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WELCOME. I AM SAM, and every HERO needs one 😊 I'm the Storyteller and friendly face behind the voice. I am a PODCAST PRINCESS. A human being, with experiences good & bad. MY GOAL? To help. To heal. To have a heart-to-heart 🌻 *All content contained in these podcasts belong solely to Samantha Darsen. Any intent to reproduce, distribute, display or perform the protected work, or to make derivative works, is strictly prohibited. *Opinions I express are solely my own and do not express the views ...
 
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I'm so excited to share with you today this last episode of the hotel florist podcast. This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist. So I wanted to leave it as kin…
 
In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform. At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy. 1:00 Journey of Thursd 5:07 84 ways a cut flower reaches a flower shop 12:30 Th…
 
While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, mess…
 
I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses 1:14 What made Stephanie go into the bookkeeping business7:44 Finding the right bookkeeper for your bu…
 
I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?” I read that question and knew I had to record a podcast episode about this.In this episode I am going to be diving in — no frills, no fluff, talking all about how I mana…
 
I am so excited about this week’s episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE …
 
In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa. Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina. Jay is also a third-generation Keny…
 
If you’ve been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business. Identifying your mindset and limiting beliefs is another tool in yo…
 
Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process. 1:22 Becoming an industry disruptor 5:44 Sustaina…
 
In this episode, we are talking all about how Time is Money. We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow. 1:43 Time exercise 3:20 Crunching the numbers 4:30 What are you spending your time on 5:30 Focus on your in…
 
“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more. If this sounds like you, then keep listening. 1:00 What is a realistic timeline to finish the course? 1:20 Two roadmaps 3:45 How long…
 
Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together. 1:45 Intro to branding 3:30 How to stand out online for potential clients11:14 Where to find inspirat…
 
In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships. 1:20 Know who to reach out to 4:16 Find the right contact info 7:18 When to email and when to pick up the …
 
Today I am dedicating this entire episode to answering questions. Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just working with hotels, proposals, contracts. So you will definitely want to tune into this episode — especially if you have questions! He…
 
In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally. 2:30 Exclusivity 4:30 Intellectual Property 7:00 Artistic Release…
 
Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business. In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset12:45 How to get your mindset back …
 
Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account. 1:47 Getting started as a hotel …
 
Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 …
 
In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income …
 
In this episode, I am reading to you an email I received from someone interested in the course but wasn’t actually sure what $149 would get her. If you’re curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you. 3:00 Why I created the Hotel Florist Profit…
 
In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM8:54 Biggest takeaway…
 
Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. She has experience scaling businesses around the world from 4-digits to 6-digit figures a month. 2:04 How she started her financial journey 3:25 Financial advice for flo…
 
Today’s topic is one of my favorites and it’s all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn’t know when it comes to landing hotel partnerships and exactly how you can get started. 1:00 What you don’t know about landing hotel partnerships 1:59 What is the HFPM? 4:45 Why I started the HFPM…
 
Today I’m chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they pr…
 
In this episode, I am going over how to successfully pitch to hotels for the first time. This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door. This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit5:29 - Inquire9:15 - Follow Up10:30 …
 
In this episode, I’m talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company. We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading. 1:20 How has 2020 changed the way you do business in 2021 5:30 What advice woul…
 
Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time consuming or stressful. Over her 30+ years in the industry, she’s been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals. 2:00 Where the industry is headi…
 
In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is uniq…
 
Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective. 1:20 Best advice for creating strong long-term partnerships between the hotel and florist 4:19 Why are flowers in t…
 
Today I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. She also offers workshops on floral arranging, wreaths, and terrariums.1:30 How the Hotel Florist Profit Method changed the game for Kathryn 2:30 3 Biggest takeaw…
 
In this episode, I am chatting with Emily Ellen Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Emily’s Floral Journey 6:45 How she broke into the hospitality industry 11:00 What a…
 
Mimi Lok is the author of the story collection Last Of Her Name, which won the 2020 PEN/Robert W. Bingham Prize for debut short story collection, a California Book Award silver medal, and a Smithsonian Ingenuity Award. She is also a finalist for the 2020 National Magazine Award, Northern California Book Award, and CLMP Firecracker Award. Mimi is al…
 
Joanna Ruocco is the author of several books, including, most recently, The Week, Field Glass, written with Joanna Howard, and Dan. Her novel, Another Governess / The Least Blacksmith: A Diptych won the FC2 Catherine Doctorow Innovative Fiction Prize. She also writes historical romance under noms de plume. The Duke Undone, written as Joanna Lowell …
 
In this episode, I’m talking with Beth O’Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recentl…
 
Jennifer S. Cheng is the author of MOON: Letters, Maps, Poems, selected by Bhanu Kapil as winner of the Tarpaulin Sky Book Prize and named a “Best Book of 2018” by Publishers Weekly and Entropy magazine; House A, selected by Claudia Rankine as winner of the Omnidawn Poetry Book Prize; and Invocation: An Essay, an image-text chapbook. She is a 2019 …
 
Hilary Leichter is the author of the novel Temporary, which was shortlisted for The Center for Fiction First Novel Prize and longlisted for the PEN/Hemingway Award. Her writing has appeared in n+1, The New Yorker, Harper's, The New York Times, and New York Magazine's The Cut. She teaches fiction at Columbia University and has been awarded fellowshi…
 
In this episode, I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. He has personally spoken with thousands of florists since starting Curate and is the lead contributor to The Business Of Events blog that shares all …
 
Lucy Corin is the author of the short story collections One Hundred Apocalypses and Other Apocalypses and The Entire Predicament as well as a novel, Everyday Psychokillers: A History for Girls. Writings have appeared in American Short Fiction, Conjunctions, Harper’s Magazine, Ploughshares, Bomb, Tin House Magazine, and the most recent New American …
 
Léonie Guyer makes paintings, drawings, site-based work, and books. Her work is characterized by idiosyncratic shapes that are deployed in a variety of spaces. Guyer's work has been exhibited nationally and internationally and held in numerous public collections including the UC Berkeley Art Museum and Pacific Film Archive, the Metropolitan Museum …
 
In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method. With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while. Tune in to hear the …
 
Ismail Muhammad is a writer and critic based in Oakland, where he works as a story editor at The New York Times Magazine. Until recently he was the criticism editor at The Believer. His work has appeared in the Times Book Review, Paris Review, Catapult, The Nation, Bookforum, and other venues. He's currently working on a novel.…
 
Alexandra Kleeman is the author of Intimations, a short story collection, and the novel You Too Can Have A Body Like Mine, which was awarded the 2016 Bard Fiction Prize and was a New York Times Editor’s Choice. In 2020, she was awarded the Rome Prize and the Berlin Prize. She is an Assistant Professor at the New School and her second novel, Somethi…
 
Rebekah Bergman is a fiction writer living in Rhode Island. Her stories have been published in Tin House Online, Hobart, Joyland, and other journals. Bergman was a 2018 Tennessee Williams Scholar at the Sewanee Writers’ Conference and a winner of The Masters Review Anthology Prize, judged by Rebecca Makkai. She has earned fellowships from Art Farm,…
 
Ottessa Moshfegh is a fiction writer from New England. Eileen, her first novel, was shortlisted for the National Book Critics Circle Award and the Man Booker Prize, and won the PEN/Hemingway Award for debut fiction. My Year of Rest and Relaxation and Death in Her Hands, her second and third novels, were New York Times bestsellers. She is also the a…
 
Today I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting…
 
Sarah Gerard is the author of three books. Her essay collection Sunshine State was a New York Times Editors’ Choice, a finalist for the Southern Book Prize, and was longlisted for the PEN/Diamonstein-Spielvogel Award for the Art of the Essay. Her novel Binary Star was a finalist for the Los Angeles Times Art Seidenbaum Award for First Fiction, and …
 
Yuri Herrera is a Mexican author and political scientist. He has written several short novels, four of which have been translated into English: A Silent Fury: The El Bordo Mine Fire (El incendio de la mina El Bordo), Transmigration of Bodies (Las transmigración de los Cuerpos), Signs Preceding the End of the World (Señales que precederán al fin del…
 
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