Barry Petersen: Musician, Serial Entrepreneur, Founder of Coffee Surf Co. and Jersey Shore Icon

The Shifting Perceptions Podcast - Inspiration For Creative Lifestyles

In this episode, I spoke with my friend of over 20 years, Barry Petersen.

Barry is an eclectic, talented, and hard-working dude who’s been nurturing his entrepreneurial spirit since he was a teenager. He shares his story with us and it’s one that you’ll find both inspiring, insightful, and relatable.

Depending on whom you speak to, those who know Barry could describe him in many ways. I don’t even know how I’d begin to describe him, but words like charismatic, entertaining, and smooth come to mind.

I said in this episode that Barry is someone who’s changed the most in the past twenty-plus years of knowing him, but he’s also someone who’s changed the least.

Barry is someone who is unapologetically and authentically…Barry.

For 25 years, he’s sold out concerts with his band, Barry and the Penetrators and he went on to found a popular brick and mortar cafe at the Jersey Shore. Barry had a line of surfboards, makes artwork and has a mural business with his fiancé Jill. Barry’s main business venture is Coffee Surf Co. which is sold in over 80 locations and has collaborated with Slightly Stoopid and myself.

Barry is a hustler. Not in a cheesy car salesman kinda way, but in the best sense of the word. He loves finding creativity in business and chasing sunrises, cold ocean plunges, and snowboarding and despite the rough times, he always comes out the other side of real challenges even stronger.

Let us know what you think about the episode and if you loved it, please subscribe and leave an honest review on Apple Podcasts or on whatever player you’re listening.

But also….

• The joys of fatherhood. • A bi-coastal upbringing. • Life lessons from business. • The early days as a punk rocker and dreadlock reggae fan. • Surf and skateboard lifestyle. • His deep love of the Jersey Shore culture. • Making music for the love of it. • How he went from a lemonade stand sized coffee stand to scaling up his Coffee Surf empire. • The art of the comeback. • The mindset needed for success. Barry Petersen Links & Resources: • Coffee Surf: https://coffeesurfco.com/ • Instagram: https://www.instagram.com/barrybiz/ • Barry and the Penetrators: https://www.instagram.com/barryandthepenetrators1/ • Jill Da Brush IG: https://www.instagram.com/jilldabrushandco/ • Jill Hawthorne: https://www.instagram.com/jillybeanersisback/

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