A show that helps marketers stay up-to-date on the latest Web3 marketing trends and ideas. Brought to you by Step3, the platform that helps supercharge loyalty with Web3 membership programs. Learn more at www.step3.io.
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One True Podcast explores all things related to Hemingway, his work, and his world. The show is hosted by Mark Cirino and produced by Michael Von Cannon. Join us in conversation with scholars, artists, political leaders, and other luminaries. For more, follow us on Twitter @1truepod. You can also email us at 1truepod@gmail.com.
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Olivia Carr Edenfield on "Cross-Country Snow"
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One True Podcast takes on another classic Hemingway short story as Olivia Carr Edenfield joins us to discuss “Cross-Country Snow,” the beloved Nick Adams story from In Our Time. Prof. Edenfield discusses how this skiing trip links Nick’s past with his future, how it fits as a crucial pivot in the story cycle, the Nick-George relationship, the myste…
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in our time, chapter 12: "They whack whacked the white horse"
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Welcome to the twelfth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. In this episode, we discuss Hemingway's powerful depiction of a bullfighting scene between bull and horse. We start out with that famous "whack whacked" opening before turning to what might be an equally importa…
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in our time, chapter 11: "In 1919 he was traveling on the railroads in Italy"
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58:02
Welcome to the eleventh of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. Listeners might be familiar with this vignette as the short story "The Revolutionist" from Hemingway's bigger collection In Our Time published in 1925. How does the vignette characterize the post-WWI communist …
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One True Sentence #36 with Javier Fuentes
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Javier Fuentes, the 2024 PEN/Hemingway winner for Countries of Origin, shares his one true sentence from "The Snows of Kilimanjaro."Von Mark Cirino, Michael Von Cannon, and Javier Fuentes
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Stacey Guill and Alberto Lena on the Spanish Civil War Stories
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Live from Bilbao! One True Podcast presents our show live from the 20th International Hemingway Conference in Bilbao, Spain. We welcome scholars Stacey Guill and Alberto Lena to explore Hemingway’s five stories of the Spanish Civil War. These obscure, under-discussed stories – including “The Denunciation,” “The Butterfly and the Tank,” and “Landsca…
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Larry Grimes on "Today Is Friday"
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One True Podcast welcomes the great Larry Grimes to discuss “Today Is Friday,” the curious playlet from Men Without Women about three Roman soldiers and a Jewish barman discussing Jesus’s crucifixion. This interview explores the resonance of the story and what it tells us about Hemingway’s lifelong quest for the religious experience. We discuss Hem…
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in our time, chapter 10: "One hot evening in Milan"
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55:39
Welcome to the tenth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. This chapter will be familiar to many readers as the bitter narrative that would later be presented as “A Very Short Story.” Here, this vignette is the longest in this volume. Is it also the most autobiographical?…
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in our time, chapter 9: "At two o’clock in the morning two Hungarians"
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58:42
Welcome to the ninth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. This chapter is the first of the vignettes set in America, a fictionalized account of a cigar store robbery that Hemingway learned about in Kansas City in 1917. We discuss this sketch’s depiction of national confu…
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Sandra Spanier and Verna Kale on the 1934-1936 Letters
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One True Podcast celebrates the publication of Volume 6 of the Letters of Ernest Hemingway by welcoming two of its editors, Sandra Spanier and Verna Kale. These letters, spanning 1934-1936, find Hemingway in Key West, fishing, publishing Green Hills of Africa, producing his Esquire dispatches, making his famous reaction to the Florida hurricane of …
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Jeffrey Herlihy-Mera on "A Clean, Well-Lighted Place"
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We continue our exploration of Hemingway's short stories with his masterful narrative, "A Clean, Well-Lighted Place." To aid us in this effort, we're joined by Jeffrey Herlihy-Mera, who is a professor at the University of Puerto Rico and served as the 2022 Obama Fellow at the Obama Institute for Transnational American Studies. Herlihy-Mera is the a…
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in our time, chapter 8: "While the bombardment was knocking the trench to pieces"
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45:37
Welcome to the eighth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. On the heels of the vignette about Nick's war injury, this bombardment scene evokes the idea that there are no atheists in foxholes while, at the same time, capturing the transactional nature of religion during w…
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in our time, chapter 7: "Nick sat against the wall of the church"
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52:00
Welcome to the seventh of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. In this important vignette, Hemingway depicts Nick's war injury and his "separate peace" with Rinaldi. We discuss Hemingway's own wounding during WWI, key differences between the final version of the vignette an…
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Amanda Vaill on the Spanish Civil War
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The Spanish Civil War was a brutal and maddeningly complex historical event, with enormous repercussions on Ernest Hemingway’s life and career. To guide us through the many moving parts and frayed relationships, we welcome back Amanda Vaill to One True Podcast. Vaill’s essential book, Hotel Florida: Truth, Love, and Death in the Spanish Civil War, …
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The Futures of Marketing with Mitch Duckler
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Prepare to have your marketing mindset revolutionized as we sit down with Mitch Duckler, the branding guru behind "The Future Ready Brand." Duckler, with his three decades of brand strategy expertise, pulls back the curtain on the seismic shifts rocking the marketing world. Through his enlightening discussions with over 40 CMOs, including the visio…
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One True Sentence #35 with Julie Schumacher
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Julie Schumacher, author of The Dear Committee Trilogy (Dear Committee Members, The Shakespeare Requirement , and The English Experience), shares her one true sentence from Hemingway's The Sun Also Rises. As Schumacher explores, Hemingway's short, terse writing often leads to some "long, meandering, winding roads of sentences" like the one she's ch…
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in our time, chapter 6: "They shot the six cabinet ministers"
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49:01
Welcome to the sixth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. The scene depicts the execution of six Greek officials toward the end of 1922. In this episode, we discuss the history of that trial and execution, the journalistic coverage of events, and Hemingway's fictional tr…
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Brewing Engagement: How Coffee Unchained and Skyscrapers Are Stirring Up Loyalty Programs
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Imagine your daily coffee run fused with the thrill of a game, rewarding every sip with more than just a caffeine kick. Percolate your curiosity as we delve into Coffee Unchained's daring venture into Web3, crafting a membership program that's not your average punch card deal. This episode steams with discussions on how tiered memberships, home bre…
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in our time, chapter 5: "It was a frightfully hot day"
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Welcome to the fifth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. This scene of a barricade and a retreat continues Hemingway's brilliant depictions of Battle of Mons. In this episode, we explore some historical aspects of that retreat, compare the narrative voice and point of v…
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Ahmed Honeini on William Faulkner
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The two great titans of twentieth-century American literature – Ernest Hemingway and William Faulkner – never met. They corresponded only a time or two; however, they were always on each other’s minds. Their hyper-awareness of the other’s recent work led sometimes to envy, sometimes to awe, and frequently to catty comments. To help us learn more ab…
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Building Deeper Consumer Connections in Media and Beyond
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Unlock the secrets to crafting genuine connections with your audience as we showcase the seismic shift from passive subscriptions to dynamic memberships in the media landscape. As Nick and I navigate this intriguing transition, we're joined by Francisco Zaffarano, whose sharp analysis for Nieman Lab helps decode the 'membership internet' and its gr…
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Stephen Koch on the Breaking Point with John Dos Passos
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This episode will focus on the Spanish Civil War and how one particular incident – the murder of accused Fascist spy José Robles – ruptured the relationship between Ernest Hemingway and John Dos Passos. To sort out the many moving parts to this chapter of Hemingway’s life, we welcome Stephen Koch, the author of The Breaking Point: Hemingway, Dos Pa…
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Costco's Checkout Challenge Presents an Opportunity for Web3
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Ever been stopped at Costco for a membership check and wondered if there's a better way? Nick and I sure have, and we're cracking open the discussion on Costco's membership verification woes and their reliance on photo ID checks. We're not just griping; we're proposing a modern fix with Web3 technology that could spell the end of awkward confrontat…
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in our time, chapter 4: "We were in a garden at Mons"
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43:34
Welcome to the fourth of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. At 75 words, this short scene describes the Battle of Mons. To Ezra Pound, Hemingway would refer to this conflict (from August 1914 at the very beginning of the First World War) as "clear and noble." In this epis…
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in our time, chapter 3: "Minarets stuck up in the rain"
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53:13
Welcome to the third of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. In this scene, Hemingway describes the minarets rising over the landscape overlooking the harrowing evacuation at the Greco-Turkish War in 1922. Hemingway distills the vast scope of inhumanity into the expression …
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Visa's Leap Into Web3: The Revolution of Customer Engagement
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Discover the future of customer engagement as we venture into the realm of Web 3 technologies with Nick and me, your guides through the evolving landscape of loyalty programs. Prepare yourself for a radical shift where digital collectibles and wallet-based rewards take center stage, shaping a new marketing era where personalization reigns supreme, …
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Mark Whalan and Karen Leick on American Modernism
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American modernism is a concept that is so slippery that even scholars don’t always agree on its definition. Is it a historical era, or a literary technique? Was Ernest Hemingway even a modernist? If so, which of his works are most modernistic? For this discussion, we turn to Mark Whalan, editor of the compendious new volume, Cambridge History of A…
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The Intellectual Leap: How NFTs Are Shaping New Brand Experiences
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Embark on a journey through the ever-evolving landscape of NFTs and intellectual property as we dissect the unprecedented spike in NFT-related patent filings this year. Special thanks to Mark from the Dematerialized newsletter for his in-depth analysis that serves as our guide. We illuminate the potential opportunities for creators and the looming …
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Loyalty Series Part 4: Brand Collaboration with Web3
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Ever wondered how Web3 could revolutionise marketing and partnerships? Buckle up as we venture into this exciting realm with prolific thought leader, Thomas Pan. We tap into his profound insights on co-marketing and its potential to reshape the industry in the Web3 era. Together, we navigate the potential of this technology to streamline brand coll…
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One True Sentence #34 with Mark Kurlansky
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Mark Kurlansky, the author of dozens of books of fiction, nonfiction, and children's literature (including Cod, Salt, and The Importance of Not Being Ernest), shares his one true sentence from Hemingway's story "In Another Country."Von Mark Cirino, Michael Von Cannon, and Mark Kurlansky
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Magic Coming to Web3 Memberships with Disney's Latest Digital Foray
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Unlock the secrets behind Disney's venture into the blockchain with Disney Pinnacle, as Nick and I explore the enchantment of NFTs meshing with the magic of Mickey and friends. Prepare to be whisked away into a conversation about the implications of Disney's digital collectibles and how their iconic intellectual properties are propelling the compan…
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in our time, chapter 2: "The first matador got the horn"
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46:20
Welcome to the second of our eighteen shows celebrating the centenary of the Paris edition of Hemingway’s book of vignettes, in our time. In this scene, Hemingway puts us into a chaotic bullfighting scene, with gorings, hooting crowds, and a kid who tries to save the day. We discuss how this early sketch prefigures Hemingway’s career-long fascinati…
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Loyalty Series Part 3: Seamless Web3 Onboarding
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32:34
Imagine a world where customers control their digital experiences, shaping the way they interact with brands and businesses. Does it seem like a far-off future? Not according to Toby Rush, CEO and co-founder of Redeem, a Web3 onboarding toolkit. In our conversation, Toby gives us a comprehensive look at customer-owned experiences in Web3 and the tr…
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in our time, chapter 1: "Everybody was drunk"
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54:39
One True Podcast reads in our time! Welcome to the first of our eighteen shows celebrating the centenary of Hemingway’s book of vignettes. Starting with the unforgettable opening salvo -- “Everybody was drunk” -- chapter one describes a kitchen corporal in a chaotic battery on the way to the Champagne during World War I. We explore these 112 words …
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Gaming Nostalgia Meets Fashion Innovation in the Web3 Era
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Picture a Members Only jacket, now add a twist of blockchain and sprinkle in some gaming nostalgia—got it? That's just a fraction of the innovation we unpack with our guest Alberto in a journey through the entwining paths of Web 3 marketing and collaborations. We're tearing off the wrapping to reveal how behemoths like ATARI and fashion icons such …
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Loyalty Series Part 2: Personalized Web3 Experiences
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Prepare for a deep dive into the future of marketing where we talk about how Web3 is shaping the industry. We've got insights from Drew Beechler, the CEO and co-founder at Holder, and Nick Casares who paint a picture of a world where tokenisation is changing the game and customer data is more valuable than ever before. We'll also discuss how busine…
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Verna Kale on Hemingway in 1924
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56:34
What was Ernest Hemingway doing in 1924? Where was he? What were his important relationships? What were his challenges? What was he writing? The excellent Verna Kale -- Hemingway biographer and Associate Editor of the Hemingway Letters Project -- joins us to trace Hemingway’s experiences one hundred years ago, walking us through his biography, his …
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Suzanne del Gizzo on "A North of Italy Christmas"
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48:52
‘Tis the season! And it wouldn’t be the holiday season without welcoming Suzanne del Gizzo to discuss a seasonally appropriate Hemingway work. In this episode, we examine “A North of Italy of Christmas,” a raucous article he wrote for the Toronto Daily Star one hundred years ago. Del Gizzo – the celebrated editor of The Hemingway Review -- discusse…
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Beyond the Stage: Taylor Swift's Unseen Ties to Decentralized Tech and Aoki's Co-Marketing Efforts
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32:48
Discover the unexpected parallels between Taylor Swift's fan engagement mastery and the decentralized dreams of Web 3.0, even as she steers clear of the tech itself. Our journey through the pop icon's strategy reveals how her direct connections with Swifties and a firm grip on her artistic domain resonate with Web3's core values. We're not just tal…
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One True Sentence #33 with Cristen Hemingway Jaynes
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Cristen Hemingway Jaynes, author of the short story collection The Smallest of Entryways and Ernest's Way: An International Journey Through Hemingway's Life, shares her one true sentence from her great-grandfather's story "Big Two-Hearted River."Von Mark Cirino, Michael Von Cannon, Cristen Hemingway Jaynes
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Loyalty Series Part 1: A look at Web3
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This is Part 1 of a Special 4-part series. The next episodes will be published every other week! Ever wondered how mega-brands like Starbucks and Nike are revolutionizing their customer loyalty programs? You're about to discover the powerful union of Web 3 technologies and loyalty marketing, and how it's changing the business landscape. We'll dive …
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Web3: ¿Bubble or The Future of Innovation? A Penguin Answers
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Ever wondered about the incredible journey of a near-abandoned NFT collection to a rising star in the retail world? We’re talking about Pudgy Penguins, now under the aegis of new owner, Lukanets, and soon to be found in 2,000 Walmart retail locations across the USA! This episode explores the fascinating revival story of Pudgy Penguins, and the cont…
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Jenaro Diaz on How Marketing Agencies are Approaching Web3
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Join us as we converse with the insightful Jenaro Diaz, Chief Innovation Officer at Minero, who shares his journey from web design to digital marketing and his budding interest in Web3 technology. Unravel how this technology revolutionizes marketing and certification, and the pivotal role it plays in the future of the internet. Web3 is not just a t…
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Charles Scribner III on the House of Scribner
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57:59
The longest and most mutually beneficial relationship of Ernest Hemingway’s life was with the Charles Scribner's Sons publishing house, a partnership that continues to the present day. Charles Scribner III joins the show to discuss his family’s legacy in publishing, the storied history of Scribner, and Hemingway’s history with the company. We discu…
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Hot Wheels Meets Web3: An Uncharted Ride for All
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Remember those childhood days of racing Hot Wheels around the room? Now, they're going digital. We're stepping into the world of non-fungible tokens (NFTs) in the car industry as we unpack the recent launch of an NFT collection by the legendary brand, Hot Wheels. The intersection of this traditional brand with Web3 is a testament to how we're trans…
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One True Sentence #32 with Tim O'Brien
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Tim O'Brien, the author of The Things They Carried, Dad's Maybe Book, and America Fantastica, shares his one true sentence from The Sun Also Rises. Toward the end of the episode, we also reflect on Tim's riveting speech at Dominican University during the 2016 Hemingway Society conference in Oak Park, Illinois.…
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Max Segall on Revolutionizing User Experience with Privy
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Are you ready to unlock the mysteries of Web3 and its transformative potential? Join us as we navigate this exciting digital frontier with Max Segall, a product leader at Privy, who offers a fascinating account of shifting gears from traditional finance to the exhilarating world of Web3. Max delves into the marvels of blockchain technology, elucida…
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A Tale of Two Strategies: Azuki's Rise and the Creator League's Downfall in Web3 Marketing
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Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as …
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Michael Kim Roos on Rinaldo Rinaldi in A Farewell to Arms
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Join us for a special episode devoted to Lieutenant Rinaldo Rinaldi from A Farewell to Arms! On this episode, scholar Michael Kim Roos (co-author of the essential Reading Hemingway’s A Farewell to Arms) explores the many dimensions of this beloved character. We discuss Rinaldi’s role as Frederic Henry’s best friend, his development over the course …
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Unlocking the Potential of Web3: Patrick Workman on Brands and Blockchains
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Get ready to uncover the mystic world of Web3 as we host Patrick Workman from Unlock Protocol on our show. This episode is a treasure trove for anyone aiming to gain fresh insights into the exciting sphere of Web3, how it’s revolutionizing our online experiences and its potential to transform internet monetization models. Patrick, a visionary with …
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Lufthansa's Integration of NFTs and Google's Stance on Web3
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33:59
What if your next airline ticket came with a unique non-fungible token (NFT)? Buckle up as we journey into the fascinating world of Web3 technologies, with a special focus on Luftfanser, a German airline pioneering the integration of NFTs from Polygon network into their loyalty program. Discover how such traditional industries are venturing into th…
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