In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Michelle Barnum Smith to share her expertise in navigating TikTok Shop and building relationships with creators. Michelle dives into the difference between creators, influencers, and affiliates, and why TikTok Shop is revolutionizing e-commerce. From strategies to find the rig…

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that c…

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing d…

Anthony Dal Ben is one of the winners of the Be Water Smart #summerstrong competition. Winners of this competition transformed their once water loving lawns/gardens into yards that are water efficient but at that same time beautiful. For Anthony it was a family affair. Hear how not only did he transform his front lawn into a water wise landscape, h…

Elaine Fitzgerald is one of the winners of the Be Water Smart #summerstrong competition. Winners of the competition transformed their once water loving lawns/gardens into yards that are water efficient as well as beautiful. Listen in to hear how Elaine went from grass to a pollinator heaven. Help support feral cat rescue/spay-neuter/finding good ho…

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She …

Janelle Auyeung is one of the winners of the Be Water Smart #summerstrong competition. Winners of this competition transformed their once water loving lawns/gardens into yards that are water efficient, but at that same time beautiful. Hear the steps Janelle took to make her backyard a magnificent oasis of fruit trees, vegetables and flowers. Help s…

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and bus…

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team. They discuss …

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking d…

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business p…

It is the September To Do List – believe it or not, we are in full Fall prep time. Lots of cool weather vegetables to start planting, and tons of clean up and pruning. It was quite a hot summer and time may have been sparse in the garden, but it’s time to get the gloves on and get to work. Episode includes Listener Q&A. It is time to plant: Beets (…

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content c…

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying …

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strateg…

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to d…

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into …

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick. Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Findi…

This episode is sponsored by bewatersmart.info. The heat getting to you? There’s a good chance it’s also impacting your plants. I discuss various heat related plant issues and ways to mitigate them. To ask questions for future shows, submit them at: · Facebook · Instagram · email Marlene at marlenetheplantlady@gmail.com Find Marlene over on YouTube…

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organ…

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest …

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from you…

This episode is sponsored by bewatersmart.info. In this episode, I discuss 10 of my favorite drought tolerant plants. Even if you think you don’t have a green thumb, these plants will thrive in your garden with minimal water requirements. Plus, I include pollinator information. To ask questions for future shows, submit them at: · Facebook · Instagr…

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he i…

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies. Michael Lovitch, MA is a former …

In this episode, I have a great conversation with the Chocolate Botanist, Derek Haynes. Hear about his journey becoming a plant biologist as well about his mission to debunk misinformation on the internet. We discuss his “favorite” myths and how he handles the backlash he receives on social media. Derek is a plethora of educational and entertaining…

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry. Check out collectivemindsociety…

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits. Check ou…

Join Norm Farrar and Kevin King in the first solo episode of The Marketing Misfits Podcast, where they dive into the story behind Norm's iconic beard, as well, the duo explores the global perception of English around the world and the many mistranslations they've encountered. Enjoy personal anecdotes and unique insights from today's episode of Mark…

Norm Farrar and Kevin King are back with another misfit! The Marketing Misfits dive into understanding the difference between Me vs You marketing, the art of the cold call, and email marketing tips and strategies with special guest, Kat Parker Merritt. Kat is a lifetime entrepreneur, who started her first franchise when she was 7 years old. Hosted …

Tune in as Norm Farrar and Kevin King, hosts of 'The Marketing Misfits,' delve into the realms of unconventional marketing strategies and lifelong learning with their special guest, David Gonzalez. David is the Founder of Simply the Coolest, The David Gonzalez Agency, & Internet Marketing Party. He is a central figure in his industry, overseeing mu…

Join Norm Farrar and Kevin King on 'The Marketing Misfits' as they discuss unconventional marketing and lifelong learning with Katie Wells, serial entrepreneur and host of the Wellness Mama podcast. Explore out-of-the-box parenting, learning techniques, and stories of perseverance. Visit marketingmisfits.co for more and check out collectivemindssoc…

Soil science can be a bit confusing. How long does it take for materials to be broken down, is it good practice to add microbes and what exactly are microbes? Robert Pavlis addresses these questions and more. Check out his new podcast Garden Fundamentals plus his impressive list of books including Soil Science for Gardeners and Compost Science for …

If I was picked up and dropped into a gardening zone relatively different than mine, it would be a huge steep learning curve. I love talking to gardeners from zones different than my zone 9b and it doesn’t get much different than zone 3. I have a fun and educational chat with Theri Vasina LHirondelle who grows amazing flowers and veggies in Montana…

Dieffenbachia, ‘pothos’, Monstera… a great majority of houseplants are in the Araceae family which most people shorten to just say Aroids. I discuss this broad family with UC Davis Botanical Conservatory volunteer extraordinaire Bruce Ritter. He has revamped our collection and he shares all his tips and tricks with us. Help support feral cat rescue…

Believe it or not, spring is around the corner. Here in NorCal, it is still wet with periods of cold, so one does have to be careful with working soil and protecting from potentially freezes. LOTS of prep to do for the upcoming season. It is time to plant: · Broccoli · Cabbage · Carrots · Cauliflower · Collards, swiss chard · Kale · Leeks · Loose l…

It’s here – the last To Do list of the year. So far it has been a mild winter, with regards to both temperature and moisture. It is the time to plant another round of winter vegetables, work on pest management, and start planning for your spring garden. We are at the apex of short days, so time to work is limited. Episode includes Listener Q&A, wit…

How do we ensure the next generations become stewards of the land? Of course exposing them to nature and getting them outdoors but also having conversations and reading with them. I talk with author, Collin Pine, about his children’s book ‘The Garden Next Door’ and how its message is more important than ever. Collin’s latest book is called “The Gar…

Gardening can be murder... that is what a lot of people who claim to have a brown thumb think. But in this case, I’m discussing murder mystery books and their links to gardening. Author, Marta McDowell, joins me to discuss her new book “Gardening Can Be Murder: How poisonous Poppies, Sinister Shovels and Grim Gardens Have Inspired Mystery Writers’.…

Trees -- we all know how important they are. But what are the best trees for zone 9? How exactly do you properly plant, stake and water a new tree? Pamela Sanchez -- Certified Arborist and Education Programs Manager for the Sacramento Tree Foundation -- joins me to discuss these topics and more. Pamela and the Sacramento Tree can be found at: · Web…

It is the October To Do List, and that means it is a very busy time in the garden. Clean up from summer vegetables and prepping for fall and winter. The days are cooler, but shorter – which means you have to work efficiently and hard. Episode includes Listener Q&A, with topics listed below. It is time to plant: · Fava beans · Beets · Bok choy · Car…

Seeds. As gardeners we sow them, order them, harvest them, and sometime try to prevent them. Author and gardener Jennifer Jewell delves even deeper into the science and importance of seeds in her new book ‘What We Sow’. We discuss her inspiration for the book and talk about why seeds are so important in our ecosystem, cultures and overall survival …

As a plant person with minimal design skills, I’m in awe of people with both skill sets. In this episode I talk to Soleil Tranquilli about how she combines her artistic design ability with her wealth of plant knowledge to create firesafe, water wise and tranquil gardens. She is the owner of Tranquill Gardens as well as being a Certified watershed W…

It is the September To Do List – believe it or not, we are in full Fall prep time. Lots of cool weather vegetables to start planting, and tons of clean up and pruning. Summer may have been easy in the garden, but it’s time to get the gloves on and get to work. Episode includes Listener Q&A and a discussion around current published articles in the h…

You can say that my guest, Justin Hancock, is passionate about passion vines! But he is also passionate about anything that grows. As a horticulturalist for one of the top nurseries, Costa Farms, he gets to surround himself with all types of plants. We discuss, of course, passion vines as well as houseplant care. Justin and Costa Farms can be found…

It is the August To Do List, and we are having a gorgeous summer that is offering up IDEAL garden conditions. Vegetable and fruit harvests are bountiful, but there is prep work for fall piling up. It is time to: Plant seeds in ground, including: beets, cabbage, carrots, turnips, potatoes Prep garden beds for Fall planting in September: Weed, compos…

Want to replace your lawn with a cacti/succulent garden? Here’s how. My coworker and succulent grower extraordinaire, Gianluca Bacci, joins me to discuss succulent growing tips. We talk about major do’s and don’ts of succulent care plus why the saguaro cacti of Arizona are dying. Gianluca can be found at: · Instagram: marinsect_gianluca To ask ques…

Many of us walk around with ideas/inventions in our head but don’t follow through with them for numerous reasons. In this episode, I talk with inventor/founder of PlantTraps, Deborah Holtschlag, about how she came up with an idea and ran with it. We discuss her products that turn balconies into amazing gardens as well as her journey from idea to ma…

It is the July To Do List, and we are in the HEAT of summer. Garden work is relegated to morning and (maybe) late afternoon given the blistering temperatures. Luckily, it is not the busiest time of the year garden wise – hopefully most of your time is spent harvesting vegetables. Plenty to do still from a maintenance perspective, and believe it or …

Von Marlene Simon