China Transforming Digital: Insights from Wiredcraft's CEO, Ronan Berder

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

What does it take for brands in China to transform their businesses to be digital-ready? We asked Wiredcraft CEO and Co-founder Ronan Berder to provide his insights into what companies need to evolve their businesses. Ronan has been instrumental in driving digital innovation and transformation for such brands as Starbucks, Nike, and Hilton and provides us with stories and strategies behind China's digital revolution.
1. What is digital transformation? How can you work with these major companies, and what lessons can other businesses learn?
2. What has led to such rapid adoption of digital transformation in China? How have payments and digital wallets forced companies to change?
3. How much of China is exportable now that you're doing regional markets?
4. How much of the type of transformation will help Chinese brands export outside of China?
5. How successful have brands done to do it on their own without the big e-commerce platforms?
6. Are there specific categories that benefit from direct-to-consumer business?
7. Is direct-to-consumer too hard, and is it much easier to push media to consumers?
8. What are your thoughts about AI, and how can brands use it to maximize their digital transformation plans?
9. What recommendations to get into a business like yours? Is this truly the future of the advertising industry?
10. A/B Test: Mini-Programs/Shanghai/Wechat & Burberry
Ronan on Linkedin: https://www.linkedin.com/in/ronanberder/
About Wiredcraft: https://wiredcraft.com/
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