064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski

Salesforce Commerce Cloud Innovations

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnerships between marketing and IT departments, the nuanced KPI alignment across various teams, and the challenges of adopting new technologies. Listeners will gain valuable perspectives on fostering a culture of collaboration and innovation to achieve remarkable commerce experiences and substantial business growth.

Show Highlights:

• The evolving role of the Chief Marketing Officer (CMO) in digital commerce and their partnership with IT for successful brand growth.

• The importance of CMOs mastering technology to meet heightened customer expectations and drive organizational success.

• The impact of generative AI on marketing, consumer expectations, and the necessity for future-ready marketers.

• The distinct dynamics of B2C vs. B2B marketing and the importance of CMOs in direct customer engagement and market influence.

• The significance of aligning KPIs across marketing and merchandising teams to reduce friction and enhance collaboration for business growth.

• Practical advice for CMOs on investing in customer understanding and preparing their teams for an AI-forward future in commerce.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski

• Jacobi Zakrzewski LinkedIn: https://www.linkedin.com/in/jacobi-zakrzewski/

• Amanda Cole LinkedIn: https://www.linkedin.com/in/aelam/

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.