#313: The Secret to Creating a Top 1% Podcast with James Burtt

Unscripted with Spencer Lodge

90% of the podcasts never go beyond the 7th episode. The reason? Launching is easy – committing isn’t.

Meet James Burtt, founder of Phonic Media, a results-driven agency that's mastered the art of content marketing and brand building. Having launched 179 podcasts for top brands, businesses, and celebrities like BMW, Xbox, and Alex Murphy, his strategic approach has generated millions in revenue, proving that content is king.

In this episode, James shares the cheat codes – why going niche-free works, ways to monetise your podcast, and how an internal podcast can transform company culture. He also dives into overcoming camera fear and reveals five power tips that can transform any podcast into a success.

No fluff, just real strategies that work. If you’re serious about podcasting, tune in to learn from one of the best in the business and get ahead in the game!

0:03:52 – James’ podcasting journey

0:06:40 – What separates the top 1% of podcasts from others

0:10:51 – Benefits of having a podcast

0:15:47 – The secret to niche-free podcast success

0:27:56 – Boosting company culture with an internal podcast

0:37:40 – Strategies to monetise your podcast

0:53:49 – Equipment for launching your podcast

0:58:48 – Conquering your fear of being on camera

1:00:51 – Five power tips for podcasting success

Show Sponsors:

IOPn: Shaping the future of the internet with revolutionary blockchain technology rooted in decentralised community ownershiphttps://iopn.io/

Socials:

Spencer Lodgehttps://www.instagram.com/spencer.lodge/?hl=en https://www.tiktok.com/@spencer.lodge https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV https://www.facebook.com/spencerlodgeofficial/

James Burtt https://www.linkedin.com/in/jamesburtt/ https://www.instagram.com/jamesburttofficial/?hl=en https://www.facebook.com/people/James-Burtt/