Ep 190 Maximizing the Potential of a Multigenerational Workforce

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In episode 190 you'll meet Spence Wixom, President and CEO of The BrooksGroup. We discussed the impact of multigenerational dynamics in the workplace, focusing on the Baby Boomers, Gen X, Millennials, and Gen Z.
Three key discussion points are:

1️⃣ Communication Preferences Across Generations: Spence highlights the unique communication preferences of each generation. Baby boomers prefer face-to-face and deeper relationship communication, Gen X leans towards email and text, millennials favor social networking and instant messaging, and Gen Z is drawn to video communication. Leaders should consider adapting their communication styles to accommodate the preferences of their multigenerational teams.

2️⃣ Inspiration and Motivation: The discussion also shed light on the varied motivational factors for each generation. Baby boomers find motivation in team dedication, while Gen X values individual recognition and accomplishment. Millennials are driven by mission and flexibility, and Gen Z focuses on personal branding and purpose. By recognizing and tapping into the unique motivators of each generation, leaders can cultivate a work environment that brings out the best in every team member.

3️⃣ Handling Conflict and Fostering Empathy: We also discussed the rise in personal anxiety across generations, with younger generations experiencing higher levels of anxiety. Leaders need to be mindful of these factors and foster empathy in their approach. Embracing differences and building upon shared values can help mitigate conflicts arising from generational disparities, leading to a more cohesive and supportive workplace culture.

Main Takeaway:

My key takeaway from this conversation is the importance of embracing and understanding the multigenerational dynamics in the workplace. Recognizing the unique communication preferences, motivational drivers, and sources of anxiety for each generation can empower leaders to create an inclusive and supportive work environment. By tapping into the strengths and virtues of each generation, leaders can foster empathy, inspire cohesion, and drive collective success within their teams.

Connect with Spencer Wixom on LinkedIn
Visit the BrooksGroup website
Download the Multigenerational Sales Team Report

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My affiliate link to Castmagic, the AI tool I used to help produce these show notes.

Connect with Bernie Borges
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Music attribution:
Old Bossa Twin Musicom
Suno

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