Episode 173: In Today’s T.V. and Film Landscape, Product Placement Isn’t Always What You Think It Is

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Have you ever noticed a bottle’s label prominently displayed during a pivotal scene in a favorite television show or film, and wondered: “Was that on purpose?” It just might be. That’s increasingly thanks to people like Anastasia Tarasova, the founder of Bottles on Set, a product-placement agency that delivers expertise in wine and liquor to film and television productions.

To learn about how this all works, we sat down with Tarasova to hear more about her agency’s projects. Listen as she shares tricks of the trade and some of her juiciest anecdotes. You probably won’t look at drinks on film the same way again.

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