Beste Natalija Podcasts (2025)

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095: REPLAY: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 37:38

6d ago37:38

37:38

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

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094: E-commerce's Hidden Battles: Insights from Holiday Trends and Beyond with Signifyd's Vito Petruzzelli 1:08:39

21d ago1:08:39

1:08:39

In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in…

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093: Beyond the Cart: The Future of Personalization, Marketplaces, and Retail Transformation with Liesel Walsh 52:29

1M ago52:29

52:29

Liesl Walsh, a pioneer in digital retail transformation, explores the dynamic shifts in the shopping landscape, from fast fashion to immersive retail experiences. Drawing from her extensive experience with retail giants like Gap Inc. and Restoration Hardware, Liesl offers valuable perspectives into how e-commerce is redefining consumer habits, part…

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092: Blending Strategy, Design, and Technology: Insights from Ascendis VP Vyara Ndejuru 45:58

1M ago45:58

45:58

In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focuse…

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091: Building E-Commerce Success: Lessons from Rich Lyons, Founder of Lyons CG 38:07

2M ago38:07

38:07

Rich Lyons, founder of Lyons Consulting Group, shares his story of joining the e-commerce industry. He discusses the importance of strategic partnerships, recounting his collaboration with Demandware, now Salesforce Commerce Cloud, and its impact on e-commerce implementations. The conversation covers the significance of company culture, customer-ce…

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090: Agentforce and the Future of Commerce with Rob Smith from OSF 35:59

3M ago35:59

35:59

In this episode, we discuss the future of commerce with Rob Smith, Global VP of Technology at OSF Digital. The episode examines the groundbreaking AgentForce platform, highlighting its use of generative AI-powered autonomous agents that redefine customer engagement and service delivery. Discussions extend to the broader implications of AI adoption,…

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Episode 9: How to Find Your Unique Soul Path to Business Success Using Your Intuition and Courageously Confronting Fear 33:07

3M ago33:07

33:07

In this Expansive Conversations episode, I interviewed my guest, Lauren Ashley and we got deep into: - how to know the difference between intuition and ego/fear - how to confront fears and unusual pathways forward that surprise you or cause you to doubt your manifesting abilities - how to trust your soul more deeply and become the person you want t…

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089: Ethics-Driven AI: Nicholas Teodori and Fatemeh Khatibloo Unpack the Power of Agents in Personalization and Commerce 48:42

3M ago48:42

48:42

We explore the role of AI in commerce with Nicholas Teodori, a product manager at Commerce Cloud, and Fatemeh Khatibloo, Salesforce's Director of Responsible AI and Tech. They discuss the ethical integration of AI, emphasizing how digital personal assistants can be tailored to individual needs while navigating corporate algorithms. The conversation…

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088: From CRM to Commerce: Advanced Turf’s Journey into B2B and D2C Sales with CIO Tracie Pruden 26:22

3M ago26:22

26:22

In this episode, we delve into the journey of Tracie Pruden, the visionary CIO of Advanced Turf Solutions, as she revolutionizes the green industry through technology. With a background as a Salesforce consultant, Tracie has spearheaded the digital transformation at Advanced Turf, implementing Salesforce CRM, expanding into Marketing Cloud, and lau…

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087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Phil Eatman 14:20

3M ago14:20

14:20

For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Phil Eatman from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Phil’s journey from SaaS sales to digital commerce with TradeCentr…

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086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04

4M ago37:04

37:04

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures …

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085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27

4M ago35:27

35:27

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, w…

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084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34

4M ago38:34

38:34

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal i…

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083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46

4M ago45:46

45:46

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversatio…

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082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44

5M ago50:44

50:44

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud preven…

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081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09

5M ago38:09

38:09

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technol…

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080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26

5M ago34:26

34:26

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Sal…

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079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22

5M ago46:22

46:22

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an …

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078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18

6M ago44:18

44:18

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the …

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077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce 28:34

6M ago28:34

28:34

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-comme…

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076: Merchandising Operations with Syntheum AI CEO Vinod Kumar 1:03:35

6M ago1:03:35

1:03:35

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and u…

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075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering 35:35

6M ago35:35

35:35

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore …

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074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox 34:41

7M ago34:41

34:41

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intric…

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073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound 34:17

7M ago34:17

34:17

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential o…

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072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral 24:11

7M ago24:11

24:11

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the …

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Episode 8: 3 Powerful Ways to Make Your Authentic Branding Fun for You this Week, with guest Annemarie Strehl 37:09

7M ago37:09

37:09

This episode on Healing Words with Christine is an Expansive Conversations segment with special guest, Annemarie Strehl. Together we dive into: 3 Powerful Ways to Make Your Authentic Branding Fun for You this Week These include: learning who you are under your feras, stories, and self-judgments discovering your authenticity and sharing it in yoru b…

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071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

7M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

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070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova 19:57

7M ago19:57

19:57

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solution…

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069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ 31:20

8M ago31:20

31:20

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of kno…

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068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz 22:24

8M ago22:24

22:24

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …

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067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne 32:15

8M ago32:15

32:15

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…

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066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt 25:15

9M ago25:15

25:15

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…

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065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 38:15

9M ago38:15

38:15

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

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064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski 50:18

9M ago50:18

50:18

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …

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Episode 7: Releasing the Fear of Success, Overwhelm and Reclaiming Authenticity, Fun + Play with hot seat coaching guest, Sarah Kinlin 33:50

9M ago33:50

33:50

This episode explores: - overcoming a fear of success - reclaiming your authenticity, fun and sense of play for your inner child - releasing overwhelm and ancestral patterns Sarah Kinlin is a motivational speaker, mindset coach and educator. She helps women develop the right balance of grit and grace to set and achieve goals with ease. Find her wor…

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063: Accelerating Salesforce Development with GenAI featuring Astound Digital's Joseph Kubon 48:37

9M ago48:37

48:37

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode al…

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062: Creating a Center of Excellence for Composable Commerce with Kailin Noivo 27:55

10M ago27:55

27:55

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also…

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061: Composable Payments with Adyen's Product Leader Olga Kostina 27:25

10M ago27:25

27:25

Have you ever wondered how the digital marketplace keeps up with the lightning-fast changes in consumer behavior? Join us as we sit down with Olga Kostina of Adyen to discuss the future of composable payments and their seamless integration with Salesforce Commerce Cloud. With Olga steering the conversation from her telecom roots to the heart of fin…

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Episode 6: Being Supported in Your Long-term Relationship with guest, Denise 26:33

10M ago26:33

26:33

This episode is my first posted hot seat coaching episode. My guest Denise bravely shares a little about her story and what's occurring in her relationship that she would like to resolve. I guide her with intuitive information to help her to begin resolving the issue. We discuss: - shadows of her unmet childhood needs being reflected in her current…

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060: Headless: The Intersection of Content and eCommerce with CoreMedia Solution Architect Håkan Fritz 21:12

10M ago21:12

21:12

Håkan Fritz, CoreMedia’s sage of solution architecture, joins us in this episode, bringing with him information about the fusion of storytelling and technology. Håkan discusses his adoration for the sprawling epics of Dune and the Foundation series, and how these science fiction staples parallel the real-world tech advances at CoreMedia, which has …

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Episode 5: The Akashic Records: How I Access and Utilize Them for Healing and Growth 23:50

10M ago23:50

23:50

This episode I do a brief dive into the Akashic Records, how I first became aware of my ability to access them, where they're located and how I use them. I share a little bit about: - timelines and how they work - the purpose of the Akashic Records and becoming aware of our past lives - accessing gifts, skills, and abilities from past lives - my fi…

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059: Demystifying Monolithic, Headless, and Composable Storefronts with Director of Technology at Royal Cyber, Lala Asif Ali Allana 22:38

10M ago22:38

22:38

In this episode, we have a conversation with Lala Asif Alana, Director of Technology SalesForce at Royal Cyber. Lala shares his 18-year evolution from a software engineer to a tech leader in a global enterprise, guiding us through the intricate distinctions between monolithic, headless, and composable systems. He also demystifies these concepts, hi…

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058: How to Create a Thriving Work Environment and the Role of Company Culture with CEO of Red Van, Harvey Bierman 28:54

10M ago28:54

28:54

Listen in to our latest conversation with digital commerce trailblazer Harvey Bierman, the mastermind behind Red Van Workshop. His tales are not just of growth but of innovation and humanizing the digital workspace. For anyone curious about the online retail evolution, Harvey's experiences — from his strategic roles at Crocs and Christie Sports to …

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057: Cross-Border eCommerce and Retail Trends with ESW Global CRO Martim Oliveira 29:28

11M ago29:28

29:28

Join us as we engage with the innovative mind of Martin Oliveira, Global Chief Revenue Officer at ESW. Martin unveils his professional evolution from fashion industry insider to e-commerce visionary, guiding us through the landscape of direct-to-consumer engagement and strategic market development. This episode is for anyone looking to scale their …

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056: The State of AI Adoption with OSF SVP Becky Wright 26:42

11M ago26:42

26:42

Join us as we have a conversation with Becky Wright, the Senior Vice President of Global Marketing and Alliances at OSF Digital, for an enlightening discussion on the convergence of entrepreneurship, AI, and Salesforce solutions. Becky shares her pioneering journey from the magazine industry to digital advertising, illustrating her role in the earl…

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055: Why Affinity Search is Better with Constructor's Courtney Austermehle 36:30

11M ago36:30

36:30

Listen in as we explore the career of Courtney Austermehle, from her beginnings in sales to her current role as Chief Marketing Officer at Constructor. Courtney's story highlights the dynamic nature of the sales and marketing fields, particularly within the tech industry. Her transition exemplifies blending sales acumen with marketing strategy, off…

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054: The Rise of eCommerce in Non-Retail Industries, Loyalty & Women in Tech with UK AVP of OSF Oana Dereli 31:10

11M ago31:10

31:10

Join us for a conversation with the incredible Oana Dereli from OSF Digital as she brings her unique expertise in e-commerce loyalty and women's advancement in tech to the forefront. Oana’s double-edged sword of engineering prowess and sales acumen, coupled with her leadership role in the OSF Women's Network, paints a vivid picture of women's essen…

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053: Introducing Your Hosts Natalija Pavic and Amalia Murray 38:23

12M ago38:23

38:23

Join us as we add a personal touch to our Salesforce conversations by finally introducing our hosts, Natalija Pavic and Amalia Murray. Today we’ll peel back the curtain on their career stories, celebrating two decades of Amalia’s marketing journey and Nat’s diverse sales experiences. Our conversation is peppered with personal anecdotes and 'Nat-ism…

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052: Using LLM to Create Smart Promotions with Salesforce Product Leaders Pree Kalyanasundaram and Mofeyi Oluwalana 20:58

12M ago20:58

20:58

In this episode, we explore the world of e-commerce with Pree Kalyanasundaram and Mofeyi Oluwalana, who share their insights on analytics, smart insights, and the impact of Generative AI on commerce cloud initiatives. Discover the game-changing concept of smart promotions and how AI is simplifying the once-complex process of creating promotions. Pr…

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Episode 4: How to Identify Your Toxic Relationship Pattern and What You Can Do About It with guest, Lauren Alexandra Mulhern 32:14

12M ago32:14

32:14

Do you struggle to articulate your wants, needs and feelings to your partner? Do you find yourself flying into rage or are you with a partner who flies into a rage? Do you feel that you're a burden to your partner, lack self-esteem and self-worth? Have you identified yourself as codependent in relationships? This podcast episode on the Expansive Co…

Podcasts, die es wert sind, gehört zu werden

Natalija Podcasts

Podcasts, die es wert sind, gehört zu werden

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