A Tale of Two Strategies: Azuki's Rise and the Creator League's Downfall in Web3 Marketing

Marketing Meets Web3 by Step3

Get ready for a thrilling ride into the world of Web3 and marketing! We're unpacking a stellar collaboration between Azuki, the Museum of Mahomes, Formula One, and the Oracle Red Bull Racing Team. Curious about how this unites fanbases, celebrities and brands? Ever wondered how to target a core audience and reward them with access? Stick around as we reveal the powerful marketing strategies at play and how you can apply them too!
But it's not all smooth sailing - miscommunication in the tech sphere can have disastrous consequences. We're taking a deep look at the unfortunate failure of the Creator League project and how it affected everyone involved, and even the public's perception of blockchain technology. On a lighter note, we'll also examine the exciting future of Web3 and NFTs for customer loyalty, featuring Grab, the popular Asian app. Learn how to leverage NFTs to build stronger partnerships with customers and the sheer flexibility this technology brings. So, buckle up, and let's get to it!
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Today's News:
Azuki and Museum of Mahomes Release Special Edition Collectibles
MrBeast-Promoted 'Creator League' Postponed After Gamers Bail Amid NFT Backlash
Grab, Southeast Asia’s Uber, Integrates NFTs into Business Model

This content is for informational purposes only.
Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Kapitel

1. Azuki and Museum Collaboration (00:00:00)

2. Miscommunication's Negative Impact in Esports (00:11:15)

3. Web 3 and NFT for Loyalty (00:23:31)