Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Melissa Jakes, CEO + Founder of Rescue Event Planning, a Washington DC based boutique event planning firm to influencers, organizations and corporations. During her career she has been the right hand event guru behind some of the most epic weddings, conferences, summits, event productions, baby showers, birthday parties and other amazing events. Her clients have actually given her the prestigious title of “The Olivia Pope Events". Now that most live events are pivoting to an online/virtual f ...
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Hosted by Brad Cocks and Shane Buzza, An Eventful Life, is a motivational and inspirational podcast that educates and shares the stories of influential event industry leaders from across the world. We relay different insights and perspectives on how to approach this ever changing and creative industry, in a platform that enables passionate, knowledgeable, industry figureheads and leaders to share their unique experiences from their careers and life. An Eventful Life, your ultimate destinatio ...
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Hosted by Oli Russell-Cowan, the Rad Season Action Sports Podcast is about the people who push boundaries on a daily basis in the world of action sports. Listen to athletes and industry professionals about their unique experiences and the lessons they learnt along the way. Get inspired for an adventure where “it’s always the season somewhere.”
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A different kind of nonprofit podcast! Dynamic Nonprofits' mission is to help nonprofit organizations increase their impact with an unsiloed approach to fundraising. With over 15 years of industry experience, host Dan Sonners helps deconstruct fundraising trends from the tried and true to the brand new. Episodes include interviews with other experts and step-by-step analysis to help your fundraising channels and nonprofit operations work better together in order to improve the donor experien ...
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An engaging Music Industry Podcast hosted by songwriter, producer, and licensing & publishing guru Keith Ridenour and musician, promoter, and booking agent at Main Event Talent Agency Jimi Robinette. Let us be your backstage pass to the inner workings of the music world. Stay tuned for engaging discussions, expert insights, and a few surprises along the way.
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Cheri Hagan is an industry award-winning Realtor, former corporate event planner and marketing guru who is ready to share with blatant honesty her many life experiences with you. She is also a wife, step-mom, grandparent and friend to nearly anyone she meets. Please join her (and her special guests) as she walks through the oh-so-many relatable twist and turns, ups and downs, “What the hell do we do?” to the “We did it!” moments of life. Her big heart and unprecedented candor will have you l ...
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It's so easy to fall into comparisonitis as an entrepreneur… and in Karly's life long journey through entrepreneurship she has come to understand that, regardless of your level of success, fame or fortune, we all suffer from the same stories of fear, struggle and failure at times. The aim of this podcast is to eliminate the separation between ourselves and success. To know that it's possible and a reality for all of us. And to lower the guru guard and see what really lies underneath. Guests ...
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Wedding planning advice and heartwarming, funny and engaging chats with Brides and Grooms about - How they met, what the proposal was like, and all juicy details about the wedding. Each week Brides and grooms, young and old along with wedding professionals share personal stories of their most amazing successes as well as some outrageous nightmares. Listen to wedding guru April Kelly for inspiring love filled stories, creative trends and money saving ideas to make your own event amazing. Subs ...
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Learn from experts to grow your career faster with fewer struggles. From job-searching to career growth, your success doesn't have to be a mystery. Listen in for unique opportunities, insights & tips from top industry experts & more. Hosted by former Boston Globe journalist and serial entrepreneur Suzanne McDonald, connect with a wide network of pros from the Interactive Marketing Insights podcast & beyond. Brought to you by ROIinU.com: a skills-packed, live-interactive course to guide aspir ...
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The Anand Sahib is a collection of hymns in Sikhism, written in the Ramkali Raag by Guru Amar Das Ji, the third Guru of the Sikhs. The word Anand means complete happiness. The Anand Sahib is a part of the Nitnem (daily prayers) which are read by Amritdhari Sikhs before dawn. Anand Sahib is chanted at all the religious ceremonies of the Sikhs irrespective of the nature of the event.
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Join us for a special discussion with Steve Stoute, marketing guru and author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, and learn about his experiences connecting cultural icons with blue-chip marketers. This event will is moderated by Josh Tyrangiel, editor-in-chief of Bloomberg Businessweek.
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A weekly take on business news in central Indiana. The IBJ Podcast is brought to you by Taft.
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The Feltastic Kino Casino is a weekly podcast discussing the latest internet drama from the biggest degenerates in "this sector of the internet". Hosted by Internet Archivists Ashton "PPP" Parks and Andrew "Race" Warski, KC is one of the fastest-growing multimedia series' on the web, bringing some of the biggest names in dissident interneting together with laughter and investigative journalism. Tune in every Tuesday (or Wednesday) for The Rake Back and every Friday for the main event live on ...
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Welcome to the "Brand Hustlers" Podcast - the ultimate platform where passionate entrepreneurs and business enthusiasts share their stories, insights, and unique value propositions.
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Sleep Is For Billionaires The Podcast shares insider information from celebrities and entrepreneurs on how to become an industry professional. Visit our store today: https://sleepisforbillionaires.co/shop
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CarCast is twice weekly automotive podcast hosted by Matt “The Motorator” D’Andria, former NFL and WWE superstar, Bill Goldberg, and Vice President Editorial & Editor-in-Chief at Edmunds.com, Alistair Weaver. CarCast explores all aspects of the automotive space from the performance aftermarket to new car buying and the future of the automotive industry. The guys answer your questions, offer advice and feature guests from the automotive industry and celebrity car enthusiasts.
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This podcast will be produced at least monthly by an alumni relations professional for alumni relations professionals. From show to show we will explore the topics that are on the mind of alumni relations practitioners. From the details of event planning to the quest to define relevancy, Impact Alumni podcast will a quick and easy way for professionals to get professional development and guidance when the need it at their convenience. Your feedback is valued and needed, send me an email at i ...
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Networker. Any success I’ve had in my life I owe to networking. Listen for the keys to becoming the rockstar in YOUR life! Support this podcast: https://podcasters.spotify.com/pod/show/craig-mckim/support
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We drink our coffee to wake us up and get us through our 9-5. Though it can be for pleasure, coffee is usually a means of survival. At the end of the day, we drink our cocktails to unwind, to relax, to socialize, to celebrate. In fact, we’re often sipping a cocktail while we’re working on our sacred passion projects in the evening. People are sacrificing their happiness by staying in jobs that make them miserable because they are too afraid to let go of their paycheck or security blanket and ...
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Sean Burch started out with a lofty goal: to climb Mount Everest solo and without supplementary oxygen. To accomplish this, Sean developed a training regimen that incorporated cardio and strength elements, nutrition, and mental conditioning. That program took him to Everest's summit and helped launch his career as one of the world's premier athletes. He is now considered an "American Fitness Guru" (Men's Journal) and sought after for his unique techniques and his contagious enthusiasm. Hyper ...
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Ep. 214- LOSERS and WINNERS!🧪Tests We TRIED! 🥫SPAM Eating, Dead or Alive? - Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts. ============================…
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Ep. 213- GUEST: SNOOZE in EMAIL? Send Time OPTIMIZATION not great? w/ TOP Email DELIVERABILITY Expert! 🧠 GUY HANSON VP @ Validity 🧠
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights. ================================================================= Best Moments: (01:36) Guy's journey into the email marketing industry (05:27) Dif…
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All about tire testing and visiting the Treadwell Research Park
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Follow @motorator Presented by Bravago BeveragesVon Bleav + Carolla Digital
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Ep. 212 - Best Time to Send Emails? On-Demand is Bad? Email Open Rates Garbage?✔️or ❌RAPID QUESTIONS about NOTHING! Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries. ================================================================= Best Moments: (01:41) Best time to send ema…
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Ep. 211- What’s Up THIS WEEK==> LinkedIn TIP TO BOOST ENGAGEMENT! Apple BRANDED MAIL! 📺 New TV SHOWS!
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In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations. ================================================================= Best Moments: (00:59) Introduction of…
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SPECIAL LIMITED SERIES: ===> HOW TO Create FOMO for WEBINARS? 🚽 <=== | BATHROOM Break #26 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience. ================================================================= Best Moments: (02:03) Using …
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CarCast+Edmunds - New Scout, Lamborghini Sterrato, Porsche Dakar, Ford Mustang Mach-E Rally, BMW M5, and Audi Q8
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What Indy tourism guru Chris Gahl learned from his father’s murder, surviving cancer
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Last week’s edition of the IBJ Podcast featured Chris Gahl, executive vice president and chief marketing officer for Visit Indy, unpacking the strategy for promoting Indianapolis to a worldwide audience during Taylor Swift’s Eras Tour. As promised, we have a follow-up interview with Gahl this week that is so different from last week’s that we neede…
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Ep. 210 - IMPOSTER SYNDROME - we ALL have it! (nobody has a clue!)🫤I hate when friends sell to friends (and ✨Bedazzling✨is horrible!) Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances. ==============================…
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Ep. 209 - GUEST: MARKETERS CHANGE LIVES!❤️ With: GEORGE B. THOMAS - HubSpot Expert! Founder of Sidekick Strategies - INDUSTRY LEGEND!
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In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth. ================================================================= Best Moments: (02:0…
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Goldberg shows up at WWE, his new car show and Matt visits the Lane Motor Museum
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Follow @motorator Follow @goldbergsgarage Presented by Bravago BeveragesVon Bleav + Carolla Digital
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Ep. 209 - SECRET TACTICS THAT WORK! LinkedIn, Email, more (but they are annoying 😬 ) WHAT TV SHOW WOULD YOU GO ON? ⭐️⭐️ Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows. ================================================================= Best Moments: (01:05) Work…
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In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind. =======…
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SPECIAL LIMITED SERIES: ===> LINKEDIN Getting Rid of TOP VOICE BADGES 🚽 <=== | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor. ================================================================= Best Moments: (01:09) Jay's upcoming role as an adjunct…
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CarCast+Edmunds - Tesla Model S Plaid vs Lucid Air Sapphire in a head-to-head race. Also, the new McLaren W1 and Ferrari F80
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How Taylor Swift will give Indy a massive platform to promote itself
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Does anyone need reminding that Indianapolis is less than two weeks away from hosting Taylor Swift and the last U.S. dates for the Eras Tour? There of course are three shows scheduled Nov. 1, 2 and 3 in Lucas Oil Stadium, and more than 50 related events planned across the city to entertain fans over what essentially will be a major holiday downtown…
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Ep. 207- SECRET Holding Back Performance! DOMAIN FREQUENCY = INSTANT BOOST! 🧠 Wait, what is YOUR NAME? - Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers. ================================================================= Best Moments: (00:54) Introduction to domain frequency and its impact on marketing (01:38) …
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Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices. ================================================================= IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by…
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Ep. 205 - BEST WEBINAR Lead Gen is FACEBOOK😳? LINKEDIN For CONSUMER? 😬 MY FIRST JOB!! Ask Us ANYTHING!
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In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format. ================================================================= Best Moments: (01:57) Question about running B2B ads on Facebook (03:33) Effectiveness of Facebook for …
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In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers. ================================================================= Best Moments: (00:59) Perrier's marketing challenge due to contamination issues (01:50) Qantas Airlines' i…
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CarCast+Edmunds - Advice on how to become an automotive journalist
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Follow @motorator Follow @weaveroncars Follow @edmunds Presented by Bravago Beverages Check out this job at EdmundsVon Bleav + Carolla Digital
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SPECIAL LIMITED SERIES: ===> QUICK Content VS. GUIDES, REPORTS, etc...🚽 <=== DANIEL's BFF WAS A GIRAFFE!🦒 | BATHROOM Break #25 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fit…
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What’s the potential impact of Lilly’s $4.5B ‘medicine foundry’ in Lebanon?
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The LEAP Research and Innovation District under development near Lebanon represents a shift in the way economic development officials are working to attract companies to Indiana and create jobs. Its detractors have objected to the strategy by the Indiana Economic Development Corp. to corner thousands of acres of rural land for the project. Some are…
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Ep. 203 - SEND MORE EMAIL! You're NOT Sending ENOUGH!😮HALLOWEEN CANDY Meltdown!!🍬 Jay’s SCOOP
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In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument. ======================================================…
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Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]
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In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape. ================================================================= Best Moments: (01:47) Micki’s background in reality TV and transition to marketing (0…
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What to look forward to at the SEMA Show, SEMA Fest and how you can be part of it.
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Ep. 201 - LINKEDIN Trick to BEAT ALGORITHM!😮'Nobody Wants This'👍or👎Ask Us ANYTHING
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In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits. ================================================================= Best Moments: (01:07) Work question from Davie in Dubl…
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Ep. 200 - What’s Up THIS WEEK ==> Gen Z Hates INSTAGRAM?😡 B2B Halloween Marketing?👻TOP HALLOWEEN COSTUMES!
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In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference. ================================================================= Best Moments:…
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SPECIAL LIMITED SERIES: ===> POST on EVERY Platform?? 🚽DANIEL MURRAY WATCHES GILMORE GIRLS <=== | BATHROOM Break #24 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expandin…
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CarCast+Edmunds - New Ford Expedition, another Cybertruck recall and what’s up with Vinfast
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Indy food bloggers ‘A Couple Cooks’ on becoming internet famous, publishing new cookbook
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Sonja and Alex Overhiser are among the most influential chefs in Indiana, but you won’t find them working in any restaurant. From the kitchen in their home south of Broad Ripple, they have created, tested and posted more than 3,000 recipes to their 14-year-old food-influencer website, acouplecooks.com. It logs millions of pageviews per month, while…
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DNP Groundbreakers: Paul Bobnak, Direct Mail Evangelist w/ Who's Mailing What?
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Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test. Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984. Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's …
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Ep. 199 - BEST OFFERS to use Right NOW! Business and Consumer! 🫢The SECRET LIVES of Mormon Wives #momtok!😬
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In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and off…
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Ep. 198 - NEW!📊Brand Rankings Report 📈 MARIGOLD RANKS 200 BRANDS Relationship Marketing! GUEST 🡪 Michele Fitzpatrick: VP Strategy & Services
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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success. =================…
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Audi SQ8 test, fastest car 0-60 mph, custom wheels and more
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Follow @motorator Follow @bradley_fanshaw Presented by Bravago BeveragesVon Bleav + Carolla Digital
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Ep. 197 - SECRET Tip to MASSIVE Increase in Awareness! 🤔 Sandals with Socks? Bring Snacks to Movie Theatre?🩴 Ask Us ANYTHING
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In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture. ================================================================= Best Moments: (00:1…
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Ep. 196 - What’s Up THIS WEEK ==> RETURN TO OFFICE?🤮! + WOLFS w/Pitt and Clooney is TERRIBLE! 👎
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In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings. ================================================================= Best Moments: (00:58) Companies pushing for return to office (01:4…
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SPECIAL LIMITED SERIES: ===> PUBLIC SPEAKING TIPS! (in meetings, on webinars, at events) 🚽 <=== | BATHROOM Break #23 (COLLAB: The Marketing Millennials + Do This, Not That)
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In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience. ==============================…
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CarCast+Edmunds - The Maserati MC20 and Chevrolet Corvette Z06
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From the Army to finance to tech to owning an excavation firm, Andrea Sloan says ‘yes’ and takes chances
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Readers of IBJ’s annual lists of fastest-growing Indianapolis-area companies might be familiar with GroundBreakers, formerly known as GroundBreakers Hydrovac Excavation. Between 2021 and 2023, its annual revenue grew 143.1% to $18.9 million, which was good for 10th place on our most recent list. All of that growth came under President Andrea Sloan,…
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Ep. 195- NEW! 5 SUBJECT LINE TESTS you have NEVER TRIED!🥣SOUR PATCH KID CEREAL? Selling Sunset-GOOD or BAD?? - Jay’s SCOOP
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In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates. ===============================…
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Ep. 194 -🔍 SEO Pitfalls to AVOID! #1 Escape Room Company in U.S. MARKETING LEADER: Teddy Cheek from The Escape Game!
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In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading mark…
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Truck guru, Sean Holman, joins us to talk about overlanding, Ranger Raptor, OVR magazine, Meyers Manx and more
50:45
50:45
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Follow @motorator Presented by Bravago BeveragesVon Bleav + Carolla Digital
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Ep. 193 - SECRET reason you are getting UNSUBSCRIBES!📞 I avoid my friends 🫠 Ask Us ANYTHING
11:29
11:29
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In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends. ================================================================= Best Moments: (01:15) In-N-Out Burger …
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Ep. 192 - What’s Up THIS WEEK ==> AD Costs RISING? B2B on WEEKENDS?🦛MOO DENG! + Season 2 PERFECT COUPLE? 🔥
7:37
In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture. ================================================================= Best Moments: (00:28) Rise in digital ad costs due to the upcoming presidential election (02:02) Increased weeken…
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