Episode 1 - Theory of Change

Stop Funding Heat - Sounding the Alarm on Climate Misinformation

In the first of our three-part series we discuss a fascinating theory of change - can you influence what's published online by talking to directly to those that fund it - the advertisers?
The Stop Funding Heat podcast is produced by Stop Funding Heat: www.stopfundingheat.info

Thanks to our guests today! Find the Conscious Advertising Network and their manifestos at https://www.consciousadnetwork.com/
Find CheckMyAds at www.checkmyads.org and become a "Checkmate" at https://checkmyads.org/membership/

References
We do our best to reference as many of the conversation points we cover in our interviews. If there’s something missing, please do get in touch at [e-mail]

Not Sure About That - Is Coral Improving in the Great Barrier Reef? https://climatefeedback.org/claimreview/coral-cover-great-barrier-reef-improved-2021-but-doesnt-mean-reef-growing-quickly-contrary-to-daily-wire/

Not Sure About That - No, Electric Vehicles Are Not 7 Times More Expensive Than Petrol Equivalents https://climatefeedback.org/claimreview/electric-cars-arent-seven-times-more-expensive-than-gasoline-powered-cars-as-claimed-on-facebook/

Not Sure About That - Patrick Moore’s graph makes no sense https://archive.is/2Jqjr

Fake news travels six times faster than the truth on Twitter - Harvard Study - https://www.science.org/doi/full/10.1126/science.aap9559

Vice asks ad industry to re-think LGBTQ blacklists https://www.thedrum.com/news/2018/10/15/vice-asks-industry-rethink-blacklists-lgbtq-and-important-issues-are-avoided

70% of climate safe content in unmonetized - appears in Change The Narrative report via CHEQ Inc and Media Bounty https://docs.google.com/presentation/d/1I_KDqD4vBylcMz39Rk3107gAhl5IWQk9AY-BnUZTfVE/edit#slide=id.p

The Times - Advertising funding terrorist content (2017) https://www.thetimes.co.uk/article/big-brands-fund-terror-knnxfgb98

Google introduces demonetization of climate misinformation content https://support.google.com/google-ads/answer/11221321?hl=en

WARC Guide to Conscious Media Investment - Explainer https://www.warc.com/newsandopinion/opinion/conscious-media-investment-the-moral-and-commercial-imperative/4391

The Sleeping Giants campaign https://twitter.com/slpng_giants

Kapitel

1. Introduction (00:00:00)

2. "Not Sure About That" Part 1 (00:01:35)

3. Interview with Harriet Kingaby, Conscious Advertising Network (00:06:17)

4. "Not Sure About That", Part 2 (00:29:48)

5. Interview with Nandini Jammi, Check My Ads (00:33:51)

6. Outro (01:03:30)