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Yoga Business Trends 2026: Data, Service, and Building Confidence with Michael Jay
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✨ Yoga biz isn’t just about mats and malas anymore—it’s about data, confidence, and community. In this episode, we’re diving into why your studio needs a clear point of view, how COVID secretly did us a favor with tech, and why vibes alone won’t keep the lights on (sorry, not sorry). We’ll talk rethinking service, making “giving back” the hottest trend of 2026, and building real business confidence—without ditching the soul of yoga.
🔑 KEY TAKEAWAYS
Studios need a clear point of view. Having a distinct perspective on what kind of yoga you teach and who you’re serving makes marketing easier and business stronger.
People pay for feelings, not just services. Whether it’s yoga or a custom frame, what clients truly value is the way your offering makes them feel—proud, connected, transformed.
Service work needs rethinking. Giving away too much for free or over-discounting hurts your sustainability. True service means supporting your community without sinking your business.
COVID fast-tracked tech growth. Online classes, automations, and digital systems were coming anyway, but the pandemic sped up adoption—and that’s something to embrace.
2026 trend: Giving Back. Imagine if yoga became synonymous with community care—whether through donation nights, local cleanups, or food drives. Giving back can (and should) be an industry standard.
Data > vibes. Real-time data is a must for decision-making in yoga businesses. Intuition is important, but numbers tell the full story.
Business confidence is the goal. Let’s release the false tension between “true yoga” and profitability. The two can co-exist beautifully when we let yoga guide how we lead, serve, and run our businesses.
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