Gehen Sie mit der App Player FM offline!
EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience
Manage episode 439364698 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions.
The examples include Lily's Kitchen, Atoms, Gymshark:, Rimowa, Civilist Berlin, Patagonia, Nudie Jeans, Motel Rocks & Djerf Avenue.
The episode emphasises the importance of standing out and creating points of difference in ecommerce.
Key takeaways:
1. Innovation in ecommerce involves finding creative executions that enhance the customer experience and drive smarter business decisions.
2. Features like personalised feeding guidelines, stock notifications with product recommendations, and complex product configuration can add value and improve the customer journey.
3. Collecting and utilising product reviews can provide valuable insights and help counter conversion barriers.
4. Customisation options, engaging storytelling, and interactive elements can make the shopping experience more enjoyable and memorable.
5. Size profiling, curated looks, and brand value storytelling can help customers find the right products and connect with the brand's values.
6. Attention to design details, such as animations, iconography, and typography, can create a unique and engaging website.
7. It's important to stand out and create points of difference in ecommerce to drive better outcomes and customer engagement.
279 Episoden
EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 439364698 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions.
The examples include Lily's Kitchen, Atoms, Gymshark:, Rimowa, Civilist Berlin, Patagonia, Nudie Jeans, Motel Rocks & Djerf Avenue.
The episode emphasises the importance of standing out and creating points of difference in ecommerce.
Key takeaways:
1. Innovation in ecommerce involves finding creative executions that enhance the customer experience and drive smarter business decisions.
2. Features like personalised feeding guidelines, stock notifications with product recommendations, and complex product configuration can add value and improve the customer journey.
3. Collecting and utilising product reviews can provide valuable insights and help counter conversion barriers.
4. Customisation options, engaging storytelling, and interactive elements can make the shopping experience more enjoyable and memorable.
5. Size profiling, curated looks, and brand value storytelling can help customers find the right products and connect with the brand's values.
6. Attention to design details, such as animations, iconography, and typography, can create a unique and engaging website.
7. It's important to stand out and create points of difference in ecommerce to drive better outcomes and customer engagement.
279 Episoden
Alle Folgen
×
1 EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Manager Samir Kamnani 45:44

1 EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28

1 EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21

1 EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02

1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39

1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31

1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40

1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14


1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33

1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01

1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33


1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53

1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
Willkommen auf Player FM!
Player FM scannt gerade das Web nach Podcasts mit hoher Qualität, die du genießen kannst. Es ist die beste Podcast-App und funktioniert auf Android, iPhone und im Web. Melde dich an, um Abos geräteübergreifend zu synchronisieren.