The Urban Jibaro - Embracing Heritage to Forge Impactful Digital Narratives - George Torres

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George Torres is an award-winning dynamic storyteller, producer, workshop facilitator, change agent, and social media visibility consultant, who passionately elevates Latino culture. With a strong focus on preserving and promoting our heritage, George works tirelessly to raise awareness about brands and initiatives that celebrate the richness of Latino culture.

Driven by a lifelong disappointment in the absence of Latino stories from history textbooks, George embarked on a journey inspired by the potential of new media and his grandmother's community work. In 1997, he created Sofrito For Your Soul, the first Latino storytelling website dedicated to celebrating our history and providing context to our legacy.

George aims to create a future where Latino stories are cherished, celebrated, and firmly woven into the fabric of our collective history.

Check out Daily Sofrito!
Check out Siembra Academy!

Summary:
George Torres, a beacon of Latino culture and digital storytelling, joins me to unfold his compelling story of growth and impact. From the bustling streets of Brooklyn to the vibrant heart of Puerto Rican heritage, George's experiences offer a rich tapestry of lessons on identity, resilience, and community.
Our conversation touches on the transformative power of family and heritage, as seen through George's life. He shares how his grandmother's wisdom and a simple passion for cooking set him on a path of cultural discovery and social justice. George's journey through early fatherhood, a pivotal college experience, and the birth of his groundbreaking platform, Sofrito for Your Soul, exemplifies how embracing one's background can fuel a purpose-driven career.
We wrap up with George's strides in Latino digital media, his passionate advocacy for mental health, and the creation of community-centric initiatives. Through the story of Siembra Academy, he illustrates the importance of sustainable business practices and the value of taking imperfect action towards a larger vision. This episode is an invitation to embrace our cultural legacies, act on our aspirations, and support each other's mental wellbeing, all while constructing a community for the future.

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Intro Song: Regaeton Pop - Denbow Ambiance

Kapitel

1. The Urban Jibaro - Embracing Heritage to Forge Impactful Digital Narratives - George Torres (00:00:00)

2. Navigating Identity and Success in Spanish (00:00:04)

3. Influences, Career Change, and College Journey (00:09:24)

4. Overcoming Doubt and Facing Cultural Awakening (00:19:12)

5. Cultural Awakening and Creating Change (00:29:18)

6. Overcoming Challenges in Latino Digital Media (00:41:50)

7. Supporting Community and Mental Health Initiatives (00:55:27)

8. Creating Community-Focused Project for Mental Health (01:06:19)

9. Discussion on Men's Mental Health Impact (01:12:05)