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EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director
Manage episode 455967131 series 2581854
ABOUT THIS EPISODE:
In this episode, James Gurd & Paul Rogers interview David Magee, Product Director at World of Books, about their recent migration from Commercetools to Shopify.
The conversation covers the strategic shift towards direct-to-consumer sales, the challenges faced with their legacy tech stack, and the innovative solutions implemented during the migration process.
David shares insights on the importance of middleware, A/B testing for performance validation, and the project management structure that supported this significant transition.
In this conversation, David Magee discusses the integration of Algolia for search and recommendations, the challenges faced in navigating international markets with Shopify, and the transition to Shopify Enterprise.
He emphasises the importance of a build-measure-learn approach during migration, the significance of partner selection, and the complexities of launching a new site while ensuring a good customer experience. The discussion highlights the lessons learned from these experiences and the proactive strategies needed to overcome challenges in ecommerce.
Key takeaways:
- World of Books aims to be the world's largest sustainable online bookstore.
- The migration to Shopify was driven by rising costs and the need for innovation.
- Custom middleware was developed in-house to handle complex data integration.
- A/B testing was crucial to validate the new site's performance against the legacy system.
- Direct involvement from leadership was essential for project success.
- The migration process included extensive customer feedback and competitor analysis.
- Understanding data quality was key to the migration process.
- Understanding platform limitations is crucial during migration.
- A build-measure-learn approach is vital for success.
- Deciding when to launch a new site is complex.
- Collaboration with Shopify's product team was valuable.
- Clarity on success metrics helps align team efforts.
279 Episoden
EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 455967131 series 2581854
ABOUT THIS EPISODE:
In this episode, James Gurd & Paul Rogers interview David Magee, Product Director at World of Books, about their recent migration from Commercetools to Shopify.
The conversation covers the strategic shift towards direct-to-consumer sales, the challenges faced with their legacy tech stack, and the innovative solutions implemented during the migration process.
David shares insights on the importance of middleware, A/B testing for performance validation, and the project management structure that supported this significant transition.
In this conversation, David Magee discusses the integration of Algolia for search and recommendations, the challenges faced in navigating international markets with Shopify, and the transition to Shopify Enterprise.
He emphasises the importance of a build-measure-learn approach during migration, the significance of partner selection, and the complexities of launching a new site while ensuring a good customer experience. The discussion highlights the lessons learned from these experiences and the proactive strategies needed to overcome challenges in ecommerce.
Key takeaways:
- World of Books aims to be the world's largest sustainable online bookstore.
- The migration to Shopify was driven by rising costs and the need for innovation.
- Custom middleware was developed in-house to handle complex data integration.
- A/B testing was crucial to validate the new site's performance against the legacy system.
- Direct involvement from leadership was essential for project success.
- The migration process included extensive customer feedback and competitor analysis.
- Understanding data quality was key to the migration process.
- Understanding platform limitations is crucial during migration.
- A build-measure-learn approach is vital for success.
- Deciding when to launch a new site is complex.
- Collaboration with Shopify's product team was valuable.
- Clarity on success metrics helps align team efforts.
279 Episoden
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1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39
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1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31
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1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
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1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
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1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
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