Ep 021: From Corporate to Creative Entrepreneur with Brand Stylist, Designer, Kristen Poissant

Dreamcatchers District Podcast - Mindset, Authentic Marketing, Coaching, Goals, Creative Entrepreneur, Online Business, Fear

Today on the Podcast, Rebranding: Inside & Out!

If you're an ambitious, creative, woman (or feminist bloke) in your 30's — whose done everything "right" only to discover you've built the wrong castle — than this is the episode for you.

Maybe this is you ...

You're an overachiever whose climbed the corporate ladder in Advertising, Entertainment, or Tech. (Maybe you still are ... and you're questioning why).

And you HAD IT with ...

Working too many hours, with too many on-call days, too many pressures, and too many jerk-o's. Why? Cuz YOU'RE DONE never actually being able to ENJOY any of those swanky salaries, or sweet company perks, because you're forever chasing inbox zero (let alone meet someone, take maternity/paternity leave, or kick that coffee/sugar/carb addiction that's got you fighting headaches, brain fog, weight gain, anxiety and exhaustion on the daily).

And maybe, because of all that, a few years ago you made the tough call to leave that "golden cage" and you started your own creative business. (If so, cheers to you. That's no small thing! If not, but that's your goal, keep reading.)

Maybe you put EVERYTHING you had into ...

Nursing your creative baby. Hustling, pushing, and doing ALL THE THINGS so you could "make it happen" before 40. And, likely, you've done really well. Better than most, even. Maybe you're the envy of all your friends. Maybe you look realllllly good online. Maybe no one would ever guess how much website shame or business resentment you actually have. But you DO.

Truth? Behind-the-scenes you're working nights, weekends, and your life is spent 24-7 on screens — just to maintain what you've built: a business that hasn't created you freedom; a brand that doesn't feel like YOU.

You're tirrrred. Scared. And despite the money, the likes, the clients — you're feelin' pretty broke. Still, something in you says, "I'm not broken. And this is MY YEAR to turn it around." Sound familiar?

Enter my conversation with Brand Stylist, Designer and dear friend, Kristen Poissant.

If you can relate to any of the following, or if you're WISHING you COULD relate to the following but you're not quite there yet, get your buns on the waitlist (below) for the secret goodness that's cooking up for 2018.

Tell me, does this sound familiar? Or do you wish it did?

• Clients are rolling in easier now but they're not the right clients.

? (Heck, maybe you don't even want clients anymore)

• There's finally good cashflow now

? (But you're not sure where to focus first or which investment will yield the best ROI)

• You're proud of what you've accomplished AND you're hungry for better

? (Because you know your current model's definitely not sustainable or satisfying)

• The business and brand felt like you a few years ago

? (But you've outgrown it and it's not where you see yourself in 5 years)

• People "know" what you do (kinda) but not quite

? (And you're tired of always having to explain yourself or "sell" yourself)

• You're ready to up-level your beliefs, body, business, and brand in 2018

? (The stakes are high and it's now or never)

• Going it alone, DIY'ing things, free self-study & self-coaching is no longer for you

? (The fancy big conferences, social clubs, & online courses are great - but you want an intimate incubator, a mastermind, a brain trust to rebrand you and your biz from the inside out!)

SIDE NOTE: If you're still working internally somewhere, dreaming of launching your own creative business, this is ALSO the episode for you! Don't wait until you're flying solo; listen to us folks further down the path and let us shed light on what's just around the bend. Cuz creatives who do? Learn "How to Plan for Failure" (Episode 017) and set themselves up for more and more entrepreneurial success.

In this Episode We Talk About:

• Why having a corporate background is a huge advantage

• The power of building relationships (offline & online)

• Why everyone needs to learn how to ask for help

• When networking is a total waste of time & setting better intentions

• The #1 question that helps us discover how we want to be "known"

• How investing in community gives your business serious leverage

• When skills, talents, & DIY won't get the project done

• The realities of Launch Day and why success requires grit

• What still doesn't come easily and how Kristen balances working from home

• The #1 thing investing in your business (and yourself) gives you

• Why we need to identify the shadow sides of our individual strengths

• How to embody inner and outer creative direction to feel authentic

Get Ready to Hear All The Behind-The-Scenes Stories & Insights.

Mentioned in this Podcast:

• Follow Kristen: Instagram

• People Mentioned: Tiffany Pratt on the Creative Mornings Podcast Gabby Bernstein

• Past Episodes: "Ep 020: 5 Steps to Beat Overwhelm & Prioritize Goals" (Self-Coaching exercise)

• Events: Create & Cultivate, The Wing, ALT Summit, Rising Tide Society

• The Dreamcatchers District: Creative Direction for Your Beliefs, Body, Biz & Brand GET INVITED TO LIVE LA + VIRTUAL EXPERIENCES

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