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EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About
Manage episode 460014993 series 2581854
Happy New Year. After a two week break, which seems like an eternity in ecommerce, we're back and raring to go.
To kick-off 2025, we're looking at the broader economic picture and the intersection between macro events and ecommerce strategy, assessing the key trends we think will shape the ecommerce industry this year and which ecommerce teams need to be planning for.
We've pulled out 5 factors that we think will have the greatest macro impact on ecommerce businesses.
- Mortgages and interest rates
- Inflation
- Stronger wage growth
- Trump’s tariffs
- Global supply chains
And then explore 6 key trends that arise from the current economic situation:
- Cross border commerce
- Loyalty & referrals
- Content and top of funnel become more important
- Technology consolidation
- Flexible payments
- Returns As A Service (RaaS)
Key takeaways:
- Understanding macroeconomic factors helps shape marketing strategies.
- The economic outlook in UK & US is slightly more positive than 2024 but still cost pressures on many households.
- Consumer confidence is crucial for driving discretionary spending.
- Premium & luxury brands are better insulated from the impact of shopping patterns due to rising costs.
- Tariffs will significantly impact supply chain costs and operations.
- Flexibility in supply chains is necessary to mitigate supply chain volatility.
- Investing in inventory management is essential for ecommerce success.
- Loyalty programs should focus on building long-term customer relationships.
- Community engagement enhances brand loyalty and customer retention.
- Buy now, pay later options can improve conversion rates if communicated effectively.
- Ecommerce brands should explore less competitive international markets for growth.
279 Episoden
EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 460014993 series 2581854
Happy New Year. After a two week break, which seems like an eternity in ecommerce, we're back and raring to go.
To kick-off 2025, we're looking at the broader economic picture and the intersection between macro events and ecommerce strategy, assessing the key trends we think will shape the ecommerce industry this year and which ecommerce teams need to be planning for.
We've pulled out 5 factors that we think will have the greatest macro impact on ecommerce businesses.
- Mortgages and interest rates
- Inflation
- Stronger wage growth
- Trump’s tariffs
- Global supply chains
And then explore 6 key trends that arise from the current economic situation:
- Cross border commerce
- Loyalty & referrals
- Content and top of funnel become more important
- Technology consolidation
- Flexible payments
- Returns As A Service (RaaS)
Key takeaways:
- Understanding macroeconomic factors helps shape marketing strategies.
- The economic outlook in UK & US is slightly more positive than 2024 but still cost pressures on many households.
- Consumer confidence is crucial for driving discretionary spending.
- Premium & luxury brands are better insulated from the impact of shopping patterns due to rising costs.
- Tariffs will significantly impact supply chain costs and operations.
- Flexibility in supply chains is necessary to mitigate supply chain volatility.
- Investing in inventory management is essential for ecommerce success.
- Loyalty programs should focus on building long-term customer relationships.
- Community engagement enhances brand loyalty and customer retention.
- Buy now, pay later options can improve conversion rates if communicated effectively.
- Ecommerce brands should explore less competitive international markets for growth.
279 Episoden
Alle Folgen
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1 EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Manager Samir Kamnani 45:44
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1 EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28
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1 EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21
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1 EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02
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1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39
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1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31
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1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40
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1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14
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1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33
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1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01
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1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33
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1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53
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1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
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