Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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Breakthrough Academy presents Contractor Evolution. In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place. Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.
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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
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Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you? Tune in now. It's time for profit.
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
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The Tracking Wonder podcast, hosted by Jeffrey Davis, is all about helping agile creatives and curious entrepreneurs advance their most important ideas even amidst inevitable challenges. Each week brings you in-depth conversations with leaders, stories from change-makers, and provocative ideas from artists and scientists - all designed to inspire you to shape your best work with more possibility, impact, and - yes - wonder.
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Pamela Slim, author of the Escape from Cubicle Nation blog and coach of wannabe entrepreneurs, provides practical, how-to information to help frustrated corporate employees break out and start their own business. She covers the awkward area between deciding that you cannot stand being in a cube another day and figuring out everything necessary to make your new business happen.
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It is time to get serious about growing your business, and have some fun while doing it. Hosted by business & entrepreneurship author Mike Michalowicz, we dive into interviews with real entrepreneurs who have been in the trenches. They give us the good, the bad, and the ugly when it comes to starting and growing a business. Each episode is an opportunity to pick up tidbits of entrepreneurship knowledge, and apply it to your business. Formerly the Entrepreneurship Elevated Podcast.
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Your Yes Life Now Podcast is the place to come to when you are ready to say yes to your dreams so that you can lead the way and light the way for others. Each week you will hear from incredible guests who are here with one mission, to give you the tools, tips and their secrets that have helped them say yes to building their dream life and will help you do the same. It’s time to say yes to your curiosity, yes to your ambition, yes to your fear, Yes to your dreams and a big Helz yes to living ...
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Come behind the scenes of real-life marketing experiments with your hosts Adam Franklin and Toby Jenkins. Hear guests confess their failures and reveal the truth about what really works on the web. The show is brought to you our book "Web Marketing That Works". Download the bonus 33 free templates from www.bluewiremedia.com.au/book
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181. Marketing Through a Downturn - John Jantsch
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181 To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/ If you’ve ever cut your marketing budget when times were…
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Episode 87 - Implement A Marketing Growth Strategy with John Jantsch
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Welcome to the Service MVP Podcast! In this episode, host Joe Crisara, America's Service Sales Coach, sits down with marketing guru John Jantsch from Duct Tape Marketing. John shares his journey and insights on how to successfully market home service businesses. Discover the essence of a solid marketing strategy, the importance of understanding you…
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Understanding the Rise and Benefits of Fractional CMOs with John Jantsch
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Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…
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The Importance of Choosing the Right Idea | Todd Henry
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Send us a text PROFITABLE TALKS... In this conversation, Todd Henry discusses his decision to self-publish his most recent book and the reasons behind it. He wanted more control over the size and distribution of the book and wanted it to be short, easy to read, and punchy. He also wanted to be able to distribute the book in a frictionless way and i…
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Episode 88 - The Three Secrets to Creating High-Value Service
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Welcome to the Service MVP Podcast, hosted by America's service sales coach, Joe Crisara. In this episode, Joe is joined by his esteemed guest, Rick Picard, to uncover the three secrets of creating high-value service that can set premium service companies apart from the competition. The discussion kicks off with the first secret: functionality. Joe…
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Why Working Less is the Secret to Earning More
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Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast, I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies. She also authorizes The Sabb…
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To Niche or Not to Niche
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Week two of your favorite episodes, this time a solo show (surprising): In this episode of the Duct Tape Marketing Podcast, I talked about a topic on my mind for a while: the evolution of niche marketing. In the dynamic marketing world, strategies are ever-evolving, and staying ahead of the curve is crucial for success. Discover how adapting to the…
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The Creative Aspects of Entrepreneurship Embracing Entrepreneurship as an Architect | Lance Cayko
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Send us a text PROFITABLE TALKS... In this conversation, Christian Brim interviews Lance Cayko of F9 Productions. They discuss Lance's entrepreneurial journey and the creative aspects of being an entrepreneur. They also explore the relationship between money and happiness, the importance of gratitude, and the challenges and sacrifices of being an e…
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Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu
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Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and …
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Fractional CMOs As Strategy Architects with Angelo Ponzi
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In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi. This week, we´re going to be re-gifting you your favorite episodes! Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insight…
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How to Translate Your Passion Into Your Purpose with Liz Elting
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In this episode of the Duct Tape Marketing Podcast, I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in ove…
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180. Avoid These 10 QuickBooks Mistakes - Nate Flake
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP180 Grab a free copy of QuickBooks' Top 5 Profit Leaks for Contractors download here: https://www.btacademy.com/ce/download/ep180/ Grab your fre…
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The Value of Authenticity in Business | Aaron Witnish
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Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, Christian Brim interviews Aaron Witnish of Content Only. They discuss the importance of humanization in content creation, the impact of AI on content marketing, and the value of authenticity in business. They also touch on topics such as financial management, value prici…
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AI is About Innovating Your Approach, Not Prompt Engineering
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A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said: ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/o…
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Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building
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Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales. Throughout the episod…
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Gain Client's Trust by ensuring Cybersecurity
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In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms. Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for c…
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Picture This! Marketing in [just] three Elements
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In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. Within each component, I ADRE, such as mission, vision, values, ideal client definition, unique value proposition, marketin…
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179. Negotiation Tactics for Contractors - Chris Voss
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Get your free guide to Chris Voss' Top Negotiation Tips for Contractors here: https://trybta.com/DLEP179 Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP179 Check out Chris Voss' new documenta…
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It's Time to Ditch Your Social Media Scheduler
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Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy. Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired …
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Starting a Business out of Necessity | Angela Frank
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Send us a text PROFITABLE TALKS... Angela Frank of The Growth Directive shares her journey of starting her business and the importance of strategy in marketing for small businesses. She emphasizes the need for a clear goal and a marketing ecosystem that ties all channels together. Angela also discusses the challenges she has overcome, including mov…
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Master the Family Business Dynamic: Proven Strategies for Growth and Harmony
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In this episode of the Duct Tape Marketing Podcast, I interviewed Michael Mirau, a seasoned business coach and consultant specializing in family business coaching and business growth for middle-market companies and nonprofits. Michael Mirau shared insights from his newly released book, The Family Business Manifesto: A Roadmap to Peace in the Family…
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The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy
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In this episode of the Duct Tape Marketing Podcast, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and re…
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Introducing Maximizing LinkedIn for Business Growth
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In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…
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178. Make More Money with Less Marketing - Allan Dib
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178 Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing “Half the money I spend on advertising is wast…
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Value Pricing | Christian Brim
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Send us a text PROFITABLE TALKS... Value pricing is a powerful lever to increase profit in a business. It involves creating more value in pricing to justify higher prices. To implement value pricing, businesses need to conduct an in-depth analysis of their customers' underlying problems and determine the economic value of those problems. This appro…
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Episode 86 - Sales Contrarian with Lee Salz
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Welcome to the Service MVP Podcast, hosted by Joe Crisara, America's Service Sales Coach. In this insightful episode, Joe is joined by esteemed colleague Lee Salz, a renowned sales contrarian and author. Despite knowing each other for 12 years, this marks their first face-to-face discussion, making the conversation even more special. Lee shares his…
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How Company Culture Became Overused
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In this episode of the Duct Tape Marketing Podcast, I interviewed Brian Gottlieb, founder of Tundraland Home Improvements and author of 'Beyond the Hammer'. He transformed a $3,000 investment into a multi-state enterprise with nearly $1 billion in lifetime sales. An inspirational business leader and Harvard Business School executive education alumn…
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The Power of Expert Feedback in Improving Writing Skills
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In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback. He also highlights the power of storytelling and the impact that books can have on readers. Tim…
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177. Why Most Websites Suck (and How to Make Yours Better) - Bryce Choquer
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP177 Get a complimentary SEO audit from Choquer Creative here: https://cal.com/brycechoquer/seo-audit Did you get your website built because you …
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Challenges Faced by Marketing Agencies | John Jantsch Duct Tape Marketing
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Send us a text PROFITABLE TALKS... In this conversation, Christian Brim interviews John Jantsch, author of Duct Tape Marketing, about his experience with Profit First. They discuss the importance of focusing on profit in creative businesses, the challenges faced by marketing agencies, and the value of creativity in a world of AI. They also touch on…
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Episode 85 - Mistakes To Avoid While Growing Your Home Service Business with Jeff Tauzin
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Join Joe Crisara, America's Service Sales Coach, on the Service MVP podcast as he sits down with Jeff Tauzin, a seasoned expert in the home service industry. In this insightful episode, Jeff shares his journey from working in his family's HVAC business to becoming a successful business owner and advisor. Discover the essential strategies for avoidi…
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The 7 Ways You Might Be Doing Email Wrong
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In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. He’s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. Jay Schwedelson also founded GURU Media Hub, hosting the GURU con…
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Charge More With The Power of Pure Motive Service
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In this episode of the Duct Tape Marketing Podcast, I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue. The thoughtful and wholesome "don't worry about it"…
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176. How to Stay Present in a Distracted World - Mike Lee
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE Get access to Benji and Mike's favorite mindfulness practices here: https://trybta.com/PCDLEP176 To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP176 Did you know the average employee loses 600…
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The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
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Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in …
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Resilience and Adaptability: Navigating Challenges as an Entrepreneur Channeling Creativity in Business | Richard Walsh
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Send us a text PROFITABLE TALKS... In this conversation, Christian Brim interviews Richard Walsh about his entrepreneurial journey and the lessons he learned along the way. Richard shares his experience of starting a landscape business and transitioning into creating custom water features and steel sculptures. He also discusses the financial collap…
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Episode 84 - Sustaining Growth with Call-by-Call Management: Trina & Rocky Lozano
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Welcome to the Service MVP Podcast with Joe Crisara, America's Service Sales Coach. In this episode, Joe is joined by Trina and Rocky Lozano from Air One Services in Colton, California. They share their inspiring journey of running a successful business for 17 years and their recent growth through best practices and personal development. The Lozano…
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Digital Marketing Blueprint for Online Entrepreneurs
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Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundam…
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Why AI Continues to Suck at Original Content?
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In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy. But how can AI be used effectively in content creation? With the approach of producing 'Pillar Cont…
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Balancing Profit and Creative Fulfillment | Nick Turske Elemental Media
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Send us a text PROFITABLE TALKS... In this conversation, Nick discusses his experience with Profit First as a creative entrepreneur. He highlights the challenges of finding profitability in the creative industry, such as high costs and the need to balance creative fulfillment with financial success. Nick mentions that he has implemented some aspect…
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In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing. I've never really understood the insane popularity of Simon Sinek’s 'Find your why notion.' I mean, it's been said before, right? Maybe even better. My why is: Why is that partic…
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175. The Power of Purpose-Driven Leadership - Ryan Gill
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Register for the Financial Controls Web Class with Bob Gauvreau on October 16th, spaces are limited: https://trybta.com/FCBOB-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP175 To learn more about Ryan and Brush Strokes, click here: https://brushstrokesga.com/ Today’s episode is your daily dose of inspiration. Ryan …
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Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
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In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging …
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Are You Ready to Be a Fractional CMO?
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In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. As businesses increasingly seek scalable marketing leadership, the demand for fractional CMOs has surged. But not so much the supply. Yes, there is some interest, but there’s a lot of noise and confusion surr…
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Why Leadership Requires a Conscience
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In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew C. M. Cooper, author of 'The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,'. We discuss the importance of ethical leadership and the impact of the pandemic on business practices. He emphasizes the need for companies to care about their employe…
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174. Turn Your LAGGING Indicators into LEADING Indicators - Brayden Russell
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To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP174 Get your free budget tool here: https://trybta.com/DLEP174 We all know the standard KPIs we need to track the success of a business. Dollars sold. Dollars produced. Gross profit. Net profit. The only problem with these all-important metrics is that they are LAGGING ind…
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Episode 83 - Authentic Living: Transforming Your Life with Dr. Jonathan Marion
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Welcome to the Service MVP Podcast! In this episode, Joe Cresera, America's Service Coach, sits down with Dr. Jonathan Marion, founder of Steps Along the Way, to discuss the importance of living, connecting, and communicating authentically. Dr. Marion shares his journey from being a professor of cultural anthropology to becoming a transformational …
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How to Master Product Launches
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for his groundbreaking strategies, which have contributed to multiple successful launches totaling over $1 billion i…
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Are DMs the new Cold Calls?
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Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Sean Malone, a leading expert in the sales industry and a pioneer in leveraging direct messaging (DM) as a powerful tool for high-conversion sales. With the shift in consumer behavior and the increasing saturation of traditional sales channels…
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173. Buying/Selling a Contracting Business? Listen to This. - Morgan Tate
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Get your free strategic planning tool here: https://trybta.com/DLEP173 To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP173 Buying and selling contracting businesses is no easy feat. Compared to buying or selling a home, the whole system is needlessly confusing and incredibly dated. It involves pen-and-paper processes, u…
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