#90 How To Make AI Deliver Business Impact: Gaelle Helsmoortel on Turning Strategy Into Tangible Results

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In this episode, Gaelle Helsmoortel joins us to discuss how to make AI truly deliver business impact, not just proof of concept.

With over 25 years of experience spanning L’Oréal, startup leadership, and her current role at Dataroots, Gaelle shares her approach to turning business challenges into measurable value. She breaks down her proven 5Ps framework (Purpose, People, Process, Platform, and Performance) and explains how companies can bridge the gap between strategy and execution to generate real results.

🎧 You’ll learn:

• Why most AI projects fail (and how to prevent it)
• How to move from proof of concept to proof of value
• How to align business purpose, data, and people for maximum impact
• Why “purpose before platform” is key to successful AI adoption

Whether you’re a business leader, strategist, or data professional, this episode will help you understand how to make AI work for business and deliver tangible results.

🔗 Connect with Gaëlle:

• 🌐 Website & Newsletter: Generative Booster – The Game Changer List
  
• ▶️ YouTube Channel: @GenerativeBooster

Kapitel

1. #90 How To Make AI Deliver Business Impact: Gaelle Helsmoortel on Turning Strategy Into Tangible Results (00:00:00)

2. Meet Gail And Set The Agenda (00:00:03)

3. L’Oréal Years And Early Career (00:00:31)

4. The Digital Click: LinkedIn And Data (00:03:12)

5. Founding Genius And Real‑Time Retail Data (00:04:50)

6. Fundraising Through Crises (00:06:05)

7. Product Adoption And UX Lessons (00:07:58)

8. Why Join Data Roots (00:09:11)

9. Mission: From Business Pain To Value (00:10:22)

10. Why AI POCs Fail (00:12:18)

11. The Five Ps Of End‑To‑End (00:13:44)

12. Use Case Identification And Stories (00:15:18)

13. Prioritization: Data And Business (00:17:00)

14. Client Wins: Easyfairs Feedback Summaries (00:18:08)

15. Client Wins: National Lottery RAG (00:19:21)

16. Maturity, Efficiency, Then Innovation (00:21:05)

17. Quick Wins And Sales Scoring (00:22:07)

18. Connect With Gail And Wrap (00:23:42)