117: Conscious Brands, Eco Entrepreneurship, Supporting a Sustainable Consumer Economy |Stu Landesberg, Grove Collaborative

ECO CHIC

Excited to share this value-packed conversation with Stu Landesberg, Co-Founder and CEO of Grove Collaborative. Grove Collaborative is an online retailer of natural cleaning and personal care products (actually, the only plastic-neutral online retailer in the world!) and has recently vowed to go 100% plastic-free by 2025 – a promise that encompasses all the third party brands they carry as well, such as Method, Mrs. Meyers, Seventh Generation and more. Stu and I discuss his entrepreneurship journey, especially in the context of making sustainable products mainstream when they were not as plainly prevalent. We circle to the idea that businesses can do good – it’s not just about doing “less bad,” but actually contributing in a meaningful way to the conservation of natural resources and promoting more thoughtful, nontoxic homes. We also discuss why plastic is so bountiful in the consumer product space, plus some of the issues with recycling. We lastly support the community around mission-driven brands; Stu details how brands are really lifting each other up in progressing as a whole towards a cleaner, more eco-conscious consumer economy.
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Launched in 2016 as a Certified B Corp, Grove Collaborative creates innovative natural products and offers a curated selection of healthy home essentials like cleaning supplies and personal care products. With a flexible, monthly delivery model and a personal Grove Guide assigned to each customer, Grove’s platform makes it easy for people to switch to healthier, more sustainable routines. Every item Grove offers, both from their flagship Grove Collaborative brand and from exceptional third party brands, has been thoroughly vetted against strict standards for sustainability, efficacy and supply chain practices. On a mission to move Beyond Plastic, Grove is the first and only plastic neutral retailer in the world and is committed to becoming 100% plastic-free by 2025. For more information, please visit www.grove.co/plastic.

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