Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories and strategies that make their business successful. There may or may not be bourbon. Krista Chapman of Path & Compass, marketing & strategist to the wedding and event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding and event businesses. Owner-operators that have c ...
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New to South by Southwest? So are we. Tune in as the mDialog team gets to know the ins and outs of one of the biggest music, film, and interactive festivals in the world. While you're at it, why not join in and add some SXSW videos of your own?
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#13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling
12:20
12:20
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For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your busine…
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#12 MINISODE - What is a Marketing Funnel?
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Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk …
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#11 Quests and FOMO | Chris Creed of Jen & Chris Creed Photography
42:59
42:59
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42:59
For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in Nashville that loves documenting real moments for joyful couples. Chris also shares my love of traveling, thinking deeply about the big questions in life and fine bourbon. So, of course, I had to hav…
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#10- MINISODE - Creating an Annual Plan for your Business
19:16
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In this Bosses & Bourbon minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part process for my wedding & event clients as well as my own business to create a more intentional business and life. From reviewing the past year, checking in and adjusting to set goals for the next year as…
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#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy
56:50
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56:50
For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects. Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh…
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MINISODE - 5 Marketing Mistakes of Small Businesses
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In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success. I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 mark…
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#08 Naps with Chocolate | Sarah Goude of Regalo Design
1:02:41
1:02:41
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Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennessee for over a decade as a wedding and event planner, florist and event decorator. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and busine…
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#07 Perfect Wedding Days & Expo Lines | Rebecca Annastas, Dream Events & Catering
1:08:10
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Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. As a full -service event and catering company, Dream Events & Catering provides everything from sensational cuisine and entertainment to seamless planning and design for gatherings all across Middle Tennessee. Becki gradu…
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In today's mini-episode, I am sharing my thoughts on industry conferences and why meeting in-person matters. While these can be in an investment of money and time, there are limits to online summits and e-courses. You can also learn more about the conference I am hosting with Alyssa DiCicco of Nashville Bride Guide. The Beyond Business Conference i…
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MINISODE | What's the formula for an effective style shoot?
21:56
21:56
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In today's mini-episode, I am talking style shoots. Jen Creed (of Jen & Chris Creed Photography) and I touched on this some during our boss chat and I wanted to share the 7 key things I look to when planning and coordinating style shoots for my clients - be them wedding style shoots, brand style shoots or event photos. Setting a goal for your shoot…
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#06 The Art of a Full Dance Floor | Jason Middleton of Premier The Entertainment Company
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Jason Middleton, owner-operator of Premier | The Entertainment Company loves music and full dance floors. It’s in his blood after all, having followed in the footsteps of his dad, the Music Man. Honing his craft as a Dj and master of ceremonies, Jason’s company has grown into a respected entertainment company that now serves it’s Middle Tennessee c…
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MINISODE | How can I get clients to leave me a review? And what about bad reviews?
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In today's mini-episode, I am sharing my tactics for getting clients to leave you a review or testimonial after the event as well as what to do when you get a bad review. Listen to the episode for my additional strategies and actionable tips for wedding and event businesses regarding client reviews. And don't forget - what did you think? Review the…
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#05 The Evolution of Entrepreneurship | Jim Hagy of Chef’s Market, Cafe & Catering
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57:36
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57:36
On today’s episode, I met up with Jim Hagy of Chef’s Market for tea and bourbon treats (caterers are the best hosts!). A longtime resident of Middle Tennessee, Jim and I chatted about his family roots in the hospitality business and his long path to entrepreneurship which included stints with then-new concept called Cracker Barrel (for the record t…
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#04 Wearing Costumes and Masks | Amanda Stone of A&M Events
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49:22
For today’s episode, I sat down with Amanda Stone - the “A” of A&M Events. We talked about her entrepreneurial parents (making her a natural business owner), how she found her footing and passion for the event industry and the benefits of a business partnership. And then we dug into the stuff - sexism, ageism, generational challenges in business an…
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MINISODE | Style Me Pretty is Closing - what do we do now?
11:03
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11:03
In today's mini-episode, I am sharing my thoughts about wedding blog, Style Me Pretty's decision to close up shop, what this says about the state of the wedding industry and how wedding pros need to respond (hint: focus on what you own and not what you rent in business). Listen to the episode for my actionable advice for wedding and event businesse…
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#03 Campfire Slings and Style Shoots | Jen Creed of Jen & Chris Creed Photography
38:41
38:41
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38:41
For today’s episode, I visited with the lovely and talented Jen Creed of Jen & Chris Creed Photography. While still a teenager, Jen started shooting and over time her side hustle hobby became a grown-up business, one she now runs in partnership with her husband, Chris. Chris was our pre-conversation bartender so we first had to talk about delish dr…
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MINISODE| How do I reach more wedding and event clients?
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10:27
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10:27
Introducing Q&A with Krista! In today's mini-episode, I answer one of the most common questions I get asked - 'How do reach more wedding and event clients?' (a.k.a 'How do I book more business?') While I do share my current favorite marketing tools to reach engaged couples and people planning an event, I also share the core questions you need to be…
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#02 A Favorite Uncle and 100 Year Flood | Robyn Bass of Maple Ridge Events
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52:00
For today’s episode, I sat down Robyn Bass at her Nashville office to talk shop over coffee (too early for bourbon!). Robyn is the CEO and owner of destination event management company, Maple Ridge Events. Robyn’s path into the event industry began after a short live dream to be a country music singer. When a career as a country music superstar was…
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#01 Lessons in Day Drinking | Adam Loeffler of Details Nashville
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For my very first episode, I had long-time Nashville industry pro, Adam Loeffler of Details Nashville, over to my office for a chat and a bit of bourbon. His multi-media company specializes in Wedding & Corporate Photography & Videography as well as Photo & Video Booths. We talked about Adam’s start in the industry, how he sets and measures goals f…
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#00 Welcome to Bosses & Bourbon | Wedding & Event Podcast of Real Business Owners in the Industry Sharing Strategies and Stories of their Business
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Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories & strategies that make their business successful. In today's preview episode, learn more about your host of the podcast, why she created Bosses & Bourbon as well as what listeners can expect from future episodes. Krista Chapman of Path & …
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Dave from http://www.davemadethis.com speaks at The Fray Cafe for the first time and tells his story of being chased by the LAPD.Von C.C. Chapman
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Legendary Producer David Kershenbaum discusses the merits of Analog vs. digital recording on his production of the first TRACY CHAPMAN LP. He appears on the producer's panel of South By Southwest, an international music event held yearly in Austin Texas.Von David Kershenbaum
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Caroline writes for C-Net at http://www.news.com/the-social/ and is excited for the people above all else at SXSW.Von SXSW For Newbies
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Krista Neher from "PhoTrade":http://www.photrade.com is at SXSW to get people informed about her new company.Von SXSW For Newbies
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After meeting on the plane ride from Boston to Austin, C.C. asked Shimon from http://www.meetbabbledog.com to talk about why he was at SXSW.Von SXSW For Newbies
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Back from his time in Austin, C.C. Chapman shares his thoughts on what he and the mDialog team learned on site as part of the SXSW for Newbies crew. A good time was had by all and he can't wait to return next year!Von C.C. Chapman
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MediaTrust's Christopher Smith and Scott Parent caught up with the Founder & CEO of Blurb about their amazing publishing product.Von Scott Parent
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Roxanne Darling from http://www.beachwalks.tv/ shares her newbie experience with us including finding her personal comfort foods to get through the days.Von SXSW For Newbies
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C.C. Chapman checks in from the escalator on Day 2 of SXSW.Von SXSW For Newbies
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Eric Skiff from http://www.clipmarks.com sits down with C.C. over breakfast and shares his advice. Including to not be afraid to talk to anyone. He also is jazzed about attending BarCamp Austin while in town.Von SXSW For Newbies
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During a Tweetup at SXSW we saw that ALL types of music are represented and celebrated in Austin.Von SXSW For Newbies
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Eric Skiff from http://www.clipmarks.com gives a demo of a new tool for Gameboys that he is playing with.Von SXSW For Newbies
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Vin Vin is a Co-Founder of http://www.seesmic.com and is excited to meet the users of his tool and new friends while at SXSW.Von SXSW For Newbies
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Zadi Diaz and Steve Woolf from http://www.epicfu.com give advice on meeting people, having fun and surviving SXSW.Von SXSW For Newbies
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World known Video Blogger Steve Garfield from http://www.stevegarfield.com gives the advice to follow the crowd while he waits at the airport.Von SXSW For Newbies
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Fresh from the airport capturing C.C.'s first thoughts about Austin and what the days ahead hold for him and SXSW.Von SXSW For Newbies
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My good buddy Clarence got up on stage as one of the featured story tellers at The Fray Cafe and I'm happy to share it with you. See, hear and read more Clarence at http://www.doyouknowclarence.comVon C.C. Chapman
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Robert Scoble of "Fast Company TV":http://www.fastcompany.tv is a highly influential blogger and tech commentator. Here, he discusses working and playing at SXSW, and the future that technology will play in the political arena.Von SXSW For Newbies
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Scott Monty of Crayon, LLC, chats with C.C. about getting through the madness of SXSW. For more Scott Monty, visit "ScottMonty.com":http://www.scottmonty.comVon SXSW For Newbies
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Chris Brogan is a social media expert, co-founder of PodCamp, and producer of the Video on the Net conference. Here, he shoots the breeze with fellow Bostonian C.C. Chapman. Check out Chris' blog at "chrisbrogan.com":http://www.chrisbrogan.comVon SXSW For Newbies
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Dave Delaney talks about the about the madness of being at SXSW, and how to survive the sensory everload. He also has some tips for navigating the sprawling Austin Convention Centre. Check him out at "www.davemadethat.com":http://www.davemadethat.com.Von SXSW For Newbies
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Justine Ezarik, better known as iJustine, is a lifecaster who is ready to experience her first SXSW. She also loves Apple, and isn't afraid to show it. Check her out online at "iJustine.tv":http://www.ijustine.tvVon SXSW For Newbies
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Cali Lewis tells SXSW newbies about where to find the best barbecue in Austin, how to survive the dreaded SXSW hangover, and what she's up to next with GeekBrief. Check out "GeekBrief.tv":http://www.geekbrief.tv to see more of Cali.Von SXSW For Newbies
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C.C. talks to Ariel Hyatt from CyberPR as she embarks on her 14th year at SXSW. Ariel, the queen of music promotion on the web, has tips for music newbies who want to get a foot in the door. For more Ariel visit "her website":http://www.arielpublicity.comVon SXSW For Newbies
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C.C. Chapman is headed out to SXSW for the first time and is going to be looking for your advice to SXSW Newbies like himself.Von SXSW For Newbies
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C.C. Chapman is getting a little nervous about having to pack a couple days early for SXSW and hope he remembers everything. He is also wondering how Austin is reacting to the recent elections. Stay tuned to end for a survey to share your thoughts.Von SXSW For Newbies
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