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EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo

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Manage episode 450995967 series 2581854
Inhalt bereitgestellt von Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Paul Rogers and James Gurd, Paul Rogers, and James Gurd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience.

James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce product journeys to enhance customer experience. This is the a logical evolution to PDP Q&As, with customers able to get real-time responses to product and service questions, rather than waiting for a reply.

The episode discusses the importance of optimising user journeys, the technology behind Asklo, and how it can improve conversion rates. The conversation also explores case studies demonstrating Asklo's effectiveness in reducing PDP bounce rate by 30%.

Key takeaways:

  • Asklo aims to democratise product discovery in ecommerce by providing AI-generated Q&A on the PDP
  • AI can significantly improve customer experience and conversion rates.
  • Understanding user intent is crucial for effective product recommendations.
  • The technology behind Asklo includes Retrieval Augmented Generation (RAG).
  • Real-world case studies show a 30% reduction in bounce rates from PDPs.
  • Integration with existing systems is seamless and quick (measured page speed impact of 15ms)
  • Customisation options allow brands to control responses and tone.
  • The future of AI in e-commerce will focus on seamless user journeys.
  continue reading

279 Episoden

Artwork
iconTeilen
 
Manage episode 450995967 series 2581854
Inhalt bereitgestellt von Paul Rogers and James Gurd, Paul Rogers, and James Gurd. Alle Podcast-Inhalte, einschließlich Episoden, Grafiken und Podcast-Beschreibungen, werden direkt von Paul Rogers and James Gurd, Paul Rogers, and James Gurd oder seinem Podcast-Plattformpartner hochgeladen und bereitgestellt. Wenn Sie glauben, dass jemand Ihr urheberrechtlich geschütztes Werk ohne Ihre Erlaubnis nutzt, können Sie dem hier beschriebenen Verfahren folgen https://de.player.fm/legal.

There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience.

James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce product journeys to enhance customer experience. This is the a logical evolution to PDP Q&As, with customers able to get real-time responses to product and service questions, rather than waiting for a reply.

The episode discusses the importance of optimising user journeys, the technology behind Asklo, and how it can improve conversion rates. The conversation also explores case studies demonstrating Asklo's effectiveness in reducing PDP bounce rate by 30%.

Key takeaways:

  • Asklo aims to democratise product discovery in ecommerce by providing AI-generated Q&A on the PDP
  • AI can significantly improve customer experience and conversion rates.
  • Understanding user intent is crucial for effective product recommendations.
  • The technology behind Asklo includes Retrieval Augmented Generation (RAG).
  • Real-world case studies show a 30% reduction in bounce rates from PDPs.
  • Integration with existing systems is seamless and quick (measured page speed impact of 15ms)
  • Customisation options allow brands to control responses and tone.
  • The future of AI in e-commerce will focus on seamless user journeys.
  continue reading

279 Episoden

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