700 | News from the EDGE | Week of 7.29.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Join us for episode 700 of EDGE of the Web! We’re grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway!

Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal.

Cookie abolishment put on hold! That’s right, Google is switching up once again. Recent Google plans show they have gone back on their word and will keep cookies on Chrome; instead, they will incorporate updated user preference management.

What the heck is a GEO? Well, it may be your future. Speculation suggests that Generative Engine Optimization (GEO) may be the title of the future for SEOs as the digital landscape shifts from search to AI optimization.

This week, we cover major industry news and find out how truly intelligent AI Overviews really are, so tune in and enjoy episode 700 of the EDGE!

News from the EDGE:

[00:06:40] Reddit is limiting all search engines except one: wonder which one…

[00:11:03] So are we getting rid of cookies, or not?!

[00:16:05] EDGE of the Web Title Sponsor: Site Strategics

[00:18:02] Are SEOs going to throw away their business cards to become GEOs?

Captain Obvious:

[00:27:52] Nike Ad Campaign

AI Blitz:

[00:33:40] OpenAI starts testing the SearchGPT prototype, here’s what it looks like

AI Tools:

[00:38:18] Storyblocker - Visualized storyboard with real-time 3D and AI

[00:38:45] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:39:54] Report: How Often Google Mixes Ads Into Organic Search Results

[00:40:02] Ongoing Google Search Ranking Volatility For 2 Weeks

[00:42:03] Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned