’t the answer How to stop trying to keep everyone happy… and MORE! If you’re ready for content creation to feel EASY… and actually enjoy doing it… … then listening to this episode is your first step! Guess what? You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online… Click here for FREE access to my FREE 4-PART mini-course: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop…