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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
How To Stop Climate Change
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Inhalt bereitgestellt von How To Stop Climate Change. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von How To Stop Climate Change oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
What can one person do to stop climate change? You can join the thousands of people that are already hard at work fighting climate change every day. David Butler and his daughter Keaton talk to some of those people to learn what they do and what inspires them.You could be one of them.Whether you’re already in the climate fight or you’re ready to join it this is the podcast for you.Visit us at howtostopclimatechange.com.
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29 Episoden
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Manage series 2632963
Inhalt bereitgestellt von How To Stop Climate Change. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von How To Stop Climate Change oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.
What can one person do to stop climate change? You can join the thousands of people that are already hard at work fighting climate change every day. David Butler and his daughter Keaton talk to some of those people to learn what they do and what inspires them.You could be one of them.Whether you’re already in the climate fight or you’re ready to join it this is the podcast for you.Visit us at howtostopclimatechange.com.
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29 Episoden
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×This is part two of our series on biochar. Today we’re going to explore the biochar industry with Kathleen Draper . She is the chair of the International Biochar Initiative, the director of the Ithaka Institute for Carbon Intelligence and she’s the owner of Finger Lakes Biochar. She’s also co-authored three books on the subject. If you would like to support the show please click here. Music by Audio Snack Sound design by Keaton Butler Please share the show with a friend. Support the show…
As we all know, climate change is happening. It’s no longer some distant future doomsday that we can prevent, it's here. However, there are a LOT of things we can do to minimize the effects and possibly undo some of the damage. One of those things is called biochar. Is that a pokemon? Is it a cartoon supervillain? Actually, no. Biochar is similar to charcoal but it’s not used as a fuel. It is produced by heating biomass with very little oxygen. By restricting the oxygen you prevent it from burning and turning to ash and you are left with a carbon-rich material with lots of uses. Biochar has the potential to mitigate the effects of climate change and greatly improve soil quality, all while reducing waste and producing energy as a byproduct. Support the show…
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1 Coal to Solar: Building Solar Farms in Appalachia - Adam Edelen 1:02:07
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Adam Edelen is the founder of Edelen Renewables. He’s working to bring jobs and investment to coal country by building massive solar farms on reclaimed strip mines, and he’s working with coal companies and renewable energy developers to do it. We had a great conversation with him and he gave me a tour of his first coal-to-solar project in Martin County, Kentucky. This is an incredibly exciting development for Appalachia and a fantastic way to put reclaimed mines, out of work miners, and abandoned fossil fuel infrastructure to work building a new clean energy economy. Links Episode webpage Edelen Renewables The Poverty Tours (video) Lyndon Johnson Declares Unconditional War on Poverty (video) Harlan County, USA (video) Please share the show with a friend or give us a review! Thanks! If you would like to support the show please click here. Music by Audio Snack Sound design by Keaton Butler Support the show…
Our guest today is Natascha Glanzer-Fuerst an Austrian zero-waste advocate and feminist who was a crew member with eXXpedition, an organization that leads all-female scientific voyages around the world dedicated to exploring the impact of plastic and toxic pollution in our oceans and working to solve the problem. You might have noticed the odd spelling of eXXpedition. The XX stands for the female double X chromosomes. Hundreds of women from diverse backgrounds and professions have sailed with eXXpedition since it was founded in 2014. So, why are the crews all female? Natascha explains that in the episode. Links Episode webpage at HowToStopClimateChange.com eXXpedition.com If you would like to support the show please click here. Music by: Audio Snack Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
John Verdieck is the Director of International Climate Policy at The Nature Conservancy. Prior to joining The Nature Conservancy, John worked in the US State Department where he was a lead negotiator on the Paris Climate Accord. In the interview John shares what it was like to be in Paris in 2015 as the agreement was finally coming together after years of hard work, the excitement and implications for Biden’s pledge to rejoin the agreement and the ways that The Nature Conservancy is working to fight climate change. Links Episode web page The Nature Conservancy The Paris Agreement If you would like to support the show please click here. Music by: Audio Snack Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
Our guest today is Caitlin Bullock, EV Program Coordinator for Austin Energy . The city of Austin owns and operates Austin Energy, which means that dividends go to support city services that benefit Austinites instead of investors. It also means that Austin Energy can prioritize energy efficiency and green energy programs. We talked to Caitlin about Austin Energy’s efforts to promote EV ownership and build Austin’s charger infrastructure. Links Episode web page PluginAustin.com Austin Energy’s EV Buyer’s Guide Union of Concerned Scientists "How Clean is your Electric Vehicle" tool Austin Energy’s 2015 Community Climate Plan If you would like to support the show please click here. Music by: Audio Snack Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
Some major oil companies have recently unveiled plans to reduce greenhouse gas emissions and reinvent themselves in the face of climate change. Exxon has not announced any plan to deal with climate change but this week Bloomberg News reported on a leaked copy of Exxon’s 2018 investment plan and it calls for 17% more greenhouse gas emissions by 2025. We’ll take a look at Exxon’s dramatic plummet over the last few years and their big gamble on business as usual, come hell or high water (literally). Also U.S. wildfires: Climate change and forest management Climate change sneaks into the debate Biden distances himself from the Green New Deal If you would like to support the show please click here. Music by: Audio Snack Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
Dominic Frongillo is the co-founder & executive director of Elected Officials to Protect America or EOPA. EOPA is nonpartisan, which is very unusual for a political network. It’s members are state and local elected officials from all over the U.S. who are committed to fighting the climate crisis and protecting America’s communities, public health and environment. When we think of politicians we often think that they are working for their big corporate donors, who are often fossil fuel companies. But members of EOPA are committed to protecting Americans from those destructive industries and preserving our climate and water resources. EOPA was born out of an earlier organization that Dominic co-founded. Elected Officials to Protect New York, that united nearly 1,000 local elected officials to fight high-volume hydro-fracking. They actually won that fight and got fracking banned in New York. But Dominic’s story doesn’t start there. His political career started when a mentor and friend on the town council in his small hometown of Caroline, New York asked him to run for council at the age of 21. Links How to Stop Climate Change episode page Elected Officials to Protect America (EOPA) Dominic Frongillo on LinkedIn EOPA on LinkedIn Dominic Frongillo on Twitter EOPA on Twitter If you would like to support the show please click here. Music by: Audio Snack The Blueberries Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
Margaret Klein Salamon, Ph.D. is a clinical psychologist who founded The Climate Mobilization , a volunteer-powered organization that is working to initiate a WWII-scale mobilization to rapidly transform our economy to protect humanity and the living world. In that role, she has helped catalyze a burgeoning worldwide movement calling for governments at all levels to declare a climate emergency. Margaret is also the author of Facing the Climate Emergency: How to Transform Yourself with Climate Truth , an effort to help readers process the emotional, psychological elements of the climate crisis and rise to the challenge of our time. Links The Climate Mobilization Facing the Climate Emergency Episode webpage If you would like to support the show please click here. Music for this episode was provided by Audio Snack Theme music is by Juices Sound design by Keaton Butler Please share the show with a friend. Support the show…
Today we are joined by Nicole Systrom, founder of Sutro Energy Group . Nicole partners with philanthropists, investors and entrepreneurs to accelerate high-impact climate and clean technology solutions. Nicole also serves with multiple organizations that focus on energy, education, philanthropy and innovation. We’ll be talking with Nicole about how she came to be so involved in these areas, the various sectors that can help with environmental sustainability and the need for an innovative green economy, driven by creativity and investment. Links Sutro Energy Group Nicole Systrom Episode webpage If you would like to support the show please click here. Music by: Avery Reidy Keaton Butler Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend. Support the show…
Dr. Annette Olson started her career as a field biologist studying the social behavior of the long-nosed mongoose on a remote island in West Africa. But a civil war in Sierra Leone brought an end to her mongoose studies and started her off on a 30-year career working for federal agencies and nonprofits in Washington, D.C. Now she is building Climate Steps, her own nonprofit organization with a mission to supply people with impactful personal, social, and political actions to fight climate change. It’s a great interview. We covered a lot of topics, including: Are they called mongeese or mongooses? Are individual climate actions worthwhile? The problems with some of the most commonly recommended climate actions What climate steps have the biggest impact and how to find the right climate steps for you The importance of discussing your climate actions with your friends and family Links Episode webpage ClimateSteps.org If you would like to support the show please click here. Music by: Avery Reidy Keaton Butler Grace van't Hof The Blueberries Theme music is by Juices Sound design by Keaton Butler – keatonbutlerrecording at gmail.com Please share the show with a friend Support the show…
Our guest today is Jay Siegel, co-host of Sustainability Defined , a podcast that takes on the rather intimidating goal of defining sustainability, one topic and one bad joke at a time. Each episode of Sustainability Defined explores an area of sustainability in great depth and then finishes up with an interview with an expert in that space. It’s such a good resource that it has made its way into the course curriculum at Duke, Penn State and other fine universities. When Jay isn’t podcasting he works as an urban infill real estate developer so he has first hand experience with a lot of the complicated sustainability issues around buildings and cities. Here are just a few of the topics that we discussed with Jay. How to build a sustainability career when it’s not yet part of your day job Urban infill: can we reduce sprawl while minimizing the negative impacts of gentrification? The carbon footprint of buildings and cities Kanye’s Presidential bid We’ll include a clip from Sustainability Defined at the end of this episode, so stick around. Links Sustainability Defined Episode webpage If you would like to support the show please click here. Music by: Avery Reidy Keaton Butler Theme music is by Juices Sound design by Keaton Butler Please share the show with a friend. Support the show…
Our guest today is Diego Saez Gil, founder and CEO of Pachama , a carbon offset and technology company that is harnessing satellite imagery and artificial intelligence to measure and monitor carbon capture in forests . Reducing the cost of measuring the amount of carbon stored in forests means that more of the money spent on carbon offsets can go to landowners. Improving the accuracy of those measurements means that people and companies who purchase carbon offsets are more confident that their money is being spent on effective carbon removal solutions . Episode Links Pachama.com Please share the show with a friend. If you would like to support the show please click here. Podcast Audio Production Keaton Butler – keatonbutlerrecording@gmail.com Music was provided by: Avery Reidy Keaton Butler Theme music is by Juices Support the show…
Our guest today is Shuli Goodman , founder and executive director of LF Energy, a new Linux Foundation project that supports open source innovation in the energy and electricity sectors. Shuli had the opportunity to work on an IT project with independent utilities in California where she learned how woefully inadequate their software systems were for the upcoming changes that would be required to green the grid. "We are in unbelievable trouble, because these guys do not have the technology or the capacity to meet the future that's going to come running at us." She started looking for options for building a new digital infrastructure for the grid and came to the conclusion that the Linux Foundation was the only organization that could support such a vast collaborative project. Links: Shuli Goodman on LinkedIn Shuli Goodman on Twitter LF Energy Please share the show with a friend. If you would like to support the show financially please click here. Music by: Avery Reidy Keaton Butler Theme music is by Juices Podcast audio production by Keaton Butler – keatonbutlerrecording@gmail.com Support the show…
Our guests today are Ty and Brock Benefiel , brothers and hosts of The Climate Pod podcast. Ty is co-founder and CEO of Hero Power , a company that allows electricity customers in Illinois to choose renewable energy over fossil fuel energy when they pay their utility bill. They plan to expand into 13 states. Brock is a journalist, podcaster, and Director of Marketing at Hero Power. Some states allow utility customers to choose who supplies their power. This means that the local utility is responsible for maintaining the grid and distributing the electricity to customers. They also do the billing. But other companies are allowed to supply the electricity and consumers can choose which company they want to provide that electricity. Hero Power is one of those suppliers but they’re a little different than most. They buy electricity on the market and resell it but they also buy renewable energy credits to offset every kilowatt of power that they sell. So, people that sign up with Hero Power are generating demand for renewable energy without paying a penny more than they would otherwise. Links Hero Power The Climate Pod Episode webpage: Climate Pod hosts Ty and Brock Benefiel Please share the show with a friend. If you would like to support the show please click here. Music by: Avery Reidy Gerry Leonard Keaton Butler Theme music is by Juices Audio production by Keaton Butler – keatonbutlerrecording@gmail.com Support the show…
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