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Designer Discussions : Design Remodeling Marketing

Mirjam Lippuner, Jason Lockhart, Maria Design Appy

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Welcome to Designer Discussions, the ultimate guide for interior design and kitchen and bath business owners seeking success in marketing, communication, and public relations! Join us as we dive into proven strategies and expert insights to help you elevate your business. Discover how to boost your online presence, attract new clients, and secure high-budget projects. Uncover the secrets of landing highly coveted magazine placements to simplify your life and improve your income. Tune in to g ...
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Collaborative Solutions Podcast

Collaborative Solutions Podcast

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In the Collaborative Solutions podcast, listeners are introduced to a diverse panel of local experts from Kansas as they work to solve the challenging social issues that confront people experiencing homelessness. Through personal anecdotes and professional insights, James Chiselom, Barry Feaker, Misty Bosch-Hastings, and Brett Hartford highlight the importance of collaboration and compassion in finding solutions.
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The Memory Machine

Nathaniel Lockhart

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Welcome to the Memory Machine, a podcast all about the pop cultural of the past, from the 1890's to the 1990's, and beyond. Each topic has on a guest or three, going through its history and discussing our personal experiences and views on it. Host Nate Lockhart has been interested in all these old things for as long as he can remember, and is pretty excited to get out all this info out of his brain for a productive purpose.
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What if everything you thought you knew about copyright and AI was turned upside down? In this eye-opening episode of Designer Discussions, Maria takes us on a deep dive into the murky waters of AI-generated content and its legal implications for design professionals. Prepare to uncover the crucial distinctions between human-made creations and AI-g…
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In this episode of Collaborative Solutions, we dive deep with Lawrence, Kansas Police Chief Rich Lockhart as he opens up about the pressing issue of homelessness in Lawrence. Chief Lockhart discusses the innovative, community-driven strategies being used to address this complex challenge. From groundbreaking programs like "Familiar Faces" to the ci…
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In this episode of the Collaborative Solutions podcast, the discussion takes an introspective turn as Barry Feaker, the founder, and CEO of Compassion Strategies, shares his journey from leading the Topeka Rescue Mission to becoming a consultant for the City of Lawrence. Through heartfelt anecdotes and reflections, Barry emphasizes the importance o…
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Ready to elevate your PR game in 2024? Discover the latest must-have tools and strategies that will keep you ahead of the curve. Miriam sheds light on the shifting PR landscape, spotlighting three essential platforms: Connectively (formerly HARO), Quoted, and the new Source of Sources (SOS). Each platform offers distinct advantages, from robust pai…
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In this heartfelt episode of Collaborative Solutions, couple Jason and Renae share their deeply personal journey from homelessness to finding a permanent home. They bravely recount struggles with addiction and the daunting challenges of navigating support systems, shining a light on the critical role community resources played in their journey. Joi…
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In the latest episode of the Collaborative Solutions podcast, we highlight special guest Jill deVries Jolicoeur, Assistant County Administrator for Douglas County. Jill discusses her extensive role in county government, including her leadership in the "A Place for Everyone" strategic plan to end chronic homelessness. The episode underscores the nec…
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Ever wondered how to revolutionize your email marketing strategy to maximize engagement and open rates? Tune in to the latest episode of Designer Discussions, where Jason, Miriam, and Maria reveal insider tips on leveraging email automation uniquely tailored for design professionals. Jason refreshes insights from his NKBA presentation, emphasizing …
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In this episode of Collaborative Solutions, we shine a spotlight on Brett Hartford, the dynamic director of the Homeless Resource Center (HRC) in Lawrence, Kansas. This podcast delves into Brett's inspiring journey from working on the streets of New York City to transforming the HRC into a vital resource hub for the unsheltered community in Lawrenc…
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Join us as Julia Orlando, an award-winning professional with over 30 years of experience in social work, public policy, and community advocacy, shares her inspiring journey toward ending homelessness using a data-driven, stigma-free approach. Under her leadership Bergen County, New Jersey became the first county in the state to achieve and maintain…
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Can you imagine not being able to visualize your dream home, even when described in vivid detail? Join us as Maria uncovers the intriguing world of aphantasia, a condition that makes it challenging for some clients to picture design concepts. Discover how this "mind blindness" influences their decision-making and learn creative strategies to bridge…
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On this episode of Collaborative Solutions - join us for an enlightening conversation with Andy Brown, Deputy Secretary of Kansas Department for Aging and Disabilities Services, as we explore groundbreaking initiatives reshaping homelessness in Kansas. Discover the impactful collaboration between key organizations providing vital services to our mo…
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In the inaugural episode of Collaborative Solutions podcast, listeners are introduced to a diverse panel of local experts. Barry Feaker, James Chiselom, Misty Bosch-Hastings, and Brett Hartford share their backgrounds and discuss the driving forces behind their commitment to finding solutions to multifaceted challenges such as homelessness, behavio…
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Have you ever considered the environmental cost of using AI in your interior design projects? Join us as Maria sheds light on the surprising amount of energy needed to generate AI images, comparing it to more familiar energy consumptions like charging a smartphone. We delve into the often-overlooked environmental footprint of AI processing centers,…
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Welcome to Collaborative Solutions, where co-hosts Barry Feaker, Misty Bosch-Hastings, Brett Hartford, and James Chiselom dive deep into impactful stories of service and dedication. This episode highlights James Chiselom's inspiring journey and his commitment to creating lasting solutions for the homeless community in Lawrence, demonstrating his de…
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Can the right content type exponentially increase your website traffic? Discover the insider secrets as Miriam, Jason, and Maria highlight the top three types of content that can turn your design website into a traffic powerhouse. This episode promises to equip you with actionable strategies to draw in a crowd, from creating compelling how-to guide…
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Welcome to Collaborative Solutions, where co-hosts Barry Feaker, Misty Bosch-Hastings, Brett Hartford, and James Chiselom dive deep into impactful stories of service and dedication. In our second episode, we spotlight Misty Bosch-Hastings, who shares her journey working in homelessness - from volunteering in the kitchen of the Topeka Rescue Mission…
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Embark on a transformative journey through the ever-evolving landscape of design journalism with us. Discover how the humble beginnings of personal blogging catapulted into professional powerhouses like Design Milk and Apartment Therapy, with insights from Miriam, a pioneer in the blogosphere. Witness the seismic shift to Instagram and TikTok, unve…
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Discover the startling truth behind the investor-driven revolution in home design as we unpack the effects of private equity's stronghold on the market. With 44% of last year's home flips attributed to investors, you'll get an inside look at how this shift is not just altering the landscape of homeownership, but also redefining the value and invest…
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Discover the seismic shift in the PR universe with the transformation of HARO into Connectively, and the ripple effects it's created across the industry. Our PR whisperer, Miriam, takes you through the dramatic evolution of this vital service, from its 2008 inception by PR guru Peter Shankman to its controversial revamp by Cision. Get ready to gras…
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Unlock the full potential of your design collaborations with our latest episode, where I, joined by Miriam and our special guest, Maria, reveal the secrets to forging powerful brand partnerships in the world of interior design. We delve into Maria's triumphs at KBiz and provide a wealth of expertise on how to approach brands, pitch perfect content,…
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Could the rise of Search Generative Experience (SGE) spell the end for traditional SEO? That's the burning question Jason and Maria tackle in today's engaging discussion. As AI reshapes the way Google Search operates, we peel back the layers of this intricate digital evolution. Prepare to have your mind expanded as we reveal the strategies that wil…
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Discover the seismic shifts that have rocked the digital marketing world as our hosts Jason, Maria, and Miriam, guide you through the transformative events of the past five years. We're unmasking the effects of the pandemic that shoved businesses into the online arena, escalating competition, and driving up ad costs. And that's just the tip of the …
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Prepare to illuminate your world with insights from Jan Rutgers, an industry savant fresh from KBS 2024, as she casts a light on revolutionary interior design trends. This episode is a treasure trove that promises to enrich your understanding of how cutting-edge cabinet lighting is transforming the way we dwell, with innovations like adjustable she…
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Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned p…
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Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events…
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Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the …
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Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the for…
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For about 30 years, video rentals were a part of everyday life for anyone who owned a TV set. It allowed us to watch and re-watch our favorite movies at our leisure, discover new favorites through combing the aisles, and chat up the clerks for recommendations. To talk about these pastimes, Nick Ryan joins the podcast to talk about the history of vi…
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How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizi…
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Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystif…
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Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, …
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You know, those things that we watch stuff on? Where did they come from? Who invented it? And what do they have to do with fax machines? All these things and more will be answered as guest Ethan Johnson returns to uncover the mystery. There's a lot of fascinating examples of the things we're talking about in this podcast, so make sure to check out …
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Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they …
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Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the …
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As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast. If you would like to get the links and s…
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The Designer Discussions Crew is answering the top 5 listener questions. How relevant is TikTok to the remodeling industry? How can I use AI to enhance my marketing? What are some marketing trends for 2024? How can I use Google products to market my business? How can PR help remodeling companies grow? Episodes Referenced in the Podcast: Question 1 …
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In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below: https://www.designerdiscussionsmarketing.studio/pages/academy If you would like to get the links and show notes for this episode, click on …
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Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design professionals guide consumers through the budgeting process. You can check it out at www.de…
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Don't be left behind! Get started using AI images for your design business and learn how in this episode. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesses https://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industry Take advantage of thes…
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Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking. Who is my target market? (01:03) How can I reach my target market? (02:10) How can I convince customers to buy my product or service? (03:12) Who are my competitors? (04:47) How do custom…
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We cover the top 10 PR Questions . . . Do I need an agency or publicist? (1:02) What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01) What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09) What are the essential elements of a c…
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Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos. Choosing a Poor-Quality Video Production (01:12) Not Having A Defined Story (02:14) Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32) Creating Extra Long and Boring Videos (04:06) Not Having a…
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Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert https://www.designerdiscussions.com/episodes/…
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Back with our most requested topic: pricing for interior designers. Yes, it's time for a change and we have the most up-to-date profitability techniques for your business. To contact Keri and learn about her pricing program click link below: https://www.designandthrivecourse.com/perfectpricingmodelprogram Past Episodes Referenced: https://www.desig…
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There were home computers BEFORE the Altair 8800 and even the Kenbak-1? It's true! Even in the computer's earliest days, attempts (some successful!) were made to bring the concepts of computing to experimenters and hobbyists at home. Large, expensive analog computers could be had for the serious experimenter with cash to burn, and for those just lo…
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The way to brand deals is through great SEO! Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide! Free Blog SEO download from the Marketing Studio https://designerdiscussionsmarketing.studio/store/products/29 Episodes Referenced in the Podc…
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Are you struggling to get people to your website? If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves. We have the episode for you. If you want more: The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry https://www.kitchenandbathmarketingsolutions.com/book-off…
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Are you getting the clients of your dreams? Do you have the right words for the right people in your marketing? Your messaging is key to bringing in those better clients. Don't worry. We have you covered. Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your busine…
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A place for you to grab resources and make life easier as a small business. The marketing studio is made for you to support your business journey. https://www.designerdiscussionsmarketing.studio/store Check out the video tour here: https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link bel…
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