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The POMCAST

Premier Online Marketing

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A digital marketing podcast focused on local lead generation strategies and insights. Your search for in depth discussions, tips and tactics has led you to the right place.
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This is a podcast focused on helping you build and grow your ecommerce store or service business with Google Ads. Weekly episodes that are designed for you to take your business to the next level. Listen to tips, news, advice, and lessons that help take your advertising game to the next level. We welcome freelancers, business owners, store owners, or anyone that needs help in Google Ads. Don’t get lost in the big world of online advertising. Hit Subscribe and let's grow your business together.
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What The Teck?

Rolando Rosas

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This What The Teck podcast where we talk about business and office technology and put our 20 years of expertise to discussing trends and issues impacting the workplace.
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The Ad Project is your ultimate guide to conquering the world of digital advertising and retail media. While we specialize in unravelling the complexities of Amazon advertising, we explore the entire retail media landscape, providing you with comprehensive insights that empower you to excel in the rapidly evolving e-commerce industry. Our expert guests bring a wealth of knowledge to the table, ensuring you're equipped with the latest strategies and tactics to thrive in the highly competitive ...
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Media Sales Monthly is for media advertising sales professionals. This monthly podcast from AdMall includes advertising sales outlooks and opportunities, a Selling Digital segment, and tips to help you make the sale.
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Untitled, AM

BLACKSnYAC Podcast

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Two sports and hip hop fans debating the hot news of each culture. Fighting for airtime through speculation and predictions. Based out of New Orleans and Washington, D.C., Jair & Ricky trade takes with facts and numbers. Personal feelings left out the door. Real emotions on display. Play us anywhere, against anyone. We take on all competition, including each other. Support this podcast: https://podcasters.spotify.com/pod/show/untitledalwaysmastered/support
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this we ...
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World’s Leading Performance Marketing Community. Talking all things Affiliate and Performance Marketing. Covering a diverse range of marketing topics including Social, Display, Native, SEO, PPC, Email and Search. Hosted by Anna Gita, CEO of MaxWeb Affiliate Network. Join her every week, together with the Top Performance Marketers in the industry, for a sit down session, where they unfold all the Top Tips and Secret Strategies that have proven them success. Giving back to our Community of Per ...
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The Metaverse Guy

Prafulla Mathur

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It's hard to imagine a time when people didn't have access to information, communication, and entertainment whenever they wanted it. What's an even more complex concept to wrap your head around is the idea that someday everything we know about Reality itself... will be a thing of the past. We live in a world where Virtual Reality is the new Reality. This is a network of interconnected online spaces linked through a virtual reality where people can interact and communicate in ways that aren't ...
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In the latest episode of Talking Ads, the team welcomes LinkedIn expert Louise Brogan, who discusses three innovative messaging-style ads from the platform, offering fresh insights while sharing valuable LinkedIn strategies. Alongside her advertising analysis, Louise updates listeners on her YouTube journey and its new goals, all infused with plent…
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show…
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In this discussion, Alex Curtis is joined by Sam Mears, Regional Account Manager at LV= General Insurance to elaborate on the company's innovative service approach tailored for GI intermediaries, highlighting initiatives like awareness-raising round table events and user-friendly smartphone technology designed to streamline the client experience an…
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This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with a…
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Following the solo episodes on Google Campaign Types and Google Bidding Types, Alex Curtis is back to talk more about Google Ads but this time to focus specifically on Keyword Types. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.…
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Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…
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Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience …
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This time The Lead Ladies are joined by the managing director of Essex-based brokerage, EHF Mortgages to share his personal pet peeves and a few light-hearted, industry related ones! Follow Justin on LinkedIn. Visit EHF Mortgages here. Visit Newspage here. Brought to you from the team at The Lead Engine who specialise in lead generation, web design…
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Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic prese…
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This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…
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Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience …
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Alex, Steph and Tessa share the adverts that have caught there eye this time, including Hannah's advert in her absence that has them fooled! Cats and dogs, roofing and makeup take the lead for this episode... We recommend you view all the adverts before or during listening to this episode to engage in the discussion. Immerse yourselves here. If you…
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TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…
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Alex continues to breakdown the Google Ads jargon this time with focus on the different bidding types. He shares what Google says about them, how they work and his experience using them. On this episode, Alex covers the following: 1. Manual CPC Bidding 2. Maximise Clicks Bidding 3. Smart Bidding 4. Target CPA Bidding Brought to you from the team at…
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Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…
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James Morrison is the Senior Director of Security Programs at Intelisys, a hybrid technology distributor owned by ScanSource. For more than 20 years, he was a Computer Scientist for the FBI, where he served as a local tech expert to Special Agents and Task Force Officers, assisted in computer intrusion investigations, and reverse-engineered softwar…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to increase your ROI and conversion rates with Google Ads. Discover top tips for setting goals, targeting the right audience, creating compelling ads, and optimising your campaigns for success.…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeStruggling with high CPC on your Google Ads? Discover 6 actionable tips to reduce your cost per click, improve ad performance, and maximise your ad budget. Learn how to enhance your Quality Score, use long-tail keywords, optimise bidding strategie…
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Part two of a two-part episode, Alex Curtis is back to focus on the last three different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 2 breakdown: 1. Demand Gen Campaigns 2. Call Campaigns 3. Search Campaigns Brought to you from the team at The Lead Engine who specialise in …
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eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…
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The first of a two-part episode, Alex Curtis is back on the Advisers Assemble podcast to focus on three out of six different types of Google Ads campaigns. He shares what Google says about them, how they work and his experience using them. Part 1 breakdown: 1. Performance Max Campaigns 2. Google Display Campaigns 3. Video Campaigns Brought to you f…
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This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover 5 essential tips to increase your ROI and conversion rates with Google Ads. Learn how to set clear goals, target the right audience, create compelling ads, optimise landing pages, and monitor your campaigns for success.…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeFrustrated with your Google Ads budget going to waste? Learn how to set clear objectives, target the right audience, use relevant keywords, and more with these 7 essential tips. Boost your ad performance and ROI today!…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeFrustrated with the wasted Google Ads budget? Learn essential tips to set clear objectives, target the right audience, use relevant keywords, optimise ad copy, improve landing pages, and monitor performance for better ROI.…
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Alex, Steph and Tessa share the adverts that have caught their eye this month, bringing along a mixed bag of ideas. From text messages and QR codes to getting creative with Canva and copy writing, the team have got you covered! We recommend you view all the adverts before or during listening to this episode to engage in the discussion. Immerse your…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeExpand your business globally with our free Digital Marketing Audit and Action Blueprint. Don't let size or budget hold you back. Whether you're a sole trader or a manufacturer, our initiative by the Bedfordshire Chamber of Commerce, funded by the…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeJoin Justin, the chief executive of the Bedfordshire Chamber of Commerce, as he introduces an incredible offer for members looking to expand their businesses internationally. In collaboration with SF Digital, the Beds Chamber is conducting marketi…
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Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…
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Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing S…
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Alex is joined by Jason Berry, Group Sales Director at Crystal Specialist Finance and Co Founder of Mortgage Industry Mental Health Charter (MIMHC). Follow Jason on LinkedIn. Visit or sign up to MIMHC here. Visit Crystal Specialist Finance here. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and conten…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to boost your Google Ads performance with effective keyword research and precise targeting. Discover strategies to enhance ad visibility, drive traffic, and maximise ROI.
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to effectively manage CPC in Google Ads beyond just adjusting keyword bids. Understand why simply lowering CPC can harm your campaign's performance by reducing ad rank, impressions, clicks, and conversions.Focus on boosting profitability…
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Sharon K. Gillenwater is a SaaS startup advisor, mentor, and coach for aspiring tech entrepreneurs. As a tech startup founder and executive, she built, scaled, and sold Boardroom Insiders — an award-winning Inc. 5000 SaaS business intelligence platform — for $25 million in 2022. Sharon recounts this journey in her book Scaling With Soul. After gain…
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This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…
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The team are back to share the adverts that have caught their eye this month, sharing what made them stop and look and how you could create similar promotions for your website or social media pages. From 'adulting' and cleaning to furniture and music lessons, they have selected a range of cleverly thought about adverts for you to store away neatly …
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeDiscover how the Google Ads auction works and learn the secrets to winning. Understand the role of Quality Score, bidding strategies, and ad relevance to optimise your campaigns and achieve better results.…
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This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeReady to take your Google Ads audit to the next level? Discover advanced tips for audience analysis, bid adjustments, ad extensions, auction insights, and automated rules. Optimise your campaigns and outperform competitors!…
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Julian Ghadially is the Founder of Margin Geek, an AI-driven company that automates product decision-making for distributors and wholesale-driven e-commerce sellers. As a former strategy consultant, he spent his career helping large companies develop growth and enterprise initiatives. Julian holds a master’s degree in machine learning from the Univ…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeMaximise your Google Ads performance with these five essential audit tips. From conversion tracking to quality scores, learn how to optimise your campaigns and get the most out of your advertising budget.…
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Key Topics Covered: 1. Advertiser Verification: Importance of proving your identity and business legitimacy to Google. Required documents: Incorporation certificate and passport/driver’s license. Common mistakes to avoid, such as mismatches between your business name and what’s listed on the FCA register. Tips for ensuring your identification docum…
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Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeBoost your Google Ads conversion rates with expert tips and strategies! Discover how to optimise your campaigns through A/B split testing, simplifying your landing pages, minimising form fields, and adding social proof.Learn the importance of clea…
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Key Points Discussed: 1. **Definition of Conversions and Key Events**: - Historically, conversions were straightforward leads, typically tracked when someone filled out a form on a website. - Now, Google refers to them as events or key events, emphasizing the importance of tracking user interactions before and after a lead is registered. This inclu…
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This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…
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The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtubeLearn how to disable ads on mobile and tablet devices with ease. Follow our step-by-step guide to adjust your Google Ads settings, optimise your campaigns, and manage device-specific bids for better performance and cost efficiency. Whether you're …
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Dolf de Roos is a real estate expert who teaches professionals to generate passive income and wealth by investing in real estate. With over 40 years of experience in the field, he has published 11 best-selling books, including Real Estate Riches,and has worked with Robert Kiyosaki to write the Rich Dad’s Advisors series on real estate. Dolf also te…
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Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too. Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing …
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