Empower Your Drive: Electric Avenue’s EV Charging Network

Reimagined Energy Podcast

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Introducing Mark MacDonald, the founder of Electric Avenue, who shares the process of the Electric Vehicle (EV) charging industry and how it is filling a much-needed gap in the market.

Mark breaks down the business of electrification and how crucial data points can reveal the truth behind EV adoption worldwide despite occasional negative news cycles. Mark also discusses the challenges and solutions to EV charging infrastructure, centring on the “Always Be Charging” (ABC) concept. He emphasizes the need for a shift in refuelling/recharging habits and the importance of robust infrastructure for multi-unit buildings. Mark also dispels misconceptions surrounding the grid's capacity to handle mass EV adoption while drawing attention to the untapped potential of bi-directional charging.

Additionally, he shares exciting news about Electric Avenue’s upcoming expansion to the US, collaboration with developers and hospitals, and the launch of their own MIRV and fleet-compatible hardware.

This episode is a must-listen for those keen for insights into the challenges and opportunities in the EV charging industry and Electric Avenue's contribution to fostering EV adoption.

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