Gehen Sie mit der App Player FM offline!
How to Price Based on Value with Chris Do
Manage episode 196698852 series 1964045
Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE
26 Episoden
Manage episode 196698852 series 1964045
Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE
26 Episoden
Alle Folgen
×Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.