086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway

Salesforce Commerce Cloud Innovations

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures and data integration.

As B2B marketplaces mature, Steve highlights the potential of retail media as a revenue channel and the comprehensive solutions offered by Salesforce. This episode is a must-listen for businesses aiming to capitalize on opportunities within the B2B market and navigate the complexities of digital commerce.

Show Highlights:

• Creation of Amazon-like platforms to capture new client segments in the B2B marketplace.
• Importance of data-driven strategies and AI in unlocking new revenue streams.
• Tools like Miracle and Salesforce streamline supplier onboarding and automate processes for international use cases.
• Discussion on payment structures, data management, and setting strategic commission rates for B2B marketplaces.
• Exploration of retail media as a revenue channel and the potential of AI and marketplace agents.

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Supporting Resources:

Join the Commerce Cloud Community: http://sforce.co/commercecrew

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

Interested in being a guest or know someone who should be? Use this nomination form: http://sfdc.co/podnomination

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Episode Credits

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